AFL Player Health & Marketing Communications

This assignment focuses on Australian Football League (AFL) player health and safety. It analyzes various stakeholders' roles, including former CEOs, coaches, and presidents, and explores questions regarding medical facilities, injury management, and player support. The second task delves into effective marketing communication methods for the AFL, such as advertising, internet media, and public relations.

Sports Marketing

Table of Contents
Task 1...............................................................................................................................................3
Task 2 ..............................................................................................................................................4
Methods of effective communication..........................................................................................4
References........................................................................................................................................6

Task 1
Australian football league is a professional football competition that is been done
according to the rules and policies of Australians. The laws of game are controlled by laws
governing body. There are number of stakeholders under this AFL supplements such as- Andrew
Demetriou (former AFL chief executive), Gillon McLachlan (former deputy and current AFL
CEO), Davis Evans (head of essendon), Paul Little (Essendon president), Dean Robinson,
Stephen Dank, Mark Bomber Thompson (former assistant coach) and James hird (BROPHY,
(2016)). Therefore, there can be number of stake holders such as investors, coaches, partners etc.
The Australian football league is to focus on safety and health of football players. Health and
safety welfare is the most important aspect that need to be determined by Australian Football
League. Major health problem that has been faced by every player is that of concussion. This
problem occurs due to injury in brain. This problem is not always immediate injuries but can be
occurred through several symptoms such as : - migraines, vomiting, blurred or double vision,
dizziness, confusion or unusual behaviour, memory problems etc. however, it is important to be
determined that those players who are affected of this injury must not be allowed to enter the
field for playing and should be advice for complete bed rest (Colby, Dawson, Heasman &
Peeling, 2017). There are several questions which need to be asked from above mentioned
stakeholders in regard to the health and safety welfare of AFL players.
Andrew Demetriou (former AFL chief executive) : - in regard to the market research of health
and safety welfare of players first and foremost questions that can be asked to the CEO includes-
' what medical facilities are provided to the players ?', 'how frequent does your players undergo
medical health check ?'
Mark Bomber Thompson (former assistant coach): - regarding health and safety programs of
players several questions asked to assistant coach includes- ' what are the securities and safety
measures that has been provided to the players?'.
Gillon McLachlan (former deputy and current AFL CEO) : - AFL is majorly affiliated
regarding health and safety of players. Therefore, certain questions need to addressed includes- '
'if any player is undergone with severe injuries and further cannot play in field, which securities
are provided to them?'.

Paul Little (Essendon president) : - another question that has to ascertained includes-' is there
any special securities provided to all the players regarding their medical health and safety?'
Trainer of the players : - trainers are the most important stakeholder who are well aware about
health and safety measures of all the players. Questions that has to be determined includes- '
what are the major problems that affects physical health of players?', 'what are the diet plan that
has to be followed by every players?', 'is there any specific nutrition food products that are
provided to players in order to maintain their physical health for long term?'
Task 2
Methods of effective communication. Advertising : - the most effective and powerful factor of communication in marketing is
advertising. In order to extend the reach of audience and to deliver messages to distant
places this is most crucial factor that should be adopted (Cole, Keller, Reynolds &
Krause, 2016). This type of marketing communication involve lot of money, therefore it
should be properly utilized. In oder to adopt such marketing strategy for communication
effective budget plans must be prepared and accordingly communication must be made. Internet media : - it is most powerful way of communicating thing all around the globe to
targeted people. In order to attract more audiences or to generate awareness among them
this method can be effectively determined (Cornelissen & Cornelissen, 2017). It can be
made possible through certain social media such as – Facebook, Twitter etc.
 Public relations : - in order to create brand awareness among people in a subtle way this
is the most effective method that needs to be adopted. Under this method conveying
information towards the consumers are done in a polite manner and there are more
possibilities of generating feedback regarding every product or services that is being
delivered (Shen, Chiou, Hsiao & Li, 2016).

References
BROPHY, R. H. (2016). Australian Football Injuries. SPORTS MEDICINE.
Colby, M. J., Dawson, B., Heasman, J., & Peeling, P. (2017). Preseason Workload Volume and
High-Risk Periods for Noncontact Injury Across Multiple Australian Football League
Seasons. The Journal of Strength & Conditioning Research, 31(7), 1821-1829.
Cole, G. E., Keller, P. A., Reynolds, J., & Krause, D. (2016). CDC MessageWorks: designing
and validating a social marketing tool to craft and defend effective messages. Social
marketing quarterly, 22(1), 3-18.
Cornelissen, J., & Cornelissen, J. P. (2017). Corporate communication: A guide to theory and
practice. Sage.
Shen, G. C. C., Chiou, J. S., Hsiao, C. H., & Li, H. N. (2016). Effective marketing
communication via social networking site: The moderating role of the social tie. Journal
of Business Research, 69(6), 2265-2270.