The Sports Marketing: NFL Analysis and Apparel Composed of Recycled Materials

The Sports Marketing 0
Title: The Sports Marketing
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The Sports Marketing 1
Executive Summary
This report summarizes an introduction on National Football League (NFL) and utility of
recycled apparels (T-shirts) in the community. A Segmenting, Targeting, Positioning plan has
been provided with relevance to the National Football Team and recycles apparels. The
demographic profile, psychographic and behavioral profiles have been analyzed with a key
message to the society.

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Contents
Introduction......................................................................................................................................3
A. NFL Analysis........................................................................................................................3
1. Market Segmentation......................................................................................................................5
2. Analysis of Market Factors...............................................................................................................6
3. Key Messages to Selected Market...................................................................................................8
B. Apparel Composed of Recycled Materials...........................................................................9
1. Market Segmentation....................................................................................................................13
2. Analysis of Market Factors.............................................................................................................14
3. Key Messages to Selected Market.................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................19
Introduction

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The purpose of this report is to analyze the Segmenting, targeting and positioning
strategy of environmental goods in sporting events. National Football League (NFL) is trained
American league comprising of 32 teams. The National Football League is scheduled from
September to December. An analysis has been provided on eco-friendly recycled shirts for retail
purchase, wholesale purchase and other apparels. Recycled plastic shirts are an affordable form
of clothing (Hopkins, 2011). The textile business models allow flexibility on traditional sales
through different channels. The present consumers have been presented with sustainable
consumption options.
A. NFL Analysis
The National Football League was established in the year 1920; it merged with the
American Football League in the year 1966. One of the most popular sporting events in the
United States and the most watched entertainment game on television. The first president of the
National Football League was Jim Thorpe. Jim is an American athlete who also was a player in
this game. The league started in the year 1920 and encompasses five teams, namely-Canton Bull
Dogs, Columbus Panhandlers, Cleveland Tigers, Akron Pros and Dayton Triangles (Finger,
2017). The National Football league had football teams from Illinois. These were namely-
Decatur Staley, Chicago Tigers, Rock Islands and Racine Triangles. Two teams were composed
from Indiana- Muncie Flyers and Hammond Pros and 2 teams from New York- Rochester
Jefferson, Buffalo- Americans) and last was Detroit Heralds belongs to Michigan. The National
Football League was able to survive despite of competition and instability and becomes the
strongest Professional Football League Team. The biggest challenge for the American football
League was in the year 1960, where National Football League and American Football League

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completed the merger in the year 1970. The National Football League has formed 25 team
member circuit under its name of old NFL. The National Football League has expanded 4 times
and has added 6 new franchisee to its credentials. The National Football League season starts
with an annual twelve team players and leading to a Super Bowl game. The NFL has created
dual mission- “Caring for own” and Caring for the Kids” (Kelly, 2006). NFL alumni work for all
the existing players and engage them to service towards the community, through raising funds.
NFL members have been organized into the forms of different chapters and its fundraising
efforts are outstanding. The National Football League coaches and alumni provide a unique
experience to the players and families. In order to enhance associations with present and existing
players at different regional levels, the NFL has trained sixteen NFL coaches and has been
providing guidance as required, to families, transition and crisis. The National Football League
tickets are easily sold off. The youngsters show massive interest in attending the tournament. The
masses can purchase the football league day tournament tickets at US$ 100 TO US$130. There
are no approximate reports on the number of persons attending the event, but more than 50,000
people attend the football league (Fitzgerald and Jensen, 2018).
The Walter NFLMAN Payton of the year award has been presented nationwide and
established in the year 1970. This award recognizes the players for their outstanding excellence
and it is one of the prestigious awards. Every team is required to nominate one player who would
win the national award. The NFL players association honors veterans and military members and
families offer salute campaigns. These efforts end in November along with special games and
events, honoring the players and family members, active members and veterans. The National
Football League and club associates work together for the tragedy assistance programs and

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provide support to the armed forces. As a salute to the tournament and service games, NFL has
hosted the sixteen military family through TAPS (Biber, 2015).
1. Market Segmentation
A key description on the different age profiles of the National Football League lies under
14 to 70. Professional sports is emerging as a lucrative business and provides a plethora of sports
opportunities for the sports persons. Since, the evolution of nature, football is loved by men only.
The market segmentation can be done easily- people of different age groups, youngsters between
the age group of 7 to 70. The NFL is responding to the challenges in an effective way. The first
step is to identify the existing fans and potential fans of the tournament. Market Segmentation
involves segmenting the group of customers and potential customers into a target base. This is
achieved by identification of different characteristics (McHale et al., 2017). The teams and
associates need to comprehend the unique traits of the patrons and get associated with it. More
than 70 percent of the National Football League respondents working together have identified
CRM as a key component for daily use. This study elaborates on the topic of segment focused
marketing. The teams no longer see the fans as a potential audience for the game, but focus on
specific products, key people, corporate persons and other leaders of the industry (Matava et al.,
2012).
The key persons of NFL effectively focus on the segment profile. One of the
methodologies for accomplishing success is to identify the separate segments for product
marketing. This will create better mail campaign programs and high closing rates. The NFL
alumni have been working to increase the seat sales and provide an outstanding experience to the
customers. Segment profiles help NFL to take better decisions and pursue saving money
schemes, above-average efficiency rate. The unique marketing associations are aimed at