Sports Organization Behaviour: Challenges and Solutions

Running head: SPORTS ORGANIZATION BEHAVIOUR
Sports organization behaviour
Name of the Student
Name of the University
Author Note

1SPORTS ORGANIZATION BEHAVIOUR
Introduction
The world of sports management has been facing numerous challenges with respect to
hiring professionals who are experts in this field. The major challenge that is faced by the
management is the integration of technology due to its advancements. The presence of social
media has made it difficult in the hiring process, as constant information regarding the teams
are updated on the social networking sites. The focus on the negative stories that is present
with respect to athletes needs to be reduced so that it does not hamper the process of hiring in
the sports organizations.
The Australian issues
It is clear from the fact that globalization has affected the sports world in a different
manner. It has also increased the level of competition among the sports persons due to the
advance technologies that are being used for their training purposes. Most of the coaches and
trainers have accepted the opportunities so that it can help the players in training in a proper
manner (Thompson et al., 2014). The entire population of players in the country is estimated
to be just over 200,000 compared to around 2 million athletes in the United States and around
20 million athletes in China. Another major issue that the country is facing is that most of the
population is getting old compared to the other countries where they have a vast pool of
young people (O’Boyle, Murray & Cummins, 2015).
Another fact is that the closest competitors of the Australian players have increased to
a great extent due to the resources that are available in the other countries with respect to
sports. The use of target programs has helped in increasing the number of athletes in different
countries in a successful manner (McCullough, 2013). It has been seen that the government
of Britain had increased its level of spending before the London Olympics so that it can help
the athletes in training in a better manner. Most of the European countries are increasing its

2SPORTS ORGANIZATION BEHAVIOUR
level of resources as compared to Australia who has a weak infrastructure with respect to
resources when it comes to sports. This has resulted in the players to suffer due to the lack of
the resources, which has hampered their training routine to a great extent (Eagleman, 2013).
Another issue that the country is facing is the use of drugs and latest fraud cases in
games like cricket and football. One of the recent cases that took place in Australia was with
respect to cricket where the ball-tampering scandal happened when the Australian national
cricket team was playing against South Africa. These issues has resulted in lowering the
goodwill of the teams in the country for which the players had been banned as well (Lock et
al., 2013).
Gender equality and diversity
The concept of equality and diversity in sports had gained popularity in the recent
years, as the potentiality of the sports helped in the promotion of diversity and bring together
employees from different ethnic backgrounds. It has also helped in promoting the different
cultures that are present in Australia so that it can help the employees to collaborate together
as a team and achieve the objectives (Araújo, 2013).
The changes in the policies however did not change the sexism and racism attributes
that were being meted towards the employees present in the organizations. These included
attributes such as race, ethnicity and gender based on which they were being discriminated.
The use of sexist and racist attitudes along with the feeling that they do not belong to the
organization also acts as a major barrier towards the feeling of participating in the event
(O’Boyle, 2015).
The period of 1788 saw that the composition of ethnic people was less than that of the
people who were migrating to the country to establish their identity. The interaction between
culture, religion and race was complex in nature. This had shaped the political as well as the

3SPORTS ORGANIZATION BEHAVIOUR
economic structure present in the sporting environment. The post-White Australian period
had seen that there were many people who were migrating to the country so that they can get
recognized and mostly were those who did not know English (Darcy et al., 2014).
During the 1950s, it was seen that there was a change in the sports environment, as
women also participated in the sports that were played in Australia. This become a ‘golden
era’ for the women in Australia and during the 1956 Melbourne Games, seven of the gold
medals were won by the women teams. However, most of the women had limited access to
the facilities that were present in the sport, as some of the golf clubs did not allow women to
practice in the courts during the weekends (Trail, 2015). However, in the year 2009 the
National Rugby League chief had stated that the clubs will not be allowed to participate in the
games until they showed respect to the women (Maitland, Hills & Rhind, 2015).
The socio-cultural barriers with respect to the participation of the women from
different backgrounds in the Australian scenario has been linked with the organized nature of
the sports. The major constraints were that the women felt different and faced difficulties in
communicating with each other. Moreover, they also needed coaches that were only female
so that they can train under proper environment along with flexible dresses (Arthur &
Tomsett, 2015). It was also seen that women who belonged to the same cultural backgrounds
were trying to train with their own community so that it can help them in communicating in a
better manner. Australia has bought many norms in the sports facility so that it can help in
encouraging the women to participate in the games so that it can help the country to increase
its level of diversity (Hajli & Hajli, 2013).
According to the Equal Opportunity Act 2010 in Australia, it is important to eliminate
the rate of discrimination to the greatest possible extent so that the individuals can get an
equal opportunity to participate in the game. It helps in reinforcing the positive duties so that