Importance of Marketing Plan for JD Sports

This presentation discusses the importance of marketing plan for JD Sports and how it helps them in achieving their goals. It covers the vision, mission, objectives, and marketing strategies adopted by JD Sports. The presentation also highlights the significance of market research and the generation of new ideas through the marketing planning process.

PART A

INTRODUCTION
• In an organisation, planning and strategies ate important as
they help in achieving goals as well as objectives. New
businesses are taking place in and without prepare marketing
plan it is not possible for existing business to deal with
situation.

Marketing plan
• Marketing plan is important for every business because it
helps organisation to implement strategies and take decision
effectively in proper manner. It is useful for organisation
because it helps in determining the future perspective of
business. JD sports prepare their marketing plan with proper
consideration and by conducting market research. To conduct
marketing plan in proper manner skills as well as knowledge is
required so that concept is being understood by everyone in
proper manner. In this market plan literature, secondary data
and research/findings have been discussed (Macarthy, A.,
2018).

Marketing plan-
• Vision- Main vision of JD Sports is to be the global retailers in
fashion as well as sports. This vision statement is necessary for
business because it defines the future goals of which are to be
achieved by firm.
• Mission- JD Sports mission is to provide quality of products to
customers and acquire larger market share growth. It is
necessary to know what is to be achieved by firm because
without any mission it is not possible for organisation to carry
put their functions properly within the management
(Sanclemente-Téllez, 2017)

Objectives- In marketing plan, it is crucial to examine the objectives in
which short term and long term are defined.
• JD Sports objectives are-
• To deliver product in market with good quality.
• To maintain customer relationship management so that goodwill of
firm increases.
• To acquire large market share growth and generate profit for
business.
Marketing strategy- In marketing plan, marketing strategy is also
necessary so that goals as well as objectives are achieved in proper
manner. So JD Sports adopts market penetration, strategic pricing and
competitive pricing (Alqahtani, 2017).

• STP Approach is most effective strategy which is used by JD
Sports so that resources are sued in proper manner.
• Segmenting: it is the first within the marketing strategy. In this
step Company have to segment a market according to their
product where it can classify the market where it can use the
approaches of social economic and individual it is the step
where company have to divide the market and its customer
according to geographical, psychologically (Chiu,, 2016).

• Targeting: It is the second step within this
marketing strategy where company have
to target the customers with by the use of
different advertisement and promotion
techniques for increasing the sales of
products which are primarily segmented
according to the needs of company (J.C.,
2017).

• Positioning: it is the final stage in this
process where company focus on how the
customer ultimately view the product and
services in comparison of the competitors
of company for gaining competitive
advantage within the market

Importance of marketing plan
• Marketing is vital for JD sports because it
helps them to be aware about market
events and uncertainties.
• Further, by using market plan effectively
firm is able to face challenges and issues in
appropriate manner.

• Also, when preparing marketing plan new
ideas as well as thoughts are generated
which is beneficial for firm.
• It is important for JD Sports to prepare
marketing plan so that they are able to
run their business in effective manner
(Alqahtani, 2017).

CONCLUSION
Marketing plan is the method through
which organisation is able to carry out their
activities properly. Market is wider and it is
becoming important to be unique so that
competition is being faced by firm effectively.

REFERENCES
Books & Journal:
• Macarthy, A., 2018. 500 Social Media Marketing Tips: Essential
Advice, Hints and Strategy for Business Facebook, Twitter,
Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!.
CreateSpace Independent Publishing Platform.
• Sanclemente-Téllez, J.C., 2017. Marketing and Corporate Social
Responsibility (CSR). Moving between broadening the concept
of marketing and social factors as a marketing strategy. Spanish
journal of marketing-ESIC, 21, pp.4-25.
• Alqahtani, 2017. Warranty as a marketing strategy for
remanufactured products. Journal of Cleaner Production, 161,
pp.1294-1307.
• Chiu,, 2016. The influence of tourists' expectations on purchase
intention: Linking marketing strategy for low-cost
airlines. Journal of Air Transport Management, 53, pp.226-234.