Importance of Marketing Plan for JD Sports

PART A

INTRODUCTION
• In an organisation, planning and strategies ate important as
they help in achieving goals as well as objectives. New
businesses are taking place in and without prepare marketing
plan it is not possible for existing business to deal with
situation.

Marketing plan
• Marketing plan is important for every business because it
helps organisation to implement strategies and take decision
effectively in proper manner. It is useful for organisation
because it helps in determining the future perspective of
business. JD sports prepare their marketing plan with proper
consideration and by conducting market research. To conduct
marketing plan in proper manner skills as well as knowledge is
required so that concept is being understood by everyone in
proper manner. In this market plan literature, secondary data
and research/findings have been discussed (Macarthy, A.,
2018).

Marketing plan-
• Vision- Main vision of JD Sports is to be the global retailers in
fashion as well as sports. This vision statement is necessary for
business because it defines the future goals of which are to be
achieved by firm.
• Mission- JD Sports mission is to provide quality of products to
customers and acquire larger market share growth. It is
necessary to know what is to be achieved by firm because
without any mission it is not possible for organisation to carry
put their functions properly within the management
(Sanclemente-Téllez, 2017)