Question 1
Social, Cultural and Political reasons behind the spread of the consumerism
In the year 2020, the USA is an established “Super Power” in the world. Quite surprisingly this
country is not a superpower because of its military strength. It became a superpower because of
its economic edge over the other countries. Many countries in the Eastern world also describe
this “economic strength” as the “economic imperialism” force by a powerful economy which is
the USA. The progression of the USA to become a superpower of the 21st century has its
germination in the era of the 1960s when the economic policies of the country saw a major
change following the socio-economical and socio-political realms. The five trigger points that
propagated this change can be discussed as under.
1. The emergence of Kitchen Debate
When Vice President Richard Nixon advocated the “right to choose” for a customer in a public
debated which is popular as “Kitchen Debate,” He killed two birds from a single stone, first he,
paved the way for a “perfect competition market” where a variety of products catering to the
similar needs can compete and secondly he set the tone for the economic reforms for the country
where consumerism can play the role of a catalyst. Kitchen debate is a symbolic term that
represents the political will of contemporary USA to establish itself as a world power by the
virtue of its economic strength in the world.
This particular juncture of the social history of the USA can also be marked as the era of the
evolution of the “sociology of the consumerism.” Researcher Emily Huddart Kennedy,

Social, Cultural and Political Reasons Behind the Spread of the Consumerism

Contribute Materials

Related Documents

American History Essay 2022

United States History

History of Intelligence

COUNTER TERRORISM AND ITS IMPACT ON SOCIETY

+13062052269

info@desklib.com