Spss Analysis Research 2023

EXECUTIVE SUMMARY
This research report presents the results and findings from the SPSS analysis of casino
gamers in Singapore. The purpose of the report is evaluating the customer satisfaction for
casino gamers in Singapore. We applied the survey technique and the quantitative study
approach through the collection of quantitative data using interviews. The interview method
being more preferable to questionnaires due to accuracy and reduced chances of false
information from participants. We used a convenience sampling technique, which allowed for
the achieving sample size numbers without compromising on the randomness of the sampling
process.
We then considered the main issues of importance concerning consumer satisfaction in
casinos, applied descriptive data analysis followed by inferential data analysis on the data
collected from the survey. In the descriptive analysis, we obtained the descriptive statistics of
the demographic data on Age, Gender, Educational Level, Income Level and Marital Status.
We the evaluated demographic data variables in the inferential analysis to establish whether
there exist a difference between their categories with respect to Behavioral Intensions,
Customer Satisfaction, Perceived Value, Corporate Image and Service Quality. Finally, we
drew inferences, conclusions and recommendations from the results of both the descriptive
and inferential analyses.
We conclude that the Age groups are significantly different with respect to Behavioural
Intentions, Consumer Satisfaction, Corporate Image and Service Quality. However, for the
Perceived Value, we conclude that the Age groups are not significantly different with respect
to Perceived Value. We also conclude that the gender groups are significantly different with
respect to Behavioural Intentions, Perceived Value, Consumer Satisfaction, Corporate Image
and Service Quality. In addition, we conclude that the Educational Levels are significantly
different with respect to Behavioural Intentions, Perceived Value, Consumer Satisfaction,
Corporate Image and Service Quality. Similarly, we conclude that the Income Levels are
significantly different with respect to Behavioural Intentions, Perceived Value, Consumer
Satisfaction, Corporate Image and Service Quality. The same case applies for the Marital
Status as well where we conclude that the Marital Statuses are significantly different with
respect to Behavioural Intentions, Perceived Value, Consumer Satisfaction, Corporate Image
and Service Quality. This report also considers the implications of the findings in both
academic and managerial contexts.