TABLE OF CONTENTSHYPOTHYSIS 1..............................................................................................................................3HYPOTHESIS 2..............................................................................................................................4Hypothesis 3.....................................................................................................................................6Hypothesis 4.....................................................................................................................................7Hypothesis 5.....................................................................................................................................82
3HYPOTHYSIS 1Descriptive StatisticsNMinimumMaximumMeanStd. Deviation3) What is your age?151152.261.2832) What is your relationship status?151142.07.9504) How many people live in your house? Please specify the ratio of adults to children?149174.311.8155) How often do you go food shopping every week? (Going to retailers to buy food)151152.66.9806) In general, what attributesof food products do you consider when you are doingyour 1/weekly food shopping?151183.831.7807) Do you recognize any of the following retailers?148174.611.3938) Have you bought food from any of the retailers listed in question 7?148121.02.1419) Which of the following reasons would persuade youto buy retailers’ own brands?150163.851.18010) What is your current employment status?147162.35.86511) What is your household annual income?151152.491.13112) Based on your current income, would you say your disposable income influences your choice of retailers’ own food products that you buy?150121.63.48513) “Retailers’ own products are a cheaper alternative to well-k2wn brands”151253.93.62314) “Buying private label brands help me to save money”151153.79.63915) Would you pay more money for a better 1 of retailers’ own products?149121.65.47816) Do your family or friends influence your buying 149121.52.501
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