Sri Lanka Energy Industry: PESTLE Analysis of Economic, Political, and Technological Factors

A situational analysis involves assessing the external environment in which a company operates or plans to launch a new product or service. In the case of the energy industry in Sri Lanka, this analysis can be conducted using the PESTLE framework, which considers political, economic, social, technological, legal, and environmental factors. Currently, Sri Lanka is facing an economic and political crisis, with a shortage of foreign currency reserves, inflation, and a devaluation of the Sri Lankan rupee. This has led to an energy crisis, with long power cuts due to the inability to import fuel to generate electricity. The country has been dependent on India for fuel to help alleviate its crisis. The Russian-Ukraine war can also worsen Sri Lanka’s economy as Russia is one of its largest importers of tea, while arrivals from the warring nations form a major chunk of its tourists.      

ACTIVITY
 Ali is living in Saratok because he married a beautiful girl there. Last week he went to Sarawak
General Hospital to undergo a minor eye surgery, because he watches too much football until
4am in the morning that made his wife very mad and turned into monster and the monster
smacked his head with remote control tv like Lee Chong Wei which caused him injury to his
eyes.
 Identify the related monetary and non-monetary cost that incur
Monetary cost Monetary cost – associated with job on which we spend money
Example- transportation, addition training or other supplies needed
 His transportation to hospital by Maxim which cost him RM20, he
cannot drive because his eyes still hurt, cannot see the road properly.
 Hospital bill
o Consultation cost
o X-ray eyes cost
o Surgery cost
o Check-up cost
o Medical cost
Non-monetary cost Non-monetary cost- cost you personally but not your bank account
Example- Time consuming, convenience, effort, or service.
 Time cost – waiting to be check by the Dr and before surgery
 Physical cost- The success of the surgery
 Psychological cost- Guarantee his eyes getting better. The eye surgeon
has certificate, has joined additional training, had long experience and
got many awards.
 Sensory cost- Comfortability level. The hospital condition, facility and
cleanest