Sydney Symphony Orchestra (SSO) - Business and Cooperative Strategy

TITLE: SYDNEY
SYMPHONY
ORCHESTRA
(SSO)

Introduction
■ The Sydney Symphony Opera (SSO) is one
of the oldest operas in Australia (Est.
1932) started with a mere 24 players in
the beginning and went on to as many as
86 players just after WWII, with their
stated goal of becoming one of best
orchestras in the world.
■ It is regarded as the countries’ “Flagship
Orchestra” (Fraser, 2014, p.198).
■ A new and refined business module needs
to implemented based on the current
economic and social structure in the
Australian society.

Internal Analysis: Porter’s 5
ForcesFactor
Analysis
Threat of New
Entrants
However, the Sydney Symphony Opera being one of the most renowned operas of
the current era and being a public favourite for quite a long time, chances of any
newly founded orchestras would be the least of concern for the company (Dobbs,
2014, p.37).
Threat of
Substitutes
A substantial amount of audience has lessened over the past few years due to
technological upgrades in fields of Mobiles and Television, thus making people lazy
who prefer to sit at home and enjoy performances on their mobile device. This
hampers the footfall count in the Opera House. The younger generation lacks
interest in this form of art and prefers other more interactive forms of entertainment
(Yunna, and Yisheng, 2014, p. 804).
Bargaining
Power of
Customers
The buyer’s power remains high in this current scenario as they have access to
much cheaper and interactive alternatives, which they can easily get via their
mobile device and at a much cheaper price (Mathooko and Ogutu, 2015, p.334).
Bargaining
power of
suppliers
Due to the current technological boom, many industries like that of the orchestra
has become a dying art form due to lack of consumer footfalls on the opera house.
Many electronics and light suppliers for the orchestra has substantially decreased
over the years (Indiatsy et al., 2014, p.85).
Industry Rivalry The Sydney Symphony Orchestra being unique and one of its kinds holds no threats
to any rivals now. Other contemporary orchestras have either faded out or
dismantled due to management incompetency. A few that remains is not that