The Influence of Staff Engagement Strategies on Overall Productivity and Performance of Organization: A Study Case of Sainsbury in the UK

This research proposal analyzes the impact of staff engagement strategies on the overall productivity and performance of Sainsbury in the UK. It includes a literature review, methodology, and potential strategies for enhancing productivity and performance.

Research Proposal and Ethics
Form
1

Research Title: The influence of staff engagement strategies on overall productivity and
performance of organization: a study case of Sainsbury in the UK................................................3
INTRODUCTION...........................................................................................................................3
Background of research...................................................................................................................3
Literature Review.............................................................................................................................4
Methodology....................................................................................................................................6
Research Approach.................................................................................................................6
Research Strategy...................................................................................................................6
Methodology & Tools............................................................................................................6
Sampling Approach................................................................................................................7
Ethical Considerations............................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
2

Research Title: The influence of staff engagement strategies on overall
productivity and performance of organization: a study case of Sainsbury
in the UK
INTRODUCTION
Staff engagement is basically an emotional commitment that a worker has to the organization
and its goal. This emotional commitment encourage employees to actually care about their
responsibilities work and company (Borgstrom and Barclay, 2019). It is important for
organisations to understand the concept of staff engagement as it not only provide organization
to assure overall growth and success but also plays important role in terms of staff satisfaction.
Staff engagement strategies are mainly associated to create an environment in which engagement
is more likely to flourish. Staff engagement strategies plays important role for organization and
is a crucial component for organization success. Employees those who are not engaged are more
likely to look somewhere else for work and feel dissatisfied in their job which decreases
organization productivity and performance and affect them in various ways.
Present research proposal is conducted on Sainsbury which is operating as leading
organization in retail industrial sector in the provinces of United Kingdom. This organization is
having a large base of employees those who are performing the roles and responsibilities to
accomplish overall goals and objectives of company and providing services to customers.
Present research proposal include discussion on the aim of the impact of staff motivation strategy
on the overall productivity and performance of organization. For the literature review and
appropriate methodologies is being considered to assure successful outcome.
Background of research
Staff engagement strategies are associated to create an environment in which employees are
engaged in organizational decision making practices and other important aspects, as it helps in
developing positive emotional connection among company and workers. In order to assure
growth and competitiveness in any industry staff engagement strategies are playing important
role as it helps in generating trust and loyalty among workers. Sainsbury is facing the challenge
3

of implementing staff engagement strategies which is affecting their overall performance.
Present research proposal is conducted to analyse the concept of staff engagement along with the
barriers that can impact Sainsbury to implement staff engagement strategies. This research
proposal is also inclusive of potential staff engagement strategies that will help Sainsbury to
enhance their overall productivity and performance.
Aim
“To identify the impact of staff engagement strategies on overall productivity and
performance of organization: a study case of Sainsbury, UK.
Research Objectives
 To analyse the concept of staff engagement.
 To evaluate the barriers that can affect Sainsbury to implementation of staff engagement
strategies.
 To analyse the extent to which staff engagement strategies may influence organizational
productivity and performance.
 To identify potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance
Research Questions
 What is the concept of staff engagement?
 What are the barriers that can affect Sainsbury to implementation of staff engagement
strategies?
 What is the extent to which staff engagement strategies may influence organizational
productivity and performance?
 What are the potential staff engagement strategies that can be adopted by Sainsbury, UK,
to enhance productivity and performance?
Literature Review
Concept of staff engagement
As per the view point of Burnett and Lisk, 2019 Staff engagement is mainly defined as a
fundamental concept associated to engage workers within organization in decision making and
4

other important aspects within organization in order to generate employee morale and job
satisfaction (Dhir and Shukla, 2019). In addition to this it has been underlined that engaged staff
are more likely to be productive and perform their roles and responsibilities with higher
motivation. Staff engagement is one of the most important technique for all organizations
irrespective of its size and scope. It assist help them to create a better workplace culture and
helps in reducing turnover well better work in consumer relationship and enhance productivity
(Hamburg, 2019). This have overall impact on company performance.
Barriers that can affect Sainsbury to implementation of staff engagement strategies
According to the viewpoint of Kwon and Kim, 2020 there are various forms of possible barriers
that can affect Sainsbury to implement staff engagement strategies. These are inclusive of
unclear understanding among managers or workers about the concept of engagement,
bureaucratic roles, management of employees, lack of work life balance, lack of clarity and more
(Larasati and Hasanati, 2019). All these barriers are having tendency to impact overall objective
of company to implement staff engagement strategies in a well defined and effective manner.
The extent to which staff engagement strategies may influence organizational productivity
and performance
According to the viewpoint of Li, Liao and Albitar, 2020for an organization staff engagement
plays important role as it allows them to enhance overall growth and productivity of
organizations and employees in simultaneous basis. Staff engagement is essential and this is
having a capability to influence overall organization productivity and performance, as it helps in
retaining valuable talent as well as experienced employees those who can perform roles and
responsibilities in more expertise manner which allow organization to serve customers (Men,
O’Neil and Ewing, 2020). Staff engagement strategies also enhance organizational performance
and productivity as it benefit them to enhance employee satisfaction as well as morale which
further encourage the workforce to conduct their responsibilities and roles with more hard work
which enhances company productivity and performance.
Potential staff engagement strategies that can be adopted by Sainsbury, UK, to enhance
productivity and performance
As per the view point of Meng and Berger, 2019 In today’s business world of engagement plays
important role which allow organization to retain workers for longer period of time. In engaged
employees are having tendency to cause real damage to organization success and productivity.
5

There are different forms of staff engagement strategies that Sainsbury can adopt in order to
maximise overall productivity and performance (Redwine, 2020). These are inclusive of training
and development which allow company to pinpoint the knowledge and skills that employee
wants to have, company transparency with the help of this strategy Sainsbury can generate trust
and workers and can further assure growth for longer period of time (Saks, 2019). Along with
this work life balance is also an important aspect which will helps Sainsbury to develop a healthy
workplace environment and maintain them to reduce stress and help prevent burnout among
employees.
Methodology
Research Approach
Research approach is mainly divided into two sections. In order to fulfill present research
objective researcher will undertake advantage of quantitative research approach (Tian and
Robertson, 2019). This will help investigators to accomplish overall research objectives in a well
defined and effective manner.
Research Strategy
This is one of the most essential aspect of research framework. There are many different forms
of research strategies which is inclusive of observation, experiment, survey, action research etc.
To fulfil objectives of present research investigator will undertake use of surveys (Zhou, Fan and
Son, 2019). The main reason behind taking advantage of this method is to assure valid outcome.
Methodology & Tools
In context with research mythology to research, researcher will take advantage of research onion
framework which undertake advantage of positivism research philosophy undertake advantage
of quantitative nature of research methods in order to collect information and data (Stroh, 2019).
In addition to this researcher will also undertaking use of secondary and primary source of data
method in order to enquire wide range of information and facts and figures to fulfil research.
Furthermore, in terms with primary research method investigator will collect data and
information with the help of a questionnaire and further represent them with pie chart and
6

frequency table. While on the other hand in terms with secondary research, researcher will take
use of evaluation of various books, authors, journal articles in the form of literature review.
Sampling Approach
This is a statistical process in which investigator with the help of random sample size
method will acquire a sample size of 30 respondents those who will be employees of company.
The primary reason behind taking employees responding is that they are having adequate and
efficient knowledge about the selected topic and can provide more valid response is in effective
manner which help investigator to fulfill research objectives efficiently.
Ethical Considerations
Ethics play essential role in research. In this to fulfil objectives of present research and to
overcome any form of ethical issue investigator will take of BERA code of ethics. In addition to
this investigator will comply with data protection at the primary and behind is to maintain
authenticity and privacy of data.
Conclusion
According to the above analysis it has been concluded that staff engagement is essential and
this is having a capability to influence overall organization productivity and performance, as it
helps in retaining valuable talent as well as experienced employees those who can perform roles
and responsibilities in more expertise manner which allow organization to serve customers.
7

References
Books and Journals
Borgstrom, E. and Barclay, S., 2019. Experience-based design, co-design and experience-based
co-design in palliative and end-of-life care. BMJ supportive & palliative care, 9(1),
pp.60-66.
Burnett, J.R. and Lisk, T.C., 2019. The future of employee engagement: Real-time monitoring
and digital tools for engaging a workforce. International Studies of Management &
Organization, 49(1), pp.108-119.
Dhir, S. and Shukla, A., 2019. Role of organizational image in employee engagement and
performance. Benchmarking: An International Journal.
Hamburg, I., 2019. Implementation of a digital workplace strategy to drive behavior change and
improve competencies. Strategy and Behaviors in the Digital Economy.
Kwon, K. and Kim, T., 2020. An integrative literature review of employee engagement and
innovative behavior: Revisiting the JD-R model. Human Resource Management
Review, 30(2), p.100704.
Larasati, D.P. and Hasanati, N., 2019, March. The effects of work-life balance towards employee
engagement in millennial generation. In 4th ASEAN Conference on Psychology,
Counselling, and Humanities (ACPCH 2018) (pp. 390-394). Atlantis Press.
Li, Z., Liao, G. and Albitar, K., 2020. Does corporate environmental responsibility engagement
affect firm value? The mediating role of corporate innovation. Business Strategy and
the Environment, 29(3), pp.1045-1055.
Men, L.R., O’Neil, J. and Ewing, M., 2020. Examining the effects of internal social media usage
on employee engagement. Public Relations Review, 46(2), p.101880.
8

Meng, J. and Berger, B.K., 2019. The impact of organizational culture and leadership
performance on PR professionals’ job satisfaction: Testing the joint mediating effects of
engagement and trust. Public Relations Review, 45(1), pp.64-75.
Redwine, M.A., 2020. A Portrait of Engagement: A Mixed Methods Inquiry into the
Characteristics of Faculty and Staff Engagement and the Impact on Spiritual Vitality on
the Christian Higher Education (Doctoral dissertation, Regent University).
Saks, A.M., 2019. Antecedents and consequences of employee engagement revisited. Journal of
Organizational Effectiveness: People and Performance.
Stroh, T.E., 2019. A practitioners perspective on the benefits of open innovation. Journal of
Innovation Management, 7(2), pp.7-14.
Tian, Q. and Robertson, J.L., 2019. How and when does perceived CSR affect employees’
engagement in voluntary pro-environmental behavior?. Journal of Business
Ethics, 155(2), pp.399-412.
Zhou, Y., Fan, X. and Son, J., 2019. How and when matter: Exploring the interaction effects of
high‐performance work systems, employee participation, and human capital on
organizational innovation. Human resource management, 58(3), pp.253-268.
9