Analyzing the Impacts of Staff Motivation Schemes on Employee Retention: A Case Study of Mark & Spencer

Research Proposal Form
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Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Topic :To analyse the impacts of staff motivation schemes on employee retention as case study of
Mark & Spencer
INTRODUCTION
Background of the study
In the current era of UK the staff motivation has been considered to be the major factor
which has impacted the employee motivation and retention in many organizations. Employee
retention has been defined as the ability it has for preventing the employee turnover or it can also
be said as the ability of decreasing the number of employees which are leaving the organization.
Poor employee retention has been said as the way which can directly impact the business
performance and also contribute to the success of the organization. For this research the chosen
organization is Mark & Spencers which is based in UK and is a retail organization that
specializes selling clothes and other home related products. Talent management is the major
concept which is said to be responsible for the employee retention of any organization. It is a very
crucial component of the employee retention system which helps the business in staff retention,
training and also developing.
Research aim and objectives
Aim
The aim of this research is the analysation of employee retention in Mark & Spencer and
how it is impacted by staff motivation.
Objectives
The following are the drafted objectives of this research,
 To develop an understanding on employee retention.
 To analyse how staff motivation impacts employee retention.
 To understand the importance of employee retention in Mark & Spencer
 To recommend strategies for improving staff motivation for impacting the employee
retention positively in Mark & Spencer.
Research questions

1. What is the concept of employee retention?
2. How is staff motivation impacting the retention of the employees?
3. What is the importance of employee retention to be managed by the company?
4. What are some of the recommendation which the company can use in order to motivate
the staff and improve employee retention?
Significance
With respect to the current working condition, it is very essential that employees are being
retained within the organisation for a longer. The most important reason behind this fact is that
the competition is very high and in case the employees are not retained for a longer period of
time then it will reduce the working efficiency of the company. Due to this reason the current
topic of research that is analysing employee retention with the marks and Spencer and its impact
by staff motivation is very significant. This study is significant for the company on which it is
based that is marks and Spencer. Along with this study is also of significance to other competitors
of marks and Spencer as they can also use the same strategies for motivating the staff and
retaining them within the organisation for longer. Moreover this study is also significance to the
researchers who are also conducting the research on similar basis or projects.
Section Two: Reasons for choosing this research project
The organisation can get successful only when the employees working within the company are
working efficiently and effectively. And for this it is very essential that same employees are being
working for more period of time. This is necessary because the employees working for longer
period of time are habitual to the working conditions and they know better that how the
organisation is working and operating. Also, the reason behind selecting the topic of employee
retention is that in case the employees are not retained then, frequently new employees are being
hired and providing training to them involves a lot of cost and efforts. Hence the research will
outline the strategies through which employees can be retained within the business for long. In
addition to this another reason behind the selection of the topic is key personnel and academic
interest of the researcher. The researcher wanted to know more in the field of staff motivation
and employee retention hence the topic has been selected.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:

Theme : 1
According to Papa and et.al., (2018) employee retention for an organization is one of the
most important aspect which directly impacts the performance of the business and success. The
HR management of the organization focuses on the employee retention levels which are
considered to be the key to the employee retention strategies and also helps the business in the
reduction of the overall turnover and management of high performance. It has been considered
that the employee retention has been recognized as that behaviour which the employee might
show and leave for having a better chance for the identification of the ways of retaining people.
As per the view of Kurdi and Alshurideh, (2020) the retention of the organization's ability is
towards the prevention of the employee turnover which can impact the number of people those
who are interested in leaving the job. Employee retention is also a part of the strategy of an
organization which is towards the mitigation of the turnover risk and putting the process of
retaining the customers as the critical part of the talent a successful management of the
employees.
Tian and et.al., (2020) explained that the employee retention has been known be a very
critical aspect for the modern human capital management of the organization. The replaced
employees which are hired after previous employees have left the organization has been able to
understand the importance of the high turnover. In an organization the development of the
understanding of how the business in able to manage the intervention's management of the
expenses, revenue and the productivity. The analysation of Gilani and Cunningham, (2017)
explains that the HR departments which can deploy the employee engagement software that
helps the business in the instant surveys which are about the employees towards the organization.
These surveys are considered to be more anonymous and the application of that is more towards
the participation of the employees.
The study of Modau and et.al., (2018) says that the feelings of employee towards their
belongings and their voice being heard in the organization is considered to be a key aspect of
employee retention. It can be said that with the help of promoting organization and wide
cohesion of the utilization of variety of techniques can help the business to retain the employees.
Development of the brand values is also a very effective factor that grows the value of
competition in the organization. Degbey,and et.al., (2021) added to that by saying proving of
incentives and discounts on health insurance for the employees is also a way in which the
company can increase the employee retention.
Theme : 2
The analysation of Lee and Chen, (2018) helps in understanding how the employee
retention is considered to be the major aspects which can be affected due to the motivation. It has
been understood that there is nothing better to improve the employee motivation which can help
the business in growing its retention policies. The leaders and the managers of an organization
play a very essential role in motivating their staff. Shah and Asad (2018) argued that motivation
is not just a factor that comes with verbal appreciation. It can be said that an employee also feels
motivated when they are able to fulfil their needs. These needs of the employees can also affect
the business of the organization which will affect the ownership of the business that comes
through as the motivational factors for influencing the stay of employees in the organization. It is
the based on the nature of the organization explains how effective the motivation of the employee
can be towards their work.
From the understanding of Yamin, (2020) the importance of motivational messages and
also the way in which the business is able to develop engagement in the employee retention. The

management of the care and concern of all the staff members that feel secure with each other.
The organization of the different set of activities which are presented to motivate the employees
mush be done in form of guidelines which can effect the benefits of the organization Bibi and
et.al., (2017) said that providing the employees with opportunities for advancing in their career is
a motivational factor which has a strong influence in them to stay on the job. Along with this
providing the employee with recognition can also influence the employee get motivated. There
are certain employees who feel motivated as their accountability increases in the organization.
This sense of responsibility motivates them towards staying in the organization and be very
effective in the management of the operations.
Application of the study of Frye and et.al., (2020) helps in understanding how the
company culture is a very determinant factor that influences motivation in their business. Most
of the transparency in the employees is towards building a motivation which help them in
understanding the effectiveness of the employee retention. Alhmoud and Rjoub, (2019) agreed to
that by saying that the culture of the company can also help in decreasing the work stress which
helps the business in avoiding the overcommitment of the staff. Overcommitment always results
in exhaustion which is very demotivating and often results in employees leaving the organization.
Theme : 3
From the evaluation of Perreira, Berta and Herbert, (2018) it can be understood that for
an organization employee retention is very essential. The major goal of the organization is to be
effective and efficient, which is not possible if they have high employee turnover. The
effectiveness of the employee retention is often considered to be the factor which increases the
productivity of the organization. It can be said that cost reduction in the management of the
organization can be considered to be the efficient. Improved analysation of the total replacement
costs can be considered as the actual range of the 90% salary which can help the business in
application of professional leaders. From the study of Rakhra, (2018) it was understood that
employee retention is also very beneficial for the organization in recruitment and training
efficiency. This is happens because by managing the employee retention in the organization help
the business in decreasing the cost of rehiring and also focus more on existing employees rather
than the new ones.
As per the study of Diah, Hasiara and Irwan, (2020) employee retention is directly effects
the productivity of the organization. It can be said that remaining in the staff is very important
for the business to establish additional work which can produce the quality of output of the
results which is important for the business in the management of the organization and also
increase the effects of the work quality and also the decisive factors which can help the business
in the management of the organization. The effects of the organization helps the business in the
management of areas which are directly boosts the business of the organization. The analysation
of Hafez, AbouelNeel and Elsaid, (2017) says that from the high retention is what effects the
direct management which can allow the work quality of the business to improve. It can be said
that with the help of better customers experience in the organization they prefer to improve their
employee retention which can easily influence the operations of management of the organization.
Factors of the employee retention was explained by Bibi, Ahmad and Majid, (2018) in
which they explained that increase in the revenue of the business is also a way in which the
business is able to develop. It can be said that the organization can improve their performance
which can allow them in the management. It can be considered that high rates in the employee
retentions is very fruitful for the organization. The study of (Likhitkar and Verma, 2017)
explains some of the best ways in which the management of the organization can explain what are
the main ways to help the business in calculating the costs of replacing the departing workers it