Project: Impact of Staff Motivation on Employee Retention at M&S

This project proposal examines the significant impact of staff motivation schemes on employee retention, using Marks & Spencer (M&S) as a case study. The research aims to evaluate the influence of employee motivation on their retention, addressing key objectives such as defining employee motivation, assessing staff retention's role in talent management, analyzing the impact of motivation, and recommending effective retention strategies. The study will explore research questions related to motivation, talent management, and retention, supported by relevant literature and precedents. The methodology includes a qualitative research approach, exploratory design, primary data collection through questionnaires, and inductive research with a sample size of 30 employees. Ethical considerations, including informed consent and participant confidentiality, are integral to the research design. The project will also outline activities, timelines, and milestones, with references to key sources and an ethical approval form to ensure responsible research practices.

PROJECT PROPOSAL FORM
Student Name
ID Number
Centre Name
Tutor
Proposed Title
Section One: Title, aims, objectives
Title: Impact of staff motivation schemes regarding employee’s retention. A case study on M&S
Introduction
Talent management is one of important concept in the recent world. As employees are the key element of
every company so it made necessary for every company to have am implication of talent management in the
workplace so that the employees will retain in the company and the company can accomplish its objectives. Talent
management refers to a process in which Human resource will apart from attracting the talented employees
towards the company also plays an important role in terms of motivation and development of employees.
Motivation plays an important role in respect to the retention of employees in the company. highly motivated
employees will along with retaining in the company also assist it to grab its objectives.
Aim:
To evaluate the impact of employee’s motivation with regard to their retention. A case study on M&S.
Objectives:
 To determine the concept of employee’s motivation.
 To evaluate the role of staff retention in talent management.
 To analyse the impact of motivation on staff retention.
 To recommended the ways of retaining employees.
Research questions:
 What is employee’s motivation?
 What is the role of staff retention in talent management?
 What is the impact of motivation on staff retention?

 What are the ways by which employees will be retained?
Hypothesis:
With regard to the performance of the research the following hypothesis may persist:
 The working culture of the company may change and turn to employees oriented.
 The nature and perspective with regard to employee’s turnover may change.
 The proposed time may extend in order to have better justification of objectives with respect to company.
Section Two: Reasons for choosing this project
Motivation among employees is the key and essential part of the talent management. Highly motivated employees
are the asset of every organization and plays an important role in terms of minimizing the retention rate in the
company. This research will be helpful in understanding the role of motivation with respect to employee’s
retention in the company. This research will also analyse the concept of staff retention as an important element of
talent management. This research will also guide the other researcher to analyse the importance and the ways by
which the employees will be motivated and as a result their talent will retain in the organization.
Section Three: Precedents and sources
Use of key literature sources and precedents to support your project objectives
Employees motivation:
As per the Mohammed (2020) views employee’s motivation refers to the concept by under which employees will
be made motivated. This will lead to a generation of self-encouragement and inner desire that will assist them to
work for the organization.
Klopotan, Mjeda and Kurečić (2018) also said that motivating the employees will lead to the achievement of their
individual and organizational goal too. Maintenance of employee’s motivation and raising them will lead to the
raising the performance of the employees and they would be able to give more potential efforts to the
organization.
Role of staff retention in talent management:
Narayanan, Rajithakumar and Menon (2019) elucidates that the retention of employees in the organization is an
essential element of talent management. This is because enabling the growth and development of employees is
important but if they will not retain in the organization then it will be of no worth. Thus, retaining the employees
in the organization is an essential part of the talent management because it is the only way by which talent will be
managed. in the same manner retention of employees is further more used for talent management because by
possessing high retention rate it would help the company to build a good market image and thereby attract the
best and talented employees for the company which will further assist in talent management. Likewise, staff
retention also plays an important role with regard to talent management and development.
Contrary to this Pandita and Ray (2018) argues that attracting the most desirable candidate is the essence of the
talent management. This is because by attracting the most desirable candidate the organization can raise the
talent and its performance too. This also means that attracting and recruiting the desirable candidate is an
essential part and element of talent management.

Impact of motivation on staff retention:
De Sousa Sabbagha, Ledimo and Martins (2018) said that there is a direct and positive impact of motivation on
staff retention. This is because motivation is the base by which employees will be retain in the company. This is
because when employees will be satisfied and motivated with regard to the company then they will never left the
company and as a result the retention rate of the company will raise. This can also be explained as satisfaction and
fulfilment of employee’s goal will further assist the employees to be a part of the company. Likewise, it is also a
fact that when employees will get everything in the mode of motivation in terms of job satisfaction then they will
themselves not move out of the company and thus raise the retention rate.
However, Johennesse and Chou (2017) also said that as the retention of employees is depended on motivation so
company always need to understand the employee’s perspective and try to motivate them either by financial and
non-financial modes. This will lead to have a higher retention and employees will never move out of company.
Section Four: Activities and timescales
Activities to be carried out during the project How long this will take?
Development and analysis of ideas 1 week
Writing proposal & ethics form 1 week
Writing literature review 2 weeks
Writing methodology 2 weeks
Data collection and analysis 3 weeks
Writing Discussion and conclusion 1 week
Milestone one:
Milestone one target date (set by tutor):
Milestone two:
Milestone two target date (set by tutor):
Comments and agreement from tutor
Comments (optional):

I confirm that the project is not work which has been or will be submitted for another qualification
and is appropriate.
Agreed by:
Tutor name:
Date:
REFERENCES
Books and journals
De Sousa Sabbagha, M., Ledimo, O. and Martins, N., 2018. Predicting staff retention from
employee motivation and job satisfaction. Journal of Psychology in Africa. 28(2).
pp.136-140.
Johennesse, L.A.C. and Chou, T.K., 2017. Employee Perceptions of Talent Management
Effectiveness on Retention. Global Business & Management Research. 9(3).
Klopotan, I., Mjeda, T. and Kurečić, P., 2018. Exploring the motivation of employees in a
firm: A case-study. Business Systems Research: International journal of the Society
for Advancing Innovation and Research in Economy. 9(1). pp.151-160.
Mohammed, L., 2020. The Importance of Empolyees Motivation in Organisations.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development
Review. 18(2). pp.228-247.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-
analysis of their impact on talent retention. Industrial and Commercial Training.

RESEARCH ETHICS APPROVAL FORM
All students conducting research activity that involves human participants or the use
of data, collected from human participants, may be required to gain ethical approval
before commencing their research.
Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your Unit Tutor.
Before completing this form, we advise that you discuss your proposed research fully
with your Unit Tutor. Please complete this form in good time before your research
project is due to commence.
Section One: Basic details
Student Name XXXXXXXXX XXXXXXXX
ID Number HE0
Centre Name Regent College London
Project Title
Section Two: Project summary
Please select all research methods that you plan to use as part of your project:
Interviews
Questionnaires Yes
Observations
Use of Personal Records
Data Analysis Yes
Action Research
Focus Groups
Other (please specify
Section Three: Participants

Research Methodology- it is based on the process or method of collecting,
gathering large amount of information relevant to the research study. It is all about
the way in which researcher focus on gathering large amount of information but it
is needed to keep record of data from existing theories. So as, it become easier for
identifying the result or outcome.
In this research study, investigator will use qualitative research method because it
is based on the descriptive or theoretical way to collect a relevant information. By
using qualitative research methodology, research is mainly focused on the pre-
existing theories that already in previous studies. These are providing the brief
idea for researcher to understand what further enhancement required in this study.
In context of research design, investigator will select the exploratory design which
merely support to focus on the aim and explore specific aspect of research areas.
This kind of research design is not applicable to provide the final conclusion but
identify the answer of research questions. The researcher may even change the
direction of study, on the basis of evidence, it can easily gained a lot of information
at the time of research process.
Data collection method- it is based on the process in order to collect information by
using appropriate method or technique. Usually, data collection can be categorised
into different ways: primary data collection and secondary data collection. In this
research study, investigator will select primary data collection method in order to
find the information. primary data collection will be doing through questionnaires,
which means that shows an opinion or view point of different participants in
research study.
Research approach- it is based on the plan and procedure which is completely
relevant to hypotheses of study and is main distinctive point between inductive as
well as deductive. In this research study, investigator will select inductive research
study and start with observations, theories which are proposed towards end of
research process. this kind of approach is usually involves the pattern from
observation and create a development of result generation.
Sampling- The sample size is 30 employees and mainly using as simple random

technique.
Data analysis- in qualitative research study, researcher will select thematic data
analysis in order to identify relevant information related case study.
Ethical consideration- in this study, it will concern about the dignity of individual
people, which means that maintain respect. In order to provide the equal
opportunity for research participate when they can do their tasks.
Yes No
Will your research involve human participants?
Ages
12–16
Young
people
aged
17–18
Adults
Who are the participants? Tick all that apply
How will participants be recruited (identified and approached)?
Answer:
Participants will be recruited on the basis of simple random sampling.
Describe the process you will use to inform participants about what you are doing:
Answer:
Email will be used in order to share information with participants.
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?

Answer: Consent will be obtained in written mode. Withdrawing of consent will be
clearly mentioned in the notes section of the consent form.
Studies involving questionnaires Yes No
Will participants be given the option of omitting questions they do
not wish to answer?
If No, please explain why below and ensure that you cover any ethical issues
arising from this:
Answer:
No, because the whole questions are designed in such a manner that the
candidate will attempt the question without omitting it because it will enable them
to share their views.
Studies involving interview Yes No
Will participants be given the option of omitting questions they do
not wish to answer? n/a
Studies involving observation (n/a) Yes No
Confirm whether participants will be asked for their informed
consent to be approved. n/a
Yes No
Will you debrief participants at the end of their participation?
(e.g. give them a brief explanation of the study)
Yes No
Will participants be given information about the findings of
your study? (This could be a summary of your findings generally)

Section Four: Data storage and security
Yes No
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Who will have access to the data and personal information?
Answer:
The data will be accessed by the senior and concerned officer with regard to
collected data. No access will be given to any other individual so that data will be
kept secured.
During the research
Where will the data be stored?
Answer:
The data will be stored in computers which will be specially designed for data
protection and security so that no unauthorised use will take place.
Yes No
Will mobile devices, such as USB storage and laptops, be used?
If yes, please provide further details:
Answer:
Laptops and computes will be used in order to store the data and better analysis.
After the research

Where will the data be stored?
Answer:
It will be stored in computers. Likewise, a copy of the data will also be kept in store
room.
How long will the data and records be kept, and in what format?
Answer:
5 years.
Yes No
Will the data be kept for use by other researchers?
If yes, please provide further details:
Answer:
This will be allow because it enable the other researcher to have an idea and
importance of the concept with respect to further research work.
Section Five: Ethical issues
Are there any particular features of your proposed work which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
as a result of your research. Please consider/address all issues that may apply.
Ethical concerns may include, but are not limited to the following:
● informed consent
● potentially vulnerable participants
● sensitive topics
● risks to participants and/or researchers
● confidentiality/anonymity
● disclosures/limits to confidentiality

● data storage and security, both during and after the research (including
transfer, sharing,
● encryption, protection)
● reporting
● dissemination and use of your findings.
Section Six: Declaration
Yes No
I have read, understood and will abide by the [Regent
College/centre] Research Ethics Policy
Yes No
I have discussed the ethical issues relating to my research with
my tutor
I confirm that, to the best of my knowledge, the above information is correct and that
this is a full description of the ethical issues that may arise in the course of my/our
research.
Student Name:
Date: