Impact of Staff Motivation Schemes on Employee Retention: A Study on Debenhams

This research study analyzes the linkage between staff motivation schemes and talent retention within an organization, specifically Debenhams. It explores the basic staff motivation schemes used by Debenhams, examines the impact of staff motivation schemes over talent retention within Debenhams, and investigates the significance of talent retention in Debenhams over their business objectives.

RESEARCH PROJECT
(Impact of staff motivation
schemes to employee retention.
A study on Debenhams )

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
What are the major staff motivation scheme introduced by Debenhams?..................................5
What is the impact of staff motivation schemes over talent retention in Debenhams?..............5
What is the significance of talent retention in Debenhams over their business objectives?.......6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)...................................9
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................19
CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................22
REFERENECES............................................................................................................................25
APPENDICES...............................................................................................................................26

CHAPTER 1: INTRODUCTION
Overview of the research
Talent management is defined as the process in the organisation which assists in
organising, managing and arranging talent. In an organisation employees are the people who are
responsible for carrying out activities and tasks in systematic, effective and efficient manner.
Staff motivation is one of the significant element in talent management (Al-Dalahmeh and
Héder-Rima, 2021). Organisations constantly put efforts to motivate employees so that they
could be retained for long run and perform their work with greater efficiency. Staff motivation is
referred as the energy level, enthusiasm, commitment and the creativity that workforce brings to
the company on a regular basis (Agarwal, 2021). The current research is based upon staff
motivation schemes adopted by company. The present study also involves different types of
motivation schemes and its impact on the working of organisation.
Research Aim:
“To analyse the linkage between staff motivation schemes and talent retention within an
organisation.” A study on Debenhams.
Research Objectives:
 To explore basic staff motivation schemes used by Debenhams
 To examine the impact of staff motivation scheme over talent retention within
Debenhams
 To investigate the significance of talent retention in Debenhams over their business
objectives.
Research Questions:
 What are the major staff motivation scheme introduced by Debenhams?
 What is the impact of staff motivation schemes over talent retention in Debenhams?
 What is the significance of talent retention in Debenhams over their business objectives?
Background of the company
The chosen organisation in the present research is Debenhams. It comes under industry of
fashion retail. The headquarters of the company is located in London, England, United Kingdom.
The founder is William Debenham in 1778. It offers fashionable goods which include furniture,
clothing and household items.
Rationale of the research

The main motive of conducting investigation is to explore the concept of staff motivation
schemes and the various schemes of staff motivation to attract and retain employees in the
organisation. In the present research importance of staff motivation is identified in a company for
encouraging and empowering best talent (Momtazian. 2020). Staff motivation is the concept that
is increasing in a constant basis because employees are the significant resource in the
organisation.
Significance of the research
The importance of the present investigation is significant because it assists in
understanding about the staff motivation schemes that are considered by companies to attract and
retain workforce (Islam, 2021). The current research is significant because it uses methodologies
that help in easily understanding about the topic.

CHAPTER 2: LITERATURE REVIEW
Literature review refers to the chapter that holds great importance in the research because
it holds major data about the whole research topic. It uses secondary sources such as books,
articles, journals, newspapers etc.
What are the major staff motivation scheme introduced by Debenhams?
Introduction of staff motivation schemes
According toHATTORI, IKEDA and YOON (2020), employee motivation is referred as
level of commitment, creativity and energy that workforce of organisation takes to their job. The
company faces growth as well as shrink but in both the time motivation of staff is always a
concern. Motivation of employees is important for the success of organisation. In simpler words,
it is a level of drive, energy and commitment that organisation's employees bring to the role
everyday.
Major staff motivation schemes introduced by Debenhams
According to Pasaribu and Maulana (2021), staff motivation schemes are necessary in the
organisation. Debenhams also uses different types of motivation schemes in the workplace such
as training and development, employee feedback, rewards and benefits, positive organisation
culture etc. Employee feedback is one of the motivation schemes of Debenhams because it
facilitates in understanding the problems or issues faced by the employees. This assists in
coming up with solutions so that employees could be motivated as they feel important in the
company. Another is rewards and bonuses, it is one of the greatest schemes of Debenhams
because it assists in providing different perks and benefits that help in improving their experience
in the workplace.
What is the impact of staff motivation schemes over talent retention in Debenhams?
Impact of staff motivation schemes in Debenhams
According to Holwerda (2021), staff motivation schemes hold great significance in the
organisation because it has the power to increase and improve the energy level of employees. It
is identified that staff motivation facilitates in increasing energy and encouragement level. It is
understood that there is positive impact of staff motivation schemes over talent retention because
it helps in retaining employees in the workplace. The positive impact of staff motivation assists
in growth and development of the business because it aligns every employee towards the defined

goals and targets. This assists in getting desired results because employees become encouraged
and empowered to attain objective without taking longer time duration. The major positive effect
of employee motivation is they do not leave the organisation and this ultimately reduces the level
of employee turnover.
What is the significance of talent retention in Debenhams over their business objectives?
Significance of talent retention in Debenhams
According to Advan (2021), retention of motivated and positive workforce is quite
significant for the success of Debenhams. Employee turnover increases the expenditure and also
negatively impact the morale of organisation. Debenhams uses different motivation schemes to
make sure that their significant workers do not leave the organisation. The motivation schemes
assists in retaining large number of employees by maintaining productivity and job performance.
One of the importances of talent retention is it assists in reducing the cost of the company simply
adopting schemes of employee motivation because it eliminates the chances of recruiting new
employees again and again. Another importance of talent retention is it assists in supporting the
productivity of organisation which is very important for the overall success and development of
the company. Talent retention is very significant because it manages, arranges and organises
talent in the company in systematic and proper manner so that they could be retained in the
company.

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is described as the chapter that covers all the significant
methodologies for collecting data in relation to the topic of research. The main motive of
research methodology is supporting researcher in the process of collecting authentic, reliable and
relevant information. It involves different types of methodologies that are explained below with
justification of choosing apt type.
Research Philosophy: Research philosophy is defined as procedure and belief in relation
to the way in which information is collected, used, examined and evaluated by researcher.
Philosophy is basically divided in three types such as axiology, ontology and epistemology.
Every kind of research philosophy is great in examining and evaluating gathered data. The
researcher has shown dependence on epistemology because it facilitates in selecting positivism
philosophy (Abutabenjeh and Jaradat, 2018). Positivism research philosophy is great in
examining reliability, validity and authenticity of collected numeric information in a shorter time
duration. The other philosophies are not chosen because it does not provide support to numerical
information.
Research Approach: Research approach is referred as procedure and it has set of
principles that facilitate systematic evaluation of collected data. The approach is majorly
classified in two types that are: inductive and deductive approach. In the present investigation,
researcher has chosen deductive approach because it has principles that help in evaluating and
measuring quantitative data in systematic way (Daniel, Kumar and Omar, 2018). The major
reason behind selection of deductive approach is it assists in evaluating accumulated numerical
information in shorter time duration.
Research Strategy: Research strategy is described as the procedure of gathering
information in shorter time duration. The strategies hold greater significance in every kind of
investigation. The different kinds of research strategies are: case study, experimental research,
grounded theory, survey, action research etc. In the present investigation investigator has chosen
survey strategy to accumulate information for meeting objectives in systematic way. Survey is
great strategy to collect numerical information and this required in the research (Worthington
and Bodie, 2017). In survey, questionnaire is formed with close-ended questions so that
objectives could be easily attained.

Research Choice: Research choice is referred as the methodology that facilitates in
gathering information. The choice is classified in two kinds that are: qualitative and quantitative
research choice. In the current investigation, researcher has chosen quantitative research choice
because it assists in collecting numerical data with tables and graphs (Nayak and Singh, 2021).
Quantitative research choice facilitates in accumulation of number and statistical information in
shorter time duration and it is also chosen because quantitative data is more valid, reliable and
authentic.
Data Collection: Data collection is defined as the methodology for collecting information
as per the topic of current research. Data collection is basically divided into two parts that are:
primary and secondary data collection. According to the requirement of present investigation,
researcher has chosen primary as well as secondary because they both have the capability to
collect valid and authentic data. Primary is used because it facilitates in gathering first-hand data
in shorter time period and directly from the source of data. Questionnaire is formed to gather
data directly from the participants in smaller time duration (Mishra and Alok, 2017). Secondary
is used to collect information that is already published by different authors from sources like
books, journals, articles, newspapers, conducted survey and interview, publications by agency
etc.
Sampling
Sampling is defined as the process that assists in choosing respondents from the given
large population. It is of two types that are: probability and non-pobability sampling. In the
current investigation researcher has chosen probability sampling because it assists in selecting
large number of samples (Ragab and Arisha, 2018).
Identifying population and research site:
In the current investigation, researcher has selected 20 employees as respondents from
the chosen organisation that is Debenhams. Respondents are chosen randomly without any
specific criteria.
Sampling Strategy:
There are two kinds of sampling strategy random and non-random sampling. Random
sampling is chosen by investigator because it facilitates in choosing participants without any
specifications or criteria.

CHAPTER 4: FINDINGS (DATA ANALYSIS AND PRESENTATION)
Frequency distribution table
Q1) Do you have any knowledge about the concept of talent retention in the
workplace?
Frequency
a) Yes 20
b) No 0
Q2) As per your knowledge, do you think that staff motivation scheme is
one of the ways to retain talent in the Debenhams?
Frequency
a) Yes 18
b) No 2
Q3) According to you, what is staff motivation? Frequency
a) Process of engaging employees 5
b) Channelizing behaviour of employees towards desired objectives 8
c) Energy level than an employee brings to the company 7
Q4) As per your experience in Debenhams, what are the staff motivation
schemes they use for retaining and attracting talent?
Frequency
a) Rewards like awards, bonuses and perks 6
b) Employee feedback 5
c) Positive organisational culture 4
d) Appropriate remuneration 5
Q5) According to you, the above mentioned schemes of employee
motivation are effective in Debenhams?
Frequency
a) Yes 14
b) No 6
Q6) As per your view, what is the impact of staff motivation schemes for
over talent retention in Debenhams?
Frequency

a) Positive 12
b) Negative 4
c) Neutral 4
Q7) What are the reasons that make Debenhams to motivate employees in
the workplace?
Frequency
a) To reduce employee turnover 7
b) To encourage towards targets and goals 9
c) To engage employees 4
Q8) What are the benefits of staff motivation schemes in Debenhams? Frequency
a) Achievement of targets and objectives 6
b) Retention of best talents 4
c) Greater business performance 6
d) Positive environment in the workplace 4

Q1) Do you have any knowledge about the concept of talent retention in the
workplace?
Frequency
a) Yes 20
b) No 0
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
0
Q2) As per your knowledge, do you think that staff motivation scheme is
one of the ways to retain talent in the Debenhams?
Frequency
a) Yes 18
b) No 2

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
18
2
Q3) According to you, what is staff motivation? Frequency
a) Process of engaging employees 5
b) Channelizing behaviour of employees towards desired objectives 8
c) Energy level that an employee brings to the company 7

0
2
4
6
8 5
8 7
Q4) As per your experience in Debenhams, what are the staff motivation
schemes they use for retaining and attracting talent?
Frequency
a) Rewards like awards, bonuses and perks 6
b) Employee feedback 5
c) Positive organisational culture 4
d) Appropriate remuneration 5

0
1
2
3
4
5
6
6
5
4
5
Q5) According to you, the above mentioned schemes of employee
motivation are effective in Debenhams?
Frequency
a) Yes 14
b) No 6

a) Yes b) No
0
2
4
6
8
10
12
14
14
6
Q6) As per your view, what is the impact of staff motivation schemes for
over talent retention in Debenhams?
Frequency
a) Positive 12
b) Negative 4
c) Neutral 4

a) Positive b) Negative c) Neutral
0
2
4
6
8
10
12
12
4 4
Q7) What are the reasons that make Debenhams to motivate employees in
the workplace?
Frequency
a) To reduce employee turnover 7
b) To encourage towards targets and goals 9
c) To engage employees 4

a) To reduce employee turnover
b) To encourage towards targets and goals
c) To engage employees
0
1
2
3
4
5
6
7
8
9
7
9
4
Q8) What are the benefits of staff motivation schemes in Debenhams? Frequency
a) Achievement of targets and objectives 6
b) Retention of best talents 4
c) Greater business performance 6
d) Positive environment in the workplace 4

a) Achievement of targets and objectives
b) Retention of best talents
c) Greater business performance
d) Positive environment in the workplace
0
1
2
3
4
5
6
6
4
6
4

CHAPTER 5: DISCUSSION (DATA INTERPRETATION)
Theme 1: Knowledge about the concept of talent retention in the workplace
Interpretation: From the given information it is analysed that there are total 30 20
respondents, out of which 20 participants have answered yes that they do have great knowledge
about the concept of talent retention because it helps in retaining employees in the workplace.
The talent retention in the organisation is necessary because every employee working in the
organisation is important and they are the people who are responsible to carry out activities.
Theme 2: Staff motivation scheme is one of the ways to retain talent in the Debenhams
Interpretation: As per the gathered data through primary sources, 18 respondents have
said yes that staff motivation scheme is one of the ways to retain in the workplace because they
help in approaching employees in such a manner that they make decision to stay in the company.
It is identified that these employees have answered that with the assistance of staff motivation
schemes they have been encouraged and empowered towards work and job. The remaining 2
respondents have said no that staff motivation is not that effective in retaining employees
because they feel that there are other factors and schemes that have major impact towards
retention of talents.
Theme 3: Definition of staff motivation
Interpretation: According to the provided primary data, it is understood that 5 employees
have answered that process of engaging employees in the organisation is the definition of staff
motivation. It is believed that staff motivation is great for the organisation as employees are
significant asset in the company. 8 participants have answered that channelizing behaviour of
employees towards desired goals is the definition because it provides benefits that attract staff to
work hard towards attaining targets of company. The remaining 7 respondents have said that
staff motivation is an energy level that staff brings to the company towards every activity and
task.
Theme 4: Staff motivation schemes they use for retaining and attracting talent
Interpretation: With the shown information it is recorded that 6 participants have
responded that rewards such as perks, bonuses and awards as they have the power to attract and
retain employees. The other 5 participants answered that employee feedback is another scheme
to retain and attract talent because this helps in knowing problems that are faced by company.
The other 4 representatives have said that positive organisational culture is other scheme to

motivate employees because every employee wants to work in positive environment. The
remaining 5 respondents have answered that appropriate remuneration is great because monetary
benefits are one of the reasons of doing job.
Theme 5: Schemes of employee motivation are effective in Debenhams
Interpretation: As per the gathered primary information, it is observed that 14
respondents have answered yes that the mentioned schemes of employee motivation are effective
for Debenhams because they help in retaining best talent in the workplace for long run. It is
believed that these schemes have power to encourage and empower employees to work with
more efforts. The remaining 6 respondents have answered that the mentioned schemes are not
that effective because with the presence of such schemes then also company has to face high
employee turnover in the workplace.
Theme 6: Impact of staff motivation schemes for over talent retention in Debenhams
Interpretation: With the above collected information it is interpreted that 12 participants
have answered that there is positive impact of staff motivation schemes over talent retention in
Debenhams because it facilitates in attracting, managing, organising and retaining qualified and
talented workforce. The other 4 participants have answered that there is negative impact of staff
motivation schemes because it creates chaos and confusion among managers and in some cases it
also creates conflicts between employees as the other one feels that there is no equality in
offering schemes. The remaining 4 participants have said that there is neutral relationship as they
feel it helps in retaining employees and in some cases they are not effective.
Theme 7: Reasons that make Debenhams to motivate employees in the workplace
Interpretation: As per the collected information it is understood that 7 respondents have
answered that one of the reasons is reducing employee turnover because it encourages employees
to stay motivated towards goals and targets. 9 participants have said that another reason is
encouraging workforce towards goals and targets so that business performance could be
improved. The remaining 4 participants have answered that engaging employees is another
reason to motivate workforce in Debenhams.
Theme 8: Benefits of staff motivation schemes in Debenhams
Interpretation: With the collected information, it is observed that 6 participants
responded that achievement of objectives and targets is one of the greatest benefits of staff
motivation because it aligns the requirements of employees with the objectives of company. The

other 4 respondents have said that retention of best talent is great benefits as employees get
attracted to stay in the company. Another 6 participants have said that with the help of
motivation schemes, business performance could be improved. The other 4 respondents have
answered that it creates positive environment in the workplace because employees are
encouraged and motivated.

CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND
IMPLICATIONS FOR FURTHER RESEARCH
CONCLUSION
It is concluded that research project on the impact of staff motivation schemes to
employee retention is an important concept to learn and study so that its applications can be
applied in the real world organizations for better employee management within organizations.
Therefore, it is important to analyse the basic staff motivation schemes. It is essential to examine
the impact of staff motivation scheme over talent retention. It is necessary to determine the
significance of talent retention over business objectives. It is significant to gain the knowledge
about the background of the company. It is crucial to assess the rationale of the research. It is
vital to investigate the significance of the research. It is imperative to explore the literature
review. It is required to conduct the research methodology. It is needed to perform findings that
is data analysis and presentation of the research conducted on the impact of staff motivation
schemes to employee retention. Hence, the above report covers all such areas in order to better
understand the conception of staff motivation and employee retention in the company.
RECOMMENDATIONS
It is recommended that the company must adopt some strategies of staff motivation so
that there can be the positive impact on the organization for smooth functioning of the company
such as the employers must adopt the gamification and incentivize tactics along with the trust
ability among each other and by setting the weekly goals which is followed by the rendering of
purpose to the employee that what and why they are working by telling them the professional as
well as the personal benefits. Moreover, by radiating positivity within firm and by being
transparent towards each other and work as well along with the motivating of an individual
instead of a team do that the employees can achieve their personal goals also to get the job
satisfaction. There must be a feedback systems with rewards and by prioritising the work and life
balance. Furthermore, by having the open door policy and by letting the team lead and encourage
the employee engagement in decision making. It is highly suggested to show the bigger picture
to the employees in order to create recognition rituals.
Further recommendations includes the strategies of employee retention such as hiring for
cultural fit and hybrid workplaces along with the rewarding efforts and not just results and
employee well being which is followed by the engagement in corporate social responsibility

programs and employee stock ownership program and also the sabbatical programs. Moreover,
appreciating the employees and altering work responsibilities along with the reduced work days
and encouraging open communication which is followed by the shaping the employee growth
and development and practising a feedback culture and also the developing orientation programs.
Furthermore, generating peer to peer recognition, staggered work shits, providing monetary
benefits, rewarding and recognising employees, bonding with employees, conducting exit
interviews, initiating the mentor or buddy culture, creative ways of compensation, providing
financial wellness programs, celebrating employee tenure with service yearbook and diversity
and inclusion. Implementation of such suggestions can help the organization in better
productivity level along with the employee management in a strategic manner.It is recommended
that the company must adopt some strategies of staff motivation so that there can be the positive
impact on the organization for smooth functioning of the company such as the employers must
adopt the gamification and incentivize tactics along with the trust ability among each other and
by setting the weekly goals which is followed by the rendering of purpose to the employee that
what and why they are working by telling them the professional as well as the personal benefits.
Moreover, by radiating positivity within firm and by being transparent towards each other and
work as well along with the motivating of an individual instead of a team do that the employees
can achieve their personal goals also to get the job satisfaction. There must be a feedback
systems with rewards and by prioritising the work and life balance. Furthermore, by having the
open door policy and by letting the team lead and encourage the employee engagement in
decision making. It is highly suggested to show the bigger picture to the employees in order to
create recognition rituals.
Further recommendations includes the strategies of employee retention such as hiring for
cultural fit and hybrid workplaces along with the rewarding efforts and not just results and
employee well being which is followed by the engagement in corporate social responsibility
programs and employee stock ownership program and also the sabbatical programs. Moreover,
appreciating the employees and altering work responsibilities along with the reduced work days
and encouraging open communication which is followed by the shaping the employee growth
and development and practising a feedback culture and also the developing orientation programs.
Furthermore, generating peer to peer recognition, staggered work shits, providing monetary
benefits, rewarding and recognising employees, bonding with employees, conducting exit

interviews, initiating the mentor or buddy culture, creative ways of compensation, providing
financial wellness programs, celebrating employee tenure with service yearbook and diversity
and inclusion. Implementation of such suggestions can help the organization in better
productivity level along with the employee management in a strategic manner.
IMPLICATIONS FOR FURTHER RESEARCH
The present investigation holds great importance because it has carried great amount of
information about the staff motivation. The current research would give great source of
information for the research that would conduct in future on motivation of employees. It would
provide great data about the methodology that would assist in gathering information effectively
and efficiently.
REFLECTION
I feel grateful that I received this opportunity to conduct investigation on talent
management. I have selected staff motivation in the whole concept of staff motivation. I have
identified in every type of company, staff motivation is very significant because it assists in
improving the relationship of employees with the organisation. I have shown dependence on
primary and secondary sources for the collection of relevant, reliable and authentic information. I
had observed that the respondents I had selected have great knowledge about the topic and it has
benefited my research in attaining objectives. The secondary sources have also considered by me
such as books, articles, newspapers, journals etc. They have the power to address the existing
information in such a way that address all the questions of the investigation. In the current
research I have used questionnaire which was very effective in meeting the objectives
systematically, effectively and efficiently. Therefore, I have enjoyed a lot in the process of
conducting investigation.
ALTERNATIVE RESEARCH METHODOLOGY
The present investigation has dependent on quantitative research choice and it has
gathered data majorly through primary sources. If I would get chance again of conducting
investigation I would prefer qualitative research choice because it assists in collecting data in text
format and coming up with new theory. I could also use interview in the place of questionnaire
for the collection of information.

REFERENECES
Books and Journals
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Agarwal, P., 2021. Shattered but smiling: Human resource management and the wellbeing of
hotel employees during COVID-19. International Journal of Hospitality
Management, 93, p.102765.
Momtazian. M. 2020. What is Talent Management and Why is It Important?. [Online] Available
through: <https://expert360.com/resources/articles/talent-management-important>.
Islam, M., 2021. Student housing as a talent management issue: the case of international students
in Estonia.
HATTORI, K., IKEDA, K. and YOON, J., 2020. Local Marketing Talent Management for Local
Marketing Success.
Pasaribu, P.N. and Maulana, S., 2021. HR Strategic Role in Public Institution and it’s Impact on
Employee Satisfaction. Jurnal Manajemen (Edisi Elektronik), 12(1), pp.1-15.
Holwerda, J.A., 2021. Big data? Big deal: Searching for big data’s performance effects in
HR. Business Horizons.
Advan, S., 2021. The Impacts of Human Resource Management in Knowledge Management in
Small Companies. J. Hum. Ins, 5(1), pp.050-055.
Khdour, N., 2021. The role of human resource managers in the promotion of hotel sector as a
brand in Jordanian hotel industry-a cross-sectional study. Cogent Business &
Management, 8(1), p.1875535.
Mishra, H. and Venkatesan, M., 2021. Blockchain in human resource management of
organizations: an empirical assessment to gauge HR and non-HR perspective. Journal
of Organizational Change Management.
Özçelik, G. and Uyargil, C., 2021. Does HRM's reality fit with those of others? Exploring and
understanding HR attributions. Personnel Review.
Bizri, R., Wahbi, M. and Al Jardali, H., 2021. The impact of CSR best practices on job
performance: the mediating roles of affective commitment and work
engagement. Journal of Organizational Effectiveness: People and Performance.
Abutabenjeh, S. and Jaradat, R., 2018. Clarification of research design, research methods, and
research methodology: A guide for public administration researchers and
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Daniel, B., Kumar, V. and Omar, N., 2018. Postgraduate conception of research methodology:
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Worthington, D.L. and Bodie, G.D. eds., 2017. The sourcebook of listening research:
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Nayak, J.K. and Singh, P., 2021. Fundamentals of Research Methodology Problems and
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APPENDICES
Questionnaire
Q1) Do you have any knowledge about the concept of talent retention in the workplace?
a) Yes
b) No
Q2) As per your knowledge, do you think that staff motivation scheme is one of the ways to
retain talent in the Debenhams?
a) Yes
b) No
Q3) According to you, what is staff motivation?
a) Process of engaging employees
b) Channelizing behaviour of employees towards desired objectives
c) Energy level than an employee brings to the company
Q4) As per your experience in Debenhams, what are the staff motivation schemes they use for
retaining and attracting talent?
a) Rewards like awards, bonuses and perks
b) Employee feedback
c) Positive organisational culture
d) Appropriate remuneration
Q5) According to you, the above mentioned schemes of employee motivation are effective in
Debenhams?
a) Yes
b) No
Q6) As per your view, what is the impact of staff motivation schemes for over talent retention
in Debenhams?
a) Positive
b) Negative
c) Neutral
Q7) What are the reasons that make Debenhams to motivate employees in the workplace?
a) To reduce employee turnover

b) To encourage towards targets and goals
c) To engage employees
Q8) What are the benefits of staff motivation schemes in Debenhams?
a) Achievement of targets and objectives
b) Retention of best talents
c) Greater business performance
d) Positive environment in the workplace