Staff Training and Development for High Performance Research 2022
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Running head: STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE Name of the Student Name of the University Author Note
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1STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE Table of Contents Introduction................................................................................................................................2 1.Research..............................................................................................................................2 2.Research..............................................................................................................................3 3.Predict-................................................................................................................................5 4.Create-.................................................................................................................................6 5.Design.................................................................................................................................7 6.Job Roles-...........................................................................................................................8 Conclusion................................................................................................................................10
2STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE Introduction Sydney is a coastal metropolis known as “The city of Emerald”. It is the largest city in Australia which consists of 5 million residents. Sydney is a city of different cultures which is the strength of Australia. It has multiple museums and galleries which attracts most visitors. Sydney is a home of immigration of different individual cultures which makes Sydney mosaic regarding culture, ethnic, religious, artistic and linguistic communities. About 40% of Australian population is made up of immigrants. The cultural life of Sydney is multicultural and dynamic. Almost 2.4% population consisting of Indigenous people are in Australia. The culture of Sydney, Australia is a Western Culture which is derived from Britain(Drotner, 2018). The city have countless activities of festivals, days of celebration, cultural exhibitions and sports events which make is more attractive for tourists. 1.Research-Sydney has the most innovative and forward-thinking venues. It has a selection of boutique venues which highlights the laid back ideology of the country. The Doltone House Hyde Park is an event venue known for glamour and style. It is suitable for conference, launching of product, dinner parties and custom lighting features. Sydney is developing a modern art gallery of NSW’s $450 million expansion project. It has helped to increase the level of clout in the art world in Sydney. In 2021, Sydney is trying to provide with a new era of visual arts ecology in premiere art museum. This museum is designed by SANAA, which is an award winning architecture firm. Sydney conducts musicals mainly of West Side Story. Sydney provides with timeless classics, foot- tapping favourites and Broadway hits for all ages in the world- class venues. In Sydney many famous theatres are available for entertainment such as Sydney Lyric theatre, Capitol Theatre, The state theatre- the Palace of Dreams. Sydney celebrates various festivals and follows a healthy appetite. It
3STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE conducts a food and drink festival where it offers the Sydney siders to participate in master classes, and can have the demonstrations of cooking. It also conducts Tea festival, where different flavours of black, iced, green derived from camellia sinensis plant. 2.Research-Sydney initiates to benefit the tourism and business events. It has launched US$1.2 million promotional fund. It is known as GAMELAN Malaysia. The fund will be used to support the trade show participation and promotional activities. It has offered 50% reimbursement for the industry players. They are trying to encourage industry players to utilize the fund for
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4STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE the purpose of increasing the participation in exhibitions and travel fairs.They will also organise roadshows and sales missions. The failure of C2 Melbourne event have shocked the local business events sector. C2 Melbourne was supposed to bring innovative C2 by adding commerce and creativity. The creditors expected to have one- fifth of the money they have owed. The Melbourne Convention Bureau (MCB), one of the biggest supporter of C2 Melbourne. MCB is disappointed with the administration process. By cancelling the C2 event, it had an impact on Victorian events industry and stakeholders. It have considered the recommendations of administrators. MCB has agreed with the proposal of the company. MCB says that C2 have the right qualities and track record which has to be established in Melbourne as an annual, innovative business event. This event was not seen through C2 Melbourne as it is notwithstanding MCB’s financial and industry support. The administrator had claimed in the report that in the Melbourne event, C2 Melbourne provided event hosting services to a Price –water house- Coopers event in Hong Kong on or around August 2018, and
5STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE had entered into a contract with Ernst and Young (EY) to organise its Partners’ Conference in Sydney in late November 2018. After a heavy loss of income for many companies, the small business involved a matter that escaped the discussion of failed C2 Melbourne which was why it was secured at first place. It was a very shocking as a lot of sophisticated, innovative, experienced and focused events had happened in Melbourne. ThenMelbournewassupervisedfordailyoperationswhichpromotedC2 Melbourne for global business events industry with introducing planned series of variousmarketingactivationsatAIME(Feb),IMEXFrankfurt(May)and Singapore MICE Forum (July). It was brought into notice that the internal revenue issues was the reason for poor business management. AfterheavylossC2InternationalforgedapartnershipwithMelbourne Convention and Exhibition Centre. It has granted the Australian venue exclusive access for experiential design platform in C2. They have planned for complete transformation in the traditional models of business events. It has recognized the importance of offering creative solutions and opportunities to their customers. This is to enable them in operating at forefront of innovation and positive change (Ziakas, 2019). C2 initiates to work with business community for attracting more international events, investments and delegates. They are now trying to sell experiences than service. The partnership is to bring differentiation in competitive marketandmayprovidehighcustomizedanduniqueexperiencesboth domestically and internationally at convention facility. 3.Predict-Every year Vivid Sydney conducts events of light artists, music makers and brilliant minds to showcase their creativity to the world. Vivid
6STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE Sydney comprises of vivid light, vivid ideas and vivid music. The festival celebrates Sydney to be the creative hub of Asia- Pacific with lights and projections, cutting edge music performance, workshops, conferences and thought provoking ideas. The festival provides with instrumental programmes which drives visitors to Sydney. In 2019, Vivid Sydney attracted almost 2 million visitors and had contributed millions of dollars to the NSW economy. Vivid Light-It starts after 6pm each night with mesmerising art installations. It has 3D projections transforms Sydney’s architecture. It has the facility of open spaces in Harbour which includes Circular Quay, royal Botanic Garden Sydney and The Rocks. This year 2019 festival has included light-art at Darling Harbour, Luna Park, and Chatswood. VividMusic–Acutting-edgecontemporarymusicprogramfeaturing collaborations and performances from the local and international acts at various venuesinSydney.ThisincludesVividliveatSydneyOperaHouse, Carriageworks at Everleigh. The collaboration between City of Sydney and Vivid Sydney showcases grassroots and emerges local music talent at venues across the city. Vivid Ideas-Visitors listens to some of the world’s greatest minds, creative and innovatorsforaprogramofpublictalks,conferences,industryseminars, workshops and debates by creative exploration as a catalyst for change. This is a forum for creative industries to foster business connections, collaborate and showcase new ideas. 4.Create-The event idea is for a cultural event organisation. As a cultural event planner, it is required to create and manage a monthly program of events that
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7STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE reflects Client’s cultural values which is surrounded by emerging trends. To manage as an external production partners and services to ensure the work is delivered in time and within the budget. To create and report issues on benchmark metrics such as participation, attendance, budget and many more. To integrate with various marketing and brand communication teams which can drive the customer acquisition and can bring the values in life in an engaging manner. The event idea for meeting at C2 Melbourne had failed. So a new event idea may help C2 to overcome loss. The event for business meetings can be held in at roof top with all resources mentioned below- Space- the space must be sufficient enough to have a meeting with comfort space. Resort style rooms with water surrounding the meeting area can be mesmerising. Lines- its objective is to have visual pleasing. It must have designs which can portray visitors or business persons to have a pleasant environment for meeting. Colour- Colour of the walls must be decent and very contrast colour so that the business person will not be distracted. Pattern- the pattern must be flawless so that the business persons can get the touch of heavenly feeling. 5.Design-through this event the clients can have the benefit of various services provided to them. Below are the graphical presentation of services by the supplier- TouchTheclientcanhavetheserviceof
8STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE beverage and food SeeThe client can visualize the site and can have a pleasant environment for a formal business meeting. SmellTheenvironmenthavethefine fragrancethatcanmotivateand provide a positive environment for a smooth going of meeting. HearThe client can hear smooth sound of water falling from the glass walls. This design of the meeting hall can please the client to a higher extent. TasteThe client can have a good taste of internationalfood.Thiscanhave satisfactoryhourofmeetingwith deliciousfoodprovidedwith beverages. 6.Job Roles-the event contributed by the experts working together are in hierarchical form. The below table shows the staffs and suppliers who are engaged in the event of business meeting. DesignationRole Event managerThe event manager is to arrange the meeting consulting with the parties. They are required to bargain with the
9STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE clients about the payment. Hospitality managerThey will take care of the facilities required by the clients. Wine and food during the meeting is taken care of by the hospitality manager. Communication ConsultantThey will interact with the client as theymaybeinternationalbusiness persons.Tohaveasmooth conversationwiththeclient, communicationconsultantmust understandtheclient’scultureand interest. Hotel managerThe hotel manager will take care of the schedules of the meetings. How manymemberswillbejoiningthe meeting,whataretheclient requirementsandhowtheycanbe pleased with their service provided to them.
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10STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE Conclusion In the role of event producer, the requirements of clients are prior for the event producer. The event with respect to culture and arts of Sydney is the important aspect to influence the clients for meeting. Sydney is highly populated due to its attractive festivals and events such as arts exhibition, fireworks, sports festival, music functions and many more. Sydney has many theatre s which help them attract more visitors to showcase their talent in front of a huge mass of audience. Sydney art scene is a creativity hub where Orchestra is conducted. The Orchestra is to show the culture of Sydney and its stories to the visitors. Sydney is a city of culture and art, the event is planned determining the client’s culture to make the event successful. C2 Melbourne was an issue stated in this assignment which provided with a message for the event manger about the situation and precautions to be taken before an event is organised. In this assignment many inspirational events and cultures of Sydney have been mentioned. It is the hub for festivals and many visitors visit Sydney for various events. It attracts many international clients and visitors for any occasion. As a event producer the business meeting has been initiated. There is a plan prepared for successful implementation of the event. The interior design, the environment of meeting, the resources needed by the clients during the meeting and resources needed by the event manager to conduct that meeting. The event producer must have a good sense of analysing the attitude, behaviour and culture of the client so that the event cannot be interrupted or may not face failure in conducting the meet. It has analysed every requirements for the event and made sure to provide every possible resources needed for that event. Caterer, table, chair, fragrance, and venue is important for any event which the event producer has kept in notice to make it more attractive and pleasant for the visitors.
11STAFF TRAINING AND DEVELOPMENT FOR HIGH PERFORMANCE References Altman, J. (2018).Brokering Aboriginal art: A critical perspective on marketing, institutions, and the state. Geelong, Vic.: Bowater School of Management and Marketing, Centre for Leisure Management Research, Deakin University. Drotner, K., Dziekan, V., Parry, R., & Schrøder, K. C. (Eds.). (2018).The Routledge Handbook of Museums, Media and Communication. Routledge. Duxbury, N., Garrett-Petts, W. F., & Longley, A. (Eds.). (2018).Artistic Approaches to Cultural Mapping: Activating Imaginaries and Means of Knowing. Routledge. Kelly,D.M.,&Fairley,S.(2018).Theutilityofrelationshipsinthecreationand maintenance of an event portfolio.Marketing Intelligence & Planning,36(2), 260- 275. Scerri,M.,Edwards,D.,&Foley,C.(2018).Design,architectureandthevalueto tourism.Tourism Economics, 1354816618802107. Ziakas, V. (2019). Issues, patterns and strategies in the development of event portfolios: configuring models, design and policy.Journal of Policy Research in Tourism, Leisure and Events,11(1), 121-158.