Business Plan of Angels Day Nursery

This business plan outlines the services, market analysis, marketing plan, competition, and management of Angels Day Nursery and After School Club.

Stage 2. The Business Plan

Executive Summary
Business plan introduces to a written document that describes in more information about
how an organisation normally a new one is going to accomplish its vision and mission. It lays out
a written plan from an operational, financial and marketing viewpoint. For this report, Angels
day Nursery and after school club is a given organisation that provides number of services to the
children. As entrepreneurship refers to a way of turning an idea into business, to run a company
successfully at marketplace. Using this concept, present entrepreneurs have decided to launch a
new business where services are provided to people for taking care of their children. This
company will be launched under the name as – “Angels Day Nursery and After School Club”.
Company decide to implement number of procedures and policies to provide equal
chances to their children. Along with this, company also provide best services to the children
according to the needs and wants of patients. For this, they decide to establish safe, nurturing and
creative environment to the children. As it increases trust of patients and also support them to
send their children in Angels Day Nursery and after school club without any doubts. This report
is based on business plan that consists of different steps, including executive summary, company
summary, services, market analysis summary, strategy and implementation summary,
management summary and financial plan. These consists main steps that will be beneficial for an
organisation in establishment of its business. Main purpose of this business plan is to develop
high quality service for children.

Contents
Executive Summary.........................................................................................................................2
Business Plan of Angels Day Nursery.............................................................................................1
Section One: The Business..............................................................................................................1
A. Description of Business and Aims..........................................................................................1
B. Products / Services..................................................................................................................2
C. Market Analysis......................................................................................................................3
D. Marketing Plan........................................................................................................................3
E. Competition.............................................................................................................................5
F. Management and Operation....................................................................................................7
G. Personnel.................................................................................................................................8
Section Two: Financial Data.........................................................................................................10
A. Projected Financial Statements.............................................................................................10
B. Break-Even Analysis.............................................................................................................14
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

Business Plan of Angels Day Nursery
Section One: The Business
A. Description of Business and Aims
“Angels Day Nursery and After School Club”, is a newly launched organisation which will
be located in the area of Canary Wharf. It is going to provide high-quality services for well-being
of children having or having not disabilities after their school hours. This company will
incorporate business in partnership, where key partners include – Council, Local Primary
Schools, Community centres, Universities, Children Charities and Business Organisations.
Hereby, local councils are the direct stakeholders that help to make communications for any
advice to promote equality in educational and care needs of children, to the community
(Pöchtrager and Wagner, 2018). While local primary schools given opportunity to bring
awareness among people, about services provided by this nursery. Other than this, community
centres make it possible to publicise this new firm within events, by grabbing attention of
targeted community. Similarly, partnering with children charities give advantage to provide
funds to those people who are getting difficulties in providing effective care to children (Nicolò,
2018). For open up childcare business, entrepreneurs have obtained licence from state child
welfare organisations, by completing an additional ten hours of training in six months of
procedures. Along with this, cost of start-up business is estimated as £20,000 where, proper
financial plan has been made before execution.
Aim
For turning business idea into nurturing the high-quality learning environment and
launching new company, main aim of entrepreneurs of “Angels Day Nursery and After School
Club”, is given as below –
“To implement a policy and procedures, for promoting equality of opportunity for children
in their care, as well as supporting them to meet special educational needs.”
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Objectives
It will deliver high quality of services, for well-being of children and provide them
opportunity to meet their educational need, as per requirement (Götz, 2020). For this purpose, the
following main objectives have been made to run business efficiently –
 To create a safe, creative and nurturing environment, where children can be valued and
stimulated
 To develop policy and procedures for creating high-quality of learning environment
 To increase the inclusion of toddlers, pre-school and after-school children with
disabilities by high-quality early childhood programs.
 To identify fund resources for supporting and implementing high-quality individualised
programming
B. Products / Services
Angels day Nursery and after school club is a given Nursery that provides number of
health care services to the children (Hervert-Escobar and Alexandrov, 2018). This firm mainly
seeks to take steps for ensuring appropriate safety of children, including key people who are
given responsibility to take care of them. Along with this, responsible steps for prevention of
entering of any un-authorized persons by having an agreed procedure to checking the identity of
visitors will also be taken (Kailer and Weiß, 2018). Furthermore, employees who are given
responsibility to look after children will also be hired by fulfilment of entire legal requirements,
where all staff members will be trained for understanding their safeguarding policy and
procedures. For this purpose, to run such an organisation, entrepreneurs of Angels Day Nursery
and After School Club, are going to target the parents at geographic sector who are living
nearby its area (Hervert-Escobar and Alexandrov, 2018). The services will be provided to
children from 3 months old to 5 years old including primary learners who requires care, after
their school hours.
This Nursery also implemented an effective policies and procedures to promote and
encourage equal opportunities among children in their care and health, including helps for
children with particular educational requirements or disabilities. They deliver high and better
quality of services to their children as it turns to support them in development of their growth
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and success (Götz, 2020). They provide outdoor spaces as a type of services to their children,
that are not in dangerous.
C. Market Analysis
It is a qualitative and quantitative assessment of marketplace. It looks into the market size
bot in value and in volume, buying patterns and different customer segments, competition, and
economic environment in forms of barriers to entry as well as regulation (Ferreras-Garcia,
Hernández-Lara and Serradell-López, 2019).Angels day Nursery and after school club require to
analysis market for developing their business in more successful manner. Through market
research, it has been identified that today, parents of children with special needs or having
disabilities are continuing face significant barriers, for accessing the inclusive and high-quality
learning environment. Since there are many organisations offer early childhood programs,
preschool children with disabilities, by setting separate classes from others who are having no
disabilities (MANSIMOV, 2018). This would create difficulties for such children to make
relationship with others. Along with this, running educational programs only for pre-school
children also arise problems for their families, for concerning care of young ones. As it is right
for all individual to get equal accessibility of education, in same learning environment.
Therefore, determining care and educational need of them, indicates that implement and creating
early childhood inclusion will prove beneficial to children both with and without disabilities
(Kailer and Weiß, 2018). In addition to this, preliminary research has shown that inclusive early
childhood programs usually not more expensive as compared separate different-different
interventions for children having disabilities. In this regard, meaningful inclusion will help in
supporting such children in getting accessibility, including broad societal benefits such as higher
productivity, promoting equality and more, with development of effective educational
statements.
D. Marketing Plan
Marketing the service-oriented business in educational and care sector, it is essential for
management of Angels day Nursery and after school club to establish the reputation for expertise
and excellence. For this purpose, there is a need to start with known contacts that are in positions
for recommending and making referrals to develop better policies for promoting equality of
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opportunity for children. This would help in continuing with long-term efforts for developing
recognition among professionals within nursery care as well as social service fields. The size of
market is big. There are many number of nurseries are present at different locations that provide
services in UK. The basic nature of function provided by these is related to education and care of
children’s. The main aim of all of these also related to support them in effective development
that enables in future to attain growth properly. This market is ever increasing in nature due to
the view of parents to provide effective education facilities to their children’s. Also, the
government is supportive and build the rules that are work in positive direction towards
development of this sector. This provides the opportunity to gain the benefit all possible
resources in further development of activities along with exercises that build strong infrastructure
towards growth. The share of business in upcoming time will be high as new model is followed
related to providing services after school club. This is the most needful in the current situation
where parents are working and required reliable option to care for their children’s. This will also
increase in future due to the uniqueness in services and ability to satisfy the different needs of
parents along with providence of effective educational environment.
Under market analysis, number of elements must be required to use by an organisation which
will be explain as below:
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 Market segmentation: It is a systematic procedure of dividing a marketplace of potential
clients into segments or group, which is based on various characteristics. Customer
segmentations introduces as the practices of dividing a base of customer into group of
persons that are similar in particular manner relevant to marketing such as interests
gender, age and spending habits (Bulatova, 2018). Segmentation of the market is
classified into different forms which are age, gender, occupation, income, education and
family status. According to the Angels Day Nursery and after school club, market
segmentation is classified on the basis of age. Target market segment strategy: Angels day Nursery and after school club target those
parents whose require to send their children in safe, creative and nurturing environment.
Under age group of 25 to 30 are target customers.
 Service business analysis: Angels day Nursery and after school club provides a wide
range of quality services to the children (Deligeorgiou, 2018). For this company decide to
work together with parents. This part of market analysis is effective and essential for
business because it will support them in improvement of its service quality and
enhancement of its growth and success.
Along with this, to promote and bring awareness among people about care and nursing
plans, marketing tools like brochures, advertisements and brochures can be used. In this regard,
management of Angels day Nursery and after school club have chosen digital platform for
marketing its business, in following way –
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E. Competition
There are number of competitors of Angels day Nursery which are Barchester, Prestige
Nursing, Birdie Care, Four Seasons Health, SuperCarers, Randolph Hill, HomeTouch
VidaBrindley Healthcare and CarePatrol. All these are provide effective services to the children.
Figure 1: Competitors of service oriented business
(Source: Competitors of service oriented business, 2019)
 Challenges that you will face: There are number of challenges faced by of Angels day
Nursery such as lack of fund, Difficulties in communicating with parents, Not enough
time in the day to do everything. Not getting enough support etc. These are considering
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major challenges faced by an organisation during dealing with children’s and their
patients.
 Solutions to the challenges: One of the best ways for solving above mentioned all
challenges in appropriate manner is implementation of effective channels and methods of
communication. As it support company to communicate each information with patients
about their children’s.
 Justifications for the solutions proposed: In order to solve these challenges some
suggestions will be require to give by Angels day Nursery such as development of better
communication method, adoption of proper time management strategies etc.
F. Management and Operation
Management and Operations can be defined as a systematic process of managing and
monitoring the affairs of the company, irrespective of its type, structure and nature (Ferreras-
Garcia, Hernández-Lara and Serradell-López, 2019). Angels day Nursery and after school club
decide to manage all activities and services in effective manner. In this organisation, there are
certain level of management that helps an enterprise in providing of better services to the
children as it supports an organisation by increasing trust of patients towards the services and
environment of Angels Day Nursery and after school club (Götz, 2020). In this organisation
different levels of management are work together for accomplishing long term goals and mission
of Angels Day Nursery and after school club easily. These are administrative director, clinical
director, administrative assignment, skilled nurse, social worker etc. All these are work with each
other and support Angels Day Nursery and after school club in accomplishment of its vision and
mission within a given time period (Hervert-Escobar and Alexandrov, 2018). They also work for
improving bran image and goodwill of an organisation in marketplace and in customer mind. As
it turns to help an enterprise in achievement of better outcomes and results within predetermined
time period. Thus, better management of an organisation is beneficial for Angels Day Nursery
and after school club in maximisation of customer base and also improvement of their market
image (Kailer and Weiß, 2018). Along with this, Angels day Nursery and after school club
require to implement management plan for providing quality services to the children and
increasing trust of patients towards that kind of services. These plan will be explained as below:
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Hiring of skilled workforce: It is a first step of plan that support an enterprise in attainment
of its vision and mission in systematic manner (MANSIMOV, 2018). Skilled and knowledgeable
nurses play an important role for satisfying needs and wants of children. Along with this, skilled
nurses will also assist Angels Day Nursery and after school club by improving their image in
marketplace.
Social workers: Angels day Nursery and after school club will also hire and select social
workers. For this position company pay appropriate amount of capital to the social workers. As it
will support them to work happily and provide better services to the children.
The challenge going to be faced in relation to the performance of management exercises
includes fulfilment of legal requirements and ascertaining the support of staff in adherence of
same. In this direction, the aspect helps us to resolve the issues is to motivate the staff to follow
all the legal laws and aware about the consequences. The different legislation required to be
adhere are presented below:
Children Act 1989: This Act was intended to help keep kids protected and well and, if
fundamental, help a youngster to stay living with their family by offering types of assistance to
meet the kid's needs.
Children Act 2004: This Act has a youngster focused methodology and was intended to
ensure administrations work together, rather like fitting all the bits of a riddle together to see the
master plan.
United Nations Convention on the Rights of the Child 1989: This Agreement
identifies that kids worldwide have their own privileges and sets out how these should be
appreciated. It is a legal framework put in place to provision the tutoring, maintenance and
growth of all kids.
G. Personnel
For good survival and maintain sustainability of business for long period of time, there
are number key success factors for Angels Day Nursery and After School Club. The first one is
to maintain the strong and valuable relationship with targeted audience, key partners and
associated people (Ferreras-Garcia, Hernández-Lara and Serradell-López, 2019). In order to
establish this, having a good communication with children, their peer ones and partners are
considered as main key element. For this purpose, special focus will be given on meetings and
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keeping parents of children always updated about improvement of their young ones, which helps
further in building a strong relationship with them also (Deligeorgiou, 2018). Under such
meetings, following information will be provided to parents:
 how the Early Childhood interventions will be implemented in creating high-quality of
learning environment, for children with and without special needs.
 the range and type of activities, including experiences provided for children
 how the setting supports children with special educational needs and disabilities;
 details of the provider's policies and procedures
 the name of their child’s key person and their role; and a telephone number for parents
and/or carers to contact in an emergency.
Furthermore, support of key partners that are Council, Local Primary Schools, Community
centres, Universities, Children Charities and Business Organisations (particularly in Canary
Wharf), are the main success factors that will help entrepreneurs of present firm in getting
required resources for accomplishment of mission and framed objectives (Bulatova, 2018).
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Section Two: Financial Data
A. Projected Financial Statements
“Angels Day Nursery and After School Club”, is in start-up stage, therefore, problems
consequently with start-up costs including funding issues need to be addressed first (McKenzie
and Sansone, 2019). The Start-Up Table and Key activities included in this process are given as
below -:
Start-up cost: £20,000
Legal costs: Health and Safety plus Hygiene, Authorizations, Staff qualifications
Rent + Bills: £ 2000 Deposit, £ 1500 Monthly
Furniture: The premises and equipment must be organised in a way that meets the needs of
children. Ex: tables, chairs, the equipment needed for all 7 areas of learning for children, chicken
equipment and outdoor areas
Salaries
Transport: Mortgage for a van
Key activities:
Activities Description
Communication and
language
“Angels Day Nursery and After School Club” will hire fully qualified
teachers and trained care takers to help children in expressing
themselves as well as reach full potential
Literacy and
Mathematics
Children with and without disabilities will be given opportunity for
learning through number of activities, books, fun games and developing
interaction with others
Creativity and Art Children will provide materials for designing, drawing, dancing and
singing, with aim to allow them for expressing their inner creativity
Fun Children will get fun during learning, by getting positive and creative
high-quality of learning environment
Financial Plan
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This is an important and essential aspects for an organisation to establish their business in
more effective manner (McKenzie and Sansone, 2019). There are different sources of funding
that could be use by Angels Day Nursery and after school club for developing their business in
more successful manner. In financial plan, there is need of some aspects which will be
mentioned as below:
Important assumptions: It is an important part of financial plan that includes some general
hassumptions about the business such as plan month, current interest rate, long-term interest rate,
tax rate and others.
Start-up Requirements
Start-up Expenses
Fixed Costs
Health and Safety plus Hygiene $8,000
Authorizations $3,000
Staff qualifications $5,000
Website Development $2,000
Brochures $2,000
Total Fixed Costs $20,000
Average Monthly Costs
Rent $1,000
Utilities $1,000
Total Monthly Costs $2,000
Total Startup Expenses $22,000
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12-Month Sales Forecast
Product January February March April May June July August
Product 1 10,000 10,000 10,000 10,000 10,000 8,000 8,000 8,000
Balance Sheet
Assets 2017 2016
Current Assets
Cash $11,874
Accounts receivable
Inventory
Prepaid expenses
Short-term investments
Total current assets $11,874 $0
Fixed (Long-Term) Assets
Long-term investments $1,208
Property, plant, and equipment $15,340
(Less accumulated depreciation) -$2,200
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Intangible assets
Total fixed assets $14,348 $0
Other Assets
Deferred income tax
Other
Total Other Assets $0 $0
Total Assets $26,222 $0
Liabilities and Owner's Equity
Current Liabilities
Accounts payable $8,060
Short-term loans
Income taxes payable $3,145
Accrued salaries and wages
Unearned revenue
Current portion of long-term debt
Total current liabilities $11,205 $0
Long-Term Liabilities
Long-term debt $3,450
Deferred income tax
Total long-term liabilities $3,450 $0
Owner's Equity
Owner's investment $7,178
Retained earnings $4,389
Total owner's equity $11,567 $0
Total Liabilities and Owner's Equity $26,222 $0
{42}
Common Financial Ratios
Debt Ratio (Total Liabilities / Total Assets) 0.56
Current Ratio (Current Assets / Current Liabilities) 1.06
Working Capital (Current Assets - Current Liabilities) 669 -
Assets-to-Equity Ratio (Total Assets / Owner's Equity) 2.27
Debt-to-Equity Ratio (Total Liabilities / Owner's Equity) 1.27
Cash Flow Projection
CASH BALANCE
Date Ending 9/3/2015
Cash at Beginning of Period $5,000
Cash at End of Period $5,099
CASH INFLOWS 0
Cash from Operations
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Receipts from Customers $210
Gross Rents
Total Cash from Operations $210
Cash from Financing
Issuance of Stock $9
Borrowing $4
Total Cash from Financing $13
Cash from Investing
Sale of Property and Equipment $12
Collection of Principal on Loans $20
Total Cash from Investing $32
Total Cash Inflows $255
CASH OUTFLOWS 0
Operations
Wages $10
Inventory Purchases $18
General Operating Expenses $22
Interest $16
Income Taxes $11
Total Outflows from Operations $77
Financing
Repayment of Loans $21
Repurchase of Stocks $18
Dividends Paid $9
Total Outflows from Financing $48
Investing
Purchase of Property and Equipment $5
Making Loans to Other Entities $11
Purchase of Investment Securities $15
Total Outflows from Investing $31
Total Cash Outflows $156
NET CASH FLOW $99
B. Break-Even Analysis
Break-even analysis: This is a financial technique which support Angels Day Nursery and after
school club to determine at what stage their business, or a new product or services will be
profitable (Nicolò, 2018). BEP of Angels Day Nursery and after school club will be shown as
below:
Break-Even Analysis
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Selling Price (per unit) $12.00
FIXED COSTS
Advertising $1,000.00
Total Fixed Costs $1,000.00
VARIABLE COSTS Per Unit
Variable Costs based on dollar amount per unit
Cost of Goods Sold $1.00
Total $1.00
Variable Costs based on percentage per unit
Commissions 7.50%
Other (specify)
Total 0
Total Variable Cost per Unit $1.90
Contribution Margin per Unit $10.10
Contribution Margin Ratio 84.17%
Break-Even Point
Break-Even Units 100 units
Break-Even Sales $1,188.12
Projected profit and loss: This is an another tool of finance that helps Angels Day
Nursery and after school club in identification of their income and expenses (Pöchtrager and
Wagner, 2018). As it supports them to develop their business in more successful manner.
Projected cash flow: It is another main financial tool that is used by an organisation for
evaluating outflow and inflow of cash (Bulatova, 2018) (Deligeorgiou, 2018). This financial tool
will also support Angels Day Nursery and after school club in establishment of their business in
more successfully in marketplace.
INCOME
Sales Revenue
-
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Product/Service 1 90.00 -
Total Sales Revenue 90.00
Cost of Sales
-
Product/Service 1 35.00 -
Total Cost of Sales 35.00
-
Gross Profit 55.00
Non-Operation Income
Rental 90.00
Interest 10.00
Gifts and Donations
Received 55.00
Total Non-Operational
Income 155.00
-
TOTAL INCOME 210.00
EXPENSES
Operating Expenses
Marketing and Advertising -
Advertising 8.00 -
Direct marketing 20.00 -
Total Marketing and Advertising
Expenses 28.00
Adminstrative -
pre school 10.00 -
infant 12.50 -
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Meals and entertainment 10.00 -
Total Operating Expenses 70.50 -
TOTAL EXPENSES 70.50
TAXES
-
Income taxes 20.00 -
TOTAL TAXES 20.00
NET INCOME 119.50
17

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McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
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APPENDIX
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