Stakeholder Analysis for Coca-Cola

STAKEHOLDER ANALYSIS

Executive Summary
Coca-Cola is an American multinational organisation who produces retails and markets the
non-alcoholic beverages and syrups. The organisation is headquartered in Atlanta and it was
incorporated in Delaware. Coca Cola’s stock is as listed on NYSE as its part of DJIA, S&P
index and it is among the Russell 1000 stock index (Coca-Cola, 2017). This report discusses
on examination of how and to what extent business operations are affected and how it affect
the stakeholders. The discussion will lead to discussion on analysing the stakeholders with
the help of identifying their roles and responsibilities. Further, in order to test the influence
which the stakeholders can exert has been analysed by the stakeholder`s matrix.

Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Identify functional areas........................................................................................................................3
PEST analysis.........................................................................................................................................4
Identify internal and external stakeholders and their roles...................................................................4
Identify the nature and degree of main stakeholders’ interests, and implications of Conflicting
interests.................................................................................................................................................6
Identify the level of main stakeholders’ influence.................................................................................7
Comparison with different industry.......................................................................................................8
Create a stakeholder matrix..................................................................................................................9
Conclusion...........................................................................................................................................10
References...........................................................................................................................................12

Introduction
The company is the largest manufacturer of carbonated drinks. The products are linked to
licensed bottles, which have two most important ingredients coca leaves and the kola nuts.
The company manufactures beverages and distributes the products. The company offers more
than 2800 products in 200 countries. Some of the important flavours, which the company
offers Coca-Cola that has cherry, lemonade, lime vanilla, citra, orange and raspberry. The
organization maintains a network of 2.6 million retail stores in the world (Coca-Cola, 2018).
Moreover, the organisation has developed the local market that distributes to the grocers,
restaurants, and the supermarket. It has been reported that the company has earned revenue of
3185 Crores. With the growing preferences of healthy lifestyle, the demand of the beverage
industry products has been collapsing. It is seen that the company already owns 48.6 percent
of the share in the industry. The industry has been growing 5 percent and till 2030 it is
expected to grow to US$ 20 trillion. The report identifies the functional areas of the Coca-
Cola, internal stakeholders, external stakeholders, their roles, their responsibilities, analytical
tool such as PESTLE to search the stakeholders. A stakeholder`s matrix has been used to
identify the power, potential and the competitiveness of the different stakeholders (Coca-
Cola, 2018).
Identify functional areas
The crucial functional areas of the Coca-Cola includes-
Human resources
Production management
Process design
Supply chain management
Value chain management