Table of ContentsA. Introduction to Facebook............................................................................................................1B. Stakeholder View........................................................................................................................1C. Stakeholder Analysis for four selected stakeholder groups........................................................3Behavioural category of stakeholder ..........................................................................................4REFERENCES ...............................................................................................................................6
A. Introduction to FacebookLargest American social networking service and online media business organisationnamed as Facebook was found in the year of 2004. It was found by Mark Zuckerberg, AndrewMcCollum, Chris Hughes, Eduardo Saverin and Dustin Moskovitz. At present, Facebook'sChairman and CEO is Mark Zuckerberg and position of COO is held by Sheryl Sandberg(Bonsón, Royo and Ratkai, 2015). Along with this, corporatevision statement of this businessorganisation is “People use Facebook to stay connected with friends and family, to discoverwhat’s going on in the world, and to share and express what matters to them.”. On the other side,mission statement of Facebook is “To deliver individuals the power to gather around and to putworld together” (Facebook Inc.’s Mission Statement & Vision Statement (An Analysis), 2019). Ifit is talked about industry's current trends (recent developments), then emergence of bothaccounts and groups related to a private community and conversational commerce could beconsidered as the two tendencies that came in front. On the other hand, this firm has also faced arange of challenges likeGeneral Data Protection Regulation (GDPR) in the EU, where Russiahas tried to leak the information along with the Ad load saturation (The 3 Biggest ChallengesFacing Facebook. 2018). B. Stakeholder ViewConsidering the above mentioned stakeholder view model, Facebook consists with amplenumber of stakeholders among different range of groups. Here, stakeholders for Facebook can be1FacebookConsumerAdvocatesCustomersGovernmentOwnersLocal Community OrganisationEmployeesSuppliersMedia
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