Stakeholder Analysis for Snap Inc.: Identifying Key Stakeholders and Generic Strategies

Running head: Stakeholder analysis
Stakeholder analysis

Stakeholder analysis
Table of Contents
Introduction.................................................................................................................................................3
Snap Inc.Stakeholder view of the organizational model..............................................................................4
Stakeholder analysis....................................................................................................................................6
Stakeholder category identification and generic strategic programs............................................................7
Recommendations.......................................................................................................................................8
Conclusion...................................................................................................................................................9
References...................................................................................................................................................9
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Stakeholder analysis
Introduction
The primary and main motive of the paper is to outline and explain the key stakeholders for Snap
Inc Company which is an American camera and technology company. The paper also outlines
some suggestions that help in determining and analyzing each stakeholder in the organization.
Along with this, effective and unique organizational model is adopted to explain the key
stakeholders and accordingly classification for them is explained in the report. Stakeholders are
significant and effective for the organization because they can influence the targets and
objectives of the firm. The paper also explains the generic strategies that used by the company
for each and every organization. The report further discusses how stakeholders help in gaining
competitive benefits in the global market. More detail of the task has been discussed below.
Snap Inc. is a multinational American corporation that deals in social media and technology in a
large extent. The firm was originated in 2011 by Bobby Murphy and Evan Spiegel. The company
deals in four products such as spectacles, Zenly, Snapchat and Bitmoji (Returns, 2018). Along
with this, the firm engages in advertising and promotion business. It has been found that Snap
Inc. works with ample of partners to verify and analyze that an advertisement was in fact offered
to a given customer. Aside this, the firm also works with third parties to analyze the regularity of
a campaign in the global market. Snap Inc. renders various solutions to analyze enormous things
such as application installations, sales lift, and in store visitation. In today’s era, the organization
competes with LLC, Apple, Facebook, Line Corporation, Google, Twitter and Tencent holdings
limited (Returns, 2018). Stakeholders play a major role in the company to provide ample of
information related to market, competitors and customers. They also analyze and identify the
external threats and challenges to beat the competitors widely. The success and growth of Snap
Inc. depends on the effective and dynamic stakeholders. The major and primary stakeholders of
Snap Inc. include customers, suppliers, media, employees, competitors and owners (Freeman,
2010).
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Stakeholder analysis
Snap Inc.Stakeholder view of the organizational model
It has been found that stakeholders play a significant and vital role in each and every company as
the same way, stakeholders also a significant part of Snap Inc (Rothaermel, 2015). It has been
analyzed from the organizational model that there are 6 significant stakeholder’s categories in
Snap Inc. The six stakeholders include the following:
Customers: It is noted that customers are the major and unique stakeholders for Snap Inc.
because they help in increasing and enhancing the sale and revenue. After the various studies it
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Snap Inc.
Owners
Customers
Suppliers
Media
Competitors
Employees