Importance of Stakeholders in the Growth of a Company

Running head: STAKEHOLDER ANALYSIS
STAKEHOLDER ANALYSIS
Name of the Student:
Name of the University:
Author Note:

STAKEHOLDER ANALYSIS1
Table of Contents
Executive Summary...................................................................................................................2
Introduction and background information of chosen business:.................................................2
Discussion:.................................................................................................................................3
Identify functional areas:............................................................................................................3
Identify internal and external stakeholders and their roles:.......................................................3
Identify the level of main stakeholders’ influence:....................................................................6
Create a stakeholder matrix:.......................................................................................................7
Comparison of manufacturing and hospitality industry:............................................................7
Conclusion:..............................................................................................................................10
References:...............................................................................................................................11

STAKEHOLDER ANALYSIS2
Executive Summary
The aim of this report is to discuss the importance of the stakeholder on the growth of a
company. This paper will analyse and synthesise the fundamentals of business in the
contemporary business environment and construct and justify a professional value
proposition as a business practitioner by focusing on the operation of one of the largest
automobile industries of the world namely Tesla. All of the stakeholders depend upon the
growth of Tesla and play important role to help the company to follow the ethical ways to
reach the target. Tesla has internal and external stakeholders. The internal stakeholders
include the employees and the shareholder or investors of the company. Similarly the external
stakeholders are government, customers, suppliers, communities and the competitors. All of
these stakeholders are mainly work in attaining their goals of interests. However as the
industry has to satisfy all the stakeholders it manages its own profit or interests. Despite all
these, the conflicts among the stakeholders are quite inevitable. This report has analysed all
the interests of these stakeholders and found inferences of operation with the hospitality
industry.
Introduction and background information of chosen business:
In the car manufacturing industry Tesla Inc. is one of the most important corporation
which is an American automotive and energy company. This organization was found in 2003
by two engineers Marc Tarpenning and Martin Eberhard which is now joined by Elon Musk,
Ian Wright and J. B Straubel who are calling themselves the co-founders of Tesla Inc
(Tesla.com, 2019). after its name is changed from Tesla Motors. This company has been
operating in the market of the US for more than ten years and has the reputation of becoming
the world’s bestselling plug in passenger car in the last year. This company is successful both
in the respect of the brand recognition as well as automotive group that has a market share of

STAKEHOLDER ANALYSIS3
12% in the plug in segment sales. This company highly depends upon the development of
technology and research of the automation. It has a vertically integrated manufacturer
therefore, it has mastered multiple technological domains that includes electric motors,
batteries, sensors and most importantly the artificial intelligence. The company has annual
revenue of $21.4 billion which has enabled the company to think for the sustainable
development factors and invest more on the world’s transition to the electric vehicles.
Discussion:
Identify functional areas:
Tesla as mentioned before has been working towards the development of sustainable
growth. The vision of Tesla is to develop itself as the most compelling car company of the
21st century through focussing on the world’s transition to the electric vehicles. The main
function of Tesla is to introduce new technology to the betterment of the efficiency of the
cars in this recent automobiles industry frameworks (Petit, 2019). Starting from using the
artificial intelligence to making the driving process autopilot, all has been done by the
research and development team of Tesla. However, the functions of the company mainly
focuses on the high end cars which ultimately become too expensive for the developing or
under developed markets to afford these cars. Hence the market expansion of this company is
much less than the other competitors like BMW, Nissan, Volkswagen and Chevrolet.
Identify internal and external stakeholders and their roles:
In order to understand the stakeholders of Tesla, the discussion of the automobile
industry of the developed market is essential. For this reason the tools like PESTLE can be
analysed. Tesla that works for the sustainable development of the industry through utilising
the resources properly and efficiently. This is the reason why the reputation of the company