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Assignment on Stakeholder Communications
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Added on 2020-04-21
Assignment on Stakeholder Communications
Added on 2020-04-21
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Running Head: Stakeholder communications1Stakeholder communicationsInstitution Lecturer StudentCourse Date
Stakeholder communications 2IntroductionThe Gap Inc Retail shop is popular American global clothing and other accessories retailer. The company has developed since its inception in 1969 by Donald and Doris Fisher, with its headquarter located in San Francisco, California. The retail shop further operates under five primary divisions which include the Gap, Old Navy, Banana Republic, Intermix and Athleta. Thecompany has developed with strong emphasis on its communication aspects, both offline and theonline, which includes use of the social media.Effective communication within Gap Inc is built around the management’s departmental coordination [ CITATION Hus127 \l 1033 ]. It therefore, means that having a well established Human Resources Management is crucial in enabling strategic success of the communication options employed [ CITATION She092 \l 1033 ]. It is also important to underline the relevance of HRM in coordinating the organizational functions and how it facilitates decision-making around communication issues [ CITATION Tur10 \l 1033 ]. Both offline and online communication determines how the company adopts or achieves its marketing goals. For the Gap Inc, offline communication would mostly revolve around boardroom and internal issues while the online communication for the public interest.The company ensures a constant online and offline communications to address on the advertisingstrategies and the stakeholder relations. Offline communication within the company involves the internal departmental communication inform of letters, memos and notes. It also involves offline confidential telephone conversations within the corporation [ CITATION Men141 \l 1033 ]. This offline communication is the most crucial communication that is used in the decision making process within the boardroom. However, the marketing aspect is mostly left for the online communication through the effective use of social media.
Stakeholder communications 2The Offline CommunicationCorporate communication is the pillar of the organizational progress. It can determine its growth or the decline [ CITATION Sla14 \l 1033 ]. The Gap Inc had an initial problem in the brand coordination. The Company had come under increased criticism and faced some spells of public protests when in 2009, a certain investigative story exposed that some locals in Lesotho including children had severely suffered from the effects of improper dumping of dangerous chemical wastes from the company. There was a similar case 10 years ago, which led to massive losses for the company, battered employee morale and even affected the children.However, the second case called for Gap’s shrewd response to the problem. The company movedswiftly to address the problems in Lesotho through a strategic stakeholder engagement, using effective offline communication, and sooner, the story vanished. Among the interventions associated with the recovery was the Gap establishing a very healthy relationships and interactions with labour groups, the government, human rights organizations, and other stakeholders using stable action-oriented meetings; which proved to be a longer process but inevitably transformed the image of the company from the chains of child labour reputation to a company committed on its corporate social responsibilities.The Gap understood very well the significance of having systematic mutual relationships with the stakeholders through systematic communication. It was however a tedious process which required patience but the end results were very favourable for the company. Stakeholder engagement has a number of benefits including boosting the company’s brand image, resolving complex issues, reduces the risks of bad headlines and it also boosts the stakeholders’ trust in thecompany. All these are facilitated by an effective offline communication plan.
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