Stakeholder Engagement Plan

Stakeholder Engagement Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................4
Stakeholder Analysis for Effective Engagement.........................................................................4
Task 3...............................................................................................................................................5
Stakeholder Interaction................................................................................................................5
Task 4...............................................................................................................................................6
Stakeholder Engagement.............................................................................................................6
Task 5...............................................................................................................................................7
Develop and Implement initiatives for your ongoing stakeholder commitments........................7
Task 6...............................................................................................................................................8
Stakeholder conflict and possible resolution...............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Stakeholders can be defined as any party that is interested in organisation and its
decisions and actions. This report will discuss about stakeholder analysis, stakeholder
engagement, developing initiative for ongoing stakeholder commitment. In this report Kellogg’s
have been contextualised and program of Kellogg’s is Breakfasts For Better Days. This initiative
was launched by Kellogg’s in 2012 and this involves donating 1 billion servings of cereals and
snacks to those in need in community.
Task 1
Type of Stakeholder
 Employees
 Management
 Suppliers
 Shareholders
 Health Organisations and Charities
 Government
 Community
Communication Needs
Communication need for different stakeholders include-
 Providing information to stakeholders about program and its plan
 Encouraging engagement of stakeholders in program
 Creating and developing coordination and collaboration within organisation
 Ensuring clarity in tasks that are result of communication (McNaughton and et.al., 2019).
Their interest and expectations for effective communication
 Their interest with effective communication is that they remain aware of all important
information and knowledge of the program
 Expectation for effective communication is that they are communicated changes in
program and also about changes in their roles and responsibilities
 clarity and complete information and knowledge is also expected by stakeholders
regarding communication
Examples of communication required for the type of stakeholders