Report: Vodafone Group Stakeholder Management and Needs

This report provides a comprehensive analysis of stakeholder management within the Vodafone Group, a leading telecommunications company. It begins by outlining Vodafone's key goals, which include increasing market share and profitability, and emphasizes the importance of stakeholders such as investors, customers, government, and employees. The report then delves into the roles and influence of various stakeholder groups, both internal and external, highlighting their impact on Vodafone's operations and strategic decisions. It identifies the specific needs and expectations of each stakeholder group, including shareholders' demands for dividends, customers' expectations for innovative services and affordable prices, and employees' needs for fair compensation and recognition. The analysis considers how Vodafone addresses these needs through various business activities and strategic plans, aiming to foster positive relationships and achieve organizational objectives. The report underscores the significance of stakeholder engagement for Vodafone's success in the competitive telecom market.

STAKEHOLDER
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P.1. The role and importance of stakeholders in Vodafone group and the key goals of the
business.......................................................................................................................................1
TASK 2............................................................................................................................................3
P.2. Vodafone group's stakeholders and their relevant power and influences on the business...3
TASK 3............................................................................................................................................4
P.3. Identify the specific needs and expectations of the various stakeholders groups................4
REFERENCES................................................................................................................................7

INTRODUCTION
In this documentation, we will discuss about to different kinds of stakeholder groups in
Vodafone group which have some of essential role and responsibilities within the organisation in
respect to accomplishment of their desired goals and objectives and get sufficient dividends from
the corporation effectively. Furthermore, this study review about several kinds of stakeholder
groups relevant to different organisation types and their work towards the enterprise in order to
get desired achievements in the organisation as well. Ultimately, this report define about
understanding of potential needs and expectations of different stakeholder groups which can help
to achievement of organisational goals and objective in sufficient form.
TASK 1
P.1. The role and importance of stakeholders in Vodafone group and the key goals of the
business
THE KEY GOALS OF VODAFONE GROUP:
Vodafone is the largest UK country based telecom company in respect of revenue
generation from 341 million consumers across the world. The company has 40 partners
corporation at worldwide. The basic goal of the business is that increasing their marker-shares
and profitability from the worldwide market (Sunder, 2016). The company focus on the
accomplishment of organisational goals and objective in more effective manner. The Vodafone's
major mission statement is that increasing the connectivity of the people at worldwide level.
 Vodafone represent leading role in connecting people through mobile network and
provide telecommunication services in order to satisfy household and fulfil business
requirements as well.
 Vodafone passport customer services help the people to take them abroad by taking
roaming charges due to company operation at worldwide level.
 Vodafone live services major aims to furnish communication and multimedia solution
provided by the business with the help of mobile phones and notebook computers.
 Vodafone furnish 3G and 4G services to their customers in order furnish rapid internet
and download services around the world (HEN and YANG, 2010).
 Vodafone main aims to follow on the rapid telecom market and make effective perform
in the business in order to get better outcomes from their corporation.
THE ROLE AND IMPORTANCE OF STAKEHOLDERS IN VODAFONE GROUP
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Vodafone organisation consider that taking effective feedback from their stakeholders in
part of their regular business activities within the firm. In this manner the stakeholders are
regularly influenced by the company activities efficiently.
Vodafone has various stakeholders which is as below: Investors: Vodafone group meets with their investors through conducting events,
conferences calls and personal meeting with their investors to get their perceptions and
expectation from the business effectively and they provide us some effective review and
feedback through suggestion in order to recognise their potential outcomes in the future
within the business efficiently. Investors are most essential part of stakeholder which
provide capital fund to the business in terms of business growth and get dividends
according to their investment policies within the business effectively (Dooms, 2010).
They formulate strategy with collaborative approach with company's strategic
professionals in order to effective sustain in the complex telecom market around the glob. Customers: Customer is major stakeholder of each business in order growth and effective
run of the company. Vodafone group connect with their targeted customers with the help
of several normal business activities by our various retail outlets around the world and
have customer research as well in order to get the consumers' review and attitudes
towards Vodafone company;s product and services in effective manner. Customer play
leading role in Vodafone group in context of company's growth sufficiently and
implementing of strategy in right manner on consumer as well. Customer is very
important for Vodafone company so that the corporation ensure that their customer is
getting better satisfied with company's effective product and services. Government and regulators: Vodafone communicates with governments and regulators
with a wide range of problems concerned with our corporation and also endeavour to
consult on the issues of sustainable development in the telecom industry (Weiss, 2014).
The company follows effective public policies in order to sufficient engagement with the
government and regulators of different-different countries in the world in order to
effective run of their business activities within the country.
 Employees: Employees are the key factor of each business. Vodafone also gain feedback
from their loyal employees in order to know about to the company performance and
progress in the market. They take annual global people survey towards their employees in
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order to know their performances within the company. They connect informally with
internal communicational activities with their manager and leader at the workplace in
context of furnish them sufficient guideline to effective run of business operational
activities. Employees are very essential factor for Vodafone group in terms of
accomplishing of their business goals and objectives in efficient form (Aaltonen, 2010).
TASK 2
P.2. Vodafone group's stakeholders and their relevant power and influences on the business
There are several internal and external stakeholders presented which influence Vodafone
group effectively within the business. The most fair internal stakeholders of Vodafone group is
its employees. Other internal employees could be those groups who is member of the
corporation. For illustration board members etc. there are some of project management
stakeholders presented in the organisation which is directly included into company's project and
make effort in order to make their project success in the organisation. They make effort to
resolve problems at the beginning level and during the project planning and execution process as
well. Thus, project management stakeholder of Vodafone group must ensure that how their
project is functioning in the business and they have appropriate power in order bring their
business at the top successive level within the industry (Wang and Pizam, eds., 2011). There are
some project management stakeholders are project manager, project team and functional
management etc. they make effort in order to effective management of each project within the
business and also work for accomplishment of organisational goals and objective efficiently.
Primary stakeholder of Vodafone group have direct interest in project succession because they
directly affected by the outcomes of the business in effective manner. Major primary
stakeholders of the project is customers and end users and some project sponsors and team
members as well. They have also main power to influence the organisation internally by giving
feedback toward some effective changes in the corporation structure and into some other
function so that Vodafone group will meet to their goals and objective within the business in
more efficient form (Eskerod and Vaagaasar, 2014). Moreover, secondary stakeholders are those
who help to completion of company's project. They assist the administrative process, financial
and legislative process of the company in order to meet to their desired goals and they also
communicate between primary and secondary stakeholders and make sure that each stakeholders
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are working enough towards accomplishment of organisational goals and objective in effective
manner. Customers: Our customers are key people in order to increment of market share and sales
of our business project and services efficiently. Customers have power to influence
Vodafone's business effectively by changing their buying decision and utilisation of
competitor's product and services (Griseri, and Seppala, 2010). This will negatively
influence on profitability and market shares of Vodafone group. Moreover, good
relationship with our customer can increase the sales and profitability of Vodafone
company's positively and customer have also power to give feedback in order to
sufficient changes in product and services of the organisation and this will positively
influence the company's profitability. Investors and shareholders: These are the people which play vital role in the
organisation in order to provide sufficient capital fund to run the business in effective
manner. Vodafone group effort to communicate with their stakeholders effectively and
keep them up to dare in order to measurement of their financial performances and overall
profitability of Vodafone group as well. Stakeholder and investor have power to
influence Vodafone's business growth negatively and positively in both ways.
 Government and regulators: Vodafone's is operating their business in multiple number
of countries in the world and they all have some specific numbers of government policies
which can influence the business in negative a positive in both manners. Government and
regulators could formulate different kinds of policies within the business so that can
create positive and negative influences on the Vodafone group (Garvare and Johansson,
2010). These exercises can increase and decrease the sales and profitability of the
business in effective form.
TASK 3
P.3. Identify the specific needs and expectations of the various stakeholders groups
Vodafone' group need to make sure that their various kinds of stakeholders groups being
satisfied by fulfilment of their reasonable requirements and needs effectively. There are several
business strategic plans available in order to fulfilment of expectational needs of all stakeholders
of Vodafone firm efficiently (Freeman, R. E., 2010Minoja, M., 2012). They can implement those
strategies on the organisation in order to potentially fulfil desired needs of each stakeholder
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groups within the business. Moreover, stakeholder needs are formally converting into the
requirements which is needed to fulfil by company's effective performances so that their
stakeholder would fell more satisfy with organisational aims. There are several kinds of
stakeholders are presented inside and outside of the business which have particular needs and
expectation from the company's growth and profitability within the business in sufficient
manner.
Internal stakeholders: internal stakeholders are director, shareholders, managers,
workers and some other groups which is operating internally within the business in order to
accomplishment of same organisational goals and objectives. Furthermore, director of Vodafone
group's is appointed by shareholders of the business in order to look after the organisational
activities. Shareholders have some specific needs and expectation from their invested business
and they demand for some amount of dividend from their investment in the corporation.
Vodafone company's shareholders needs some strategic policies and rules by which they can
generate more revenue from the market and also expect from organisational performance that
some particular share of dividend they need to get with the help of effective performance of
Vodafone corporation (Verbeke and Tung, 2013). Employees also demand from Vodafone firm
to get effective pay scale from the company and also expect that their hard work must pay in the
organisation efficiently.
External stakeholders: External stakeholders of Vodafone group is central government,
locality, customers, suppliers, competitors and local government etc. customer of Vodafone firm
needs for various kinds of innovative telecommunication product and services from the company
in order to fulfilment of their desired expectation from the industry sufficiently. Vodafone's
customer demand the latest technology of 5G internet services from the company in order
utilisation of internal and download data in rapid manner. They also expect from the company
for get quality of services on the affordable prices which can effective satisfy their each customer
needs. Moreover, suppliers of Vodafone group expect that their company meet to effective
promotion in the various regions so that their product and services can be furnished in more
efficient form (Littau, Jujagiri and Adlbrecht, 2010). Competitor of Vodafone expect that their
competitor utilise more effective technology in their telecommunication product and services so
that their competition level go on high and they will be able to get more competitive advantage
from the market efficiently. The local and central government of the UK expect that all the
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telecom companies in the country operate their business according to the policies of the telecom
regulatory and ensure that their business is not crating negative investment in the country which
can affect country's climate in negative way. They also apply business tax on Vodafone group so
that effective revenue can be get from the company's in order to social and economic welfare of
the country as well. They also expect that Vodafone organisation have some corporate social
responsibilities towards their nearby communities which expect some welfare exercises from the
firm in order to social welfare in the society efficiently.
CONCLUSION
From the analysis, it is concluded that stakeholder is a key part of Vodafone group in
order to effective run the business in the industry and also its sustainable growth in the market
efficiently. Moreover, all stakeholder groups must play proper role and responsibilities within the
organisation in order to accomplishment of corporate goals and objectives in effective manner.
There are several kinds of stakeholder groups presented which their different-different roles in
the organisation in respect of fulfilment of their expectation from the organisation in efficient
way.
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REFERENCES
Books and Journals
Garvare, R. and Johansson, P., 2010. Management for sustainability–a stakeholder theory. Total
quality management. 21, 7. pp. 737-744.
Littau, P., Jujagiri, N. J. and Adlbrecht, G., 2010. 25 years of stakeholder theory in project
management literature. 1984–2009. Project Management Journal. 41. 4. pp. 17-29.
Verbeke, A. and Tung, V., 2013. The future of stakeholder management theory: A temporal
perspective. Journal of Business Ethics. 112. 3. pp. 529-543.
Minoja, M., 2012. Stakeholder management theory, firm strategy, and ambidexterity. Journal of
Business Ethics. 109.1.pp. 67-82.
Freeman, R. E., 2010. Strategic management: A stakeholder approach. Cambridge university
press.
McKee, K. B., Richardson, K., Hinton, M. and Lamb, L. F., 2010. Applied public relations:
Cases in stakeholder management. Routledge.
Griseri, P. and Seppala, N., 2010. Business ethics and corporate social responsibility. Cengage
Learning.
Eskerod, P. and Vaagaasar, A. L., 2014. Stakeholder management strategies and practices during
a project course. Project Management Journal. 45. 5. pp. 71-85.
Wang, Y. and Pizam, A. eds., 2011. Destination marketing and management: Theories and
applications. Cabi.
Aaltonen, K., 2010. Stakeholder management in international projects.
Weiss, J. W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.
Dooms, M., 2010. Crafting the integrative value proposition for large scale transport
infrastructure hubs: a stakeholder management approach. Asp/Vubpress/Upa.
SHEN, Q. P. and YANG, J., 2010. Research on Stakeholder Management Framework in
Construction Projects [J]. Journal of Engineering Management. 4. p.014.
Sunder M, V., 2016. Lean six sigma project management–a stakeholder management
perspective. The TQM Journal. 28. 1. pp. 132-150.
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