Stakeholder Management of Facebook

Slide 1

Slide 2
Stakeholders form an essential part of an organisation and it is the duty of an organisation to
see to it that the different stakeholder needs are met with. The focus of this presentation lies on
the overall stakeholder management of Facebook. Facebook has a large number of
stakeholders in its disposal and each of them have a separate set of requirements (Andriof and
Waddock 2017). Hence the presentation will list out the four most important stakeholders which
have been selected and the manner in which the firm plans to deal with them.

Slide 3
For the presentation, four different stakeholders which very crucial for the organisation have
been selected. These different stakeholders are the Facebook users, government, the
advertisers and the employees. Hence in this presentation, the various factors and
characteristics of the stakeholders will be examined and the priority which is given to them will
also be stated down

Slide 4
Therefore the stakeholders who had been selected for the purpose of the business
have been categorised into four different segments. These segments are the swing,
defensive, offensive and the hold categories.
The swings stakeholder which has been selected can be understood to be the different
Facebook users.
The defensive stakeholders have been taken to be the difference advertisers which
have a high competitive trend but low cooperative capacity
The offensive stakeholders are the employees who have a high cooperation level.
The hold stakeholders have been chosen as the government (Bourne 2016).

Slide 5
The stakeholder comparison grid serves as an individual function of the organisation
which helps it to determine the different actions which have to be taken in order to
satisfy those different stakeholders which it did selected in the grid. The swing
stakeholder is required to managed well so as to ensure that the organisation needs to
be changed accordingly (Andriof and Waddock 2017). The offensive holders can be
exploited because of high cooperation levels and low competitive threat. The defensive
ones are the advertisers and at last the hold stakeholders are the government agencies.

Slide 6
As stated previously, the stakeholders which have been selected are the Facebook
users. The Facebook user is the primary stakeholder of the firm and hence, it is
important that the firm is able to meet its needs well. Hence the different strategic
options which are available for the same stakeholders can be taken to be:
Changing the interface as this will assist in sharing the different users get a new
experience.
Change in the privacy settings and protecting the overall safety of the different users
Improving the overall features and other software you did issues of Facebook

Slide 7
Having understood the strategic options which are available to Facebook it can be
understood that the best strategy which Facebook can apply is the enhancement of the
features of the website (Martin et al. 2016). It is the age of social media and hence the
features of Facebook need to be updated and it has to ensure that it does not look
redundant .The people would like to login more if they like using the interface.

Slide 8
Defensive stakeholders have been selected to be the different advertisers
With the Facebook marketplace and other advertising opportunities, advertisers have
become an integral part of the Facebook and it’s really important to form strategies for
them. The options which are viable with the firm for them can be understood to be:
Change in the posting policy so that they can be attractive Enough for the different
advertisers and that they are willing to utilise space on Facebook in order to get more
customers (Bourne 2016).
Improvising the manner in which they post and formation of other strategic strategies
like associated marketing which will assist the firm.