Report on Stakeholder Relationship Management of Volkswagen

Added on - 01 May 2020

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Running head: STAKEHOLDER RELATIONSHIP MANAGEMENTStakeholder relationship managementName of the studentName of the universityAuthor note
1STAKEHOLDER RELATIONSHIP MANAGEMENTExecutive summaryThis is report, which will depict the stakeholder’s relationship management of the organizationnamed Volkswagen. Volkswagen has been in the limelight because of the emission scandal,which has made them lose their competitive advantage in the market and they were literallystruggling to maintain their sustainability in the market. This report will critically analyze theVolkswagen emission scandal to provide insights on the stakeholder management of theorganization.Thus, it can be conclude that Volkswagen is unable to manage their relations hipwith their stakeholders. This caused detrimental impact on both the revenue and the image of theorganization. The management of the stakeholders is important for any organization as they havea degree of influence of the organization. However, the Volkswagen Emission Scandal is aclassic example of poor stakeholder relationship management. Therefore, the organization is stillunder a lot of pressure and struggling to get back to where it was before.
2STAKEHOLDER RELATIONSHIP MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Stakeholders management methodology.........................................................................................3Volkswagen Case study...................................................................................................................4Series of events and impact on stakeholders...................................................................................5Communication management and issues.........................................................................................6Listening techniques of stakeholder analysis..................................................................................7Public relations of Volkswagen.......................................................................................................8Ethical aspect of the personal relations and its impact....................................................................9Reputation of Volkswagen before and after....................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
3STAKEHOLDER RELATIONSHIP MANAGEMENTIntroductionThis is report, which will depict the stakeholder’s relationship management of theorganization named Volkswagen. Volkswagen has been in the limelight because of the emissionscandal, which has made them lose their competitive advantage in the market and they wereliterally struggling to maintain their sustainability in the market. This report will criticallyanalyze the Volkswagen emission scandal to provide insights on the stakeholder management ofthe organization. Utilization of social media is very evident in today’s world and most of thecompanies in the market are making use of the social to create their profiles on micro bloggingwebsites to support the image of the brand. The main advantage of social media is that theinformation can be easily disseminated and the organizations can interact with the consumers inthe market (Jung, Chilton and Valero 2017). However, as the social media has providedtransparency so the image of the organization is affected during time of crisis as they lose theirreputation in the market. The stakeholders in the organization consist of the shareholders,employees, distributors and consumers. The profitability of the organization is dependent onthese stakeholders and so management of relationship with the stakeholders is very important forthe organization.Stakeholders management methodologyA structured approach is followed for the management of the relationship with thestakeholders (Holloway 2016). This structured approach consists of five steps, which willprovide assistance in stakeholder’s relationship management. These steps are described asfollows:
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