Stakeholder Strategy Development and Implementation for Facebook

STAKEHOLDER STRATEGY DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

INTRODUCTION
 Facebook is required to attain the support of the different
stakeholders to achieve its objectives.
 However, it is integral for Facebook to ensure that it is being able
to successfully look out for the different stakeholders
 Hence, in this assessment, the presentation will identify the
different stakeholders of Facebook and in addition to this, analyse
the manner in which it will be able to carryout the objectives of the
firm (Haigh, Brubaker & Whiteside, 2013).
 The presentation will highlight the overall performance of the
stakeholders and provide recommendations based on the same.

STAKEHOLDER ANALYSIS (SUMMARY)
 The stakeholders can be identified as the stakeholders which have
a stake in the overall success of the firm.
 The various stakeholders of the organization can be identified as
follows:
Users Advertisers Shareholders Employees Government Communities

STAKEHOLDER ANALYSIS (SUMMARY)
 Having identified the different stakeholders of the organization,
the main key stakeholders present for the firm are as follows:
•Offensive•Hold
•Defensive•SwingFacebook
Users
Facebook
UsersAdvertisers AdvertisersEmployees
EmployeesGovernmentGovernment

SWING STAKEHOLDER: STRATEGIC OPTIONS
 The Facebook users have been selected as the Swing Stakeholders.
 These users are the main reason for which the firm functions.
 The different strategic options which are available for the users can
be stated to be as follows:
 Working on the website interface
 Improving the privacy policies of the website
 Gaining an insight into the domain of customized content.

SWING STAKEHOLDER: RECOMMENDATIONS
 The best strategy which can be applied for these stakeholders can
be understood to be as follows:
 Improving privacy and related regulations
 The firm needs to ensure that it is being able to maintain the
different privacy as well as related regulations in order to see to it
that the users benefit from this initiative in the long run (Ji et al.,
2017).

DEFENSIVE STAKEHOLDER: STRATEGIC
OPTIONS
 The Defensive stakeholders are the Advertisers.
 The advertisers can be taken to be the stakeholders who get
involved in publishing an advertisement about the application of
the goods and related notices.
 The Advertisers serve as a huge source of income for the operations
of Facebook.
 The various strategic options which are available for the firm can
be understood as follows:
 Improving long term communication with the advertisers
 Engaging in better negotiation
 Engaging in better pricing techniques.

DEFENSIVE STAKEHOLDER:
RECOMMENDATIONS
 The strategic recommendation which has been chosen from the
different strategic options can be stated to be as follows:
 Engaging in better pricing techniques
 The firm can engage in better pricing techniques so as to ensure
that it is successfully being able to manage the different
stakeholders and in addition to this, it will ensure higher dealings
with the firm which will lead to better revenue earning capability
of the firm (Kim, Kim & Nam, 2014).