Stakeholder Strategy Development and Implementation

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• In the first part of this assessment, strategic
development policies for individual stakeholder
groups of Facebook will be considered.
• Based on the week for discussions, generic
strategy programs for individual stakeholder
categories pertaining to the respective
stakeholder groups will be conducted.
• On the basis of the strategy programs
indicated in this section, strategy program will
be undertaken for individual identified
stakeholder groups which will be consistent
with regenerate programs identified in the
previous section. The last section of this part
will be analysing different elements of strategic
implementation regarding the recommended
strategies in the previous sections.

Stakeholder Analysis (summary)
• The week 4 discussion highlight that for stakeholder categories are to be
considered for discussing the strategy programs associating the
stakeholders of Facebook.
• The first category is that of Swing stakeholders.
• This category of stakeholders has high Cooperative potential as well as
height competitive threat.
• The next category of stakeholders is defensive stakeholders who have
low Cooperative potential as well as high competitive threat (Ruehl and
Ingenhoff 2015).
• The last two categories are that of offensive stakeholders having high
Cooperative potential along with low competitive threat and whole
stakeholders who have low Cooperative potential along with low
competitive threat.

Stakeholder Analysis (summary)
• The second group of stakeholders is
comprised of the advertisers. It is
evident that Facebook ads are the
primary source of income for Facebook
Incorporation.
• The third stakeholder group of Facebook
is their employees and they rendered
value to the business by means of their
contribution to the operations in social
media.
• The last major group of stakeholders of
Facebook is comprised by the
government and other community
groups (Abitbol, Meeks and Cummins
2019).

Swing Stakeholder: strategic options
• Stakeholder management programs for all the four
categories of stakeholders are needed to be
undertaken by Facebook.
• As highlighted in the week for module, change the
rules strategies are implementable for dealing with
the Swing stakeholder category.
• This category is larger represented by the advertisers
of Facebook.
• As suggested in the module for, some generic
Strategies for managing Sewing stakeholders are
development of formal rule changes involving the
government, changing the discussion forum for
changing the nature of decisions made in in terms of
dealing with the stakeholder group.
• In this context, one of of the specific areas regarding
government policy making as highlighted in module 4
can be highlighted here.

Swing Stakeholder:
recommendations• Facebook has been the only digital social media platform that
has been successful in generating about 19 % revenue
growth in the last 6 years by means of digital advertising.
• Facebook and Google has captured the entire 32.7 billion US
dollars growth scope in digital advertisement spending in the
initial half of 2018.
• However, in contrast the advertisement shares of all other
major social media platforms fill down by 3% (Martin 2016).
• Analysing the reason behind the success of Facebook venture
with the advertisers, it can be highlighted that the
intermittent relationship that Facebook shares with the
advertisers is the primary aspect ofthe stakeholder
management strategy of Facebook for the advertisers' group.

Defensive Stakeholder: strategic
options
• There are three main Strategies for managing the
defensive stakeholders.
• In the first place, Facebook has reinstated as well as
reinforced some change in perception regarding the
organisation to the users who form the stakeholder
category.
• There also maintaining their existing programs by
developing new opportunities for users to interact with
each other through Facebook and they are empowering
the users more and more thereby allowing them to drive
the transaction processes (Alonso-Cañadas et al. 2019).

Defensive Stakeholder:
recommendations
• The social network that
Facebook uses has been
utilised by various kinds of
users, for personal,
professional as well as
commercial basis. Currently
Facebook has spread their
utility and because of which
the importance of Facebook
as a tool for connectivity
and personal
communication has
reduced to some extent.