Stakeholder Strategy Development and Implementation

This presentation discusses the development and implementation of stakeholder strategies for Facebook. It explores different stakeholder categories and their strategic options. Recommendations are provided for each stakeholder group. The presentation also includes an analysis of Facebook's business portfolio using BCG, GE-McKinsey, and Synergy matrices.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• In the first part of this assessment, strategic
development policies for individual stakeholder
groups of Facebook will be considered.
• Based on the week for discussions, generic strategy
programs for individual stakeholder categories
pertaining to the respective stakeholder groups
will be conducted.
• On the basis of the strategy programs indicated in
this section, strategy program will be undertaken
for individual identified stakeholder groups which
will be consistent with regenerate programs
identified in the previous section. The last section
of this part will be analysing different elements of
strategic implementation regarding the
recommended strategies in the previous sections.

Stakeholder Analysis (summary)
• The week 4 discussion highlight that for stakeholder categories are to be considered
for discussing the strategy programs associating the stakeholders of Facebook.
• The first category is that of Swing stakeholders.
• This category of stakeholders has high Cooperative potential as well as height
competitive threat.
• The next category of stakeholders is defensive stakeholders who have low
Cooperative potential as well as high competitive threat (Ruehl and Ingenhoff 2015).
• The last two categories are that of offensive stakeholders having high Cooperative
potential along with low competitive threat and whole stakeholders who have low
Cooperative potential along with low competitive threat.

Stakeholder Analysis (summary)
• The second group of stakeholders is comprised
of the advertisers. It is evident that Facebook
ads are the primary source of income for
Facebook Incorporation.
• The third stakeholder group of Facebook is
their employees and they rendered value to
the business by means of their contribution to
the operations in social media.
• The last major group of stakeholders of
Facebook is comprised by the government and
other community groups (Abitbol, Meeks and
Cummins 2019).

Swing Stakeholder: strategic options
• Stakeholder management programs for all the four categories
of stakeholders are needed to be undertaken by Facebook.
• As highlighted in the week for module, change the rules
strategies are implementable for dealing with the Swing
stakeholder category.
• This category is larger represented by the advertisers of
Facebook.
• As suggested in the module for, some generic Strategies for
managing Sewing stakeholders are development of formal
rule changes involving the government, changing the
discussion forum for changing the nature of decisions made
in in terms of dealing with the stakeholder group.
• In this context, one of of the specific areas regarding
government policy making as highlighted in module 4 can be
highlighted here.

Swing Stakeholder:
recommendations
• Facebook has been the only digital social media platform that has been
successful in generating about 19 % revenue growth in the last 6 years by
means of digital advertising.
• Facebook and Google has captured the entire 32.7 billion US dollars
growth scope in digital advertisement spending in the initial half of 2018.
• However, in contrast the advertisement shares of all other major social
media platforms fill down by 3% (Martin 2016).
• Analysing the reason behind the success of Facebook venture with the
advertisers, it can be highlighted that the intermittent relationship that
Facebook shares with the advertisers is the primary aspect ofthe
stakeholder management strategy of Facebook for the advertisers' group.

Defensive Stakeholder: strategic
options
• There are three main Strategies for managing the defensive
stakeholders.
• In the first place, Facebook has reinstated as well as reinforced some
change in perception regarding the organisation to the users who
form the stakeholder category.
• There also maintaining their existing programs by developing new
opportunities for users to interact with each other through Facebook
and they are empowering the users more and more thereby allowing
them to drive the transaction processes (Alonso-Cañadas et al. 2019).

Defensive Stakeholder:
recommendations
• The social network that
Facebook uses has been
utilised by various kinds of
users, for personal, professional
as well as commercial basis.
Currently Facebook has spread
their utility and because of
which the importance of
Facebook as a tool for
connectivity and personal
communication has reduced to
some extent.

Offensive Stakeholder: strategic options
• There are three different
Strategies for managing the
offensive stakeholders.
Employees are the offensive
stakeholders of Facebook. The
first strategy is to change the
current perception of this
stakeholder category
regarding the organisation.

Offensive Stakeholder:
recommendations
• Employees engagement Strategy of Facebook is much popular and
many small organisation try to follow the Facebook model of
employment.

Hold Stakeholder: strategic options
• The module also reflects three important Strategies for managing the
hold stakeholders (Martin 2017).
• Different strategies to monitor their existing programs in order to
analyse their advantage or disadvantage in context of operations of
Facebook.
• The others stages include actions for guarding the organisation
against changes during the transaction policies.

Hold Stakeholder: recommendations
• There is very less adverse relationship between Government forces
and Facebook. Although researchers are of the opinion that
government forces are not likely to reduce the campaign impacts of
Facebook.
• However, many of the national governments are claiming that
Facebook should take corrective measures so that the terrorist groups
are not able to utilise internet as a recruitment as well as propaganda
arm.
• On 15 March the Christchurch shootings were live streamed on
Facebook.

Strategy implementation

Swing stakeholder; strategy
implementation
• Facebook should select one strategy that will be profitable for the
organisation as well as most beneficial for the advertisers also.
• Considering the recent outcomes of the various advertising strategies
that has been implemented from the end of the advertiser's as well as
invited by Facebook, it can be highlighted that Facebook should focus
more on the paper strategy for enhancing their revenue as well as the
site visit of the consumers also.
• On a pay per click basis Facebook earns every time someone click on
their advertisements. Facebook should promote the idea of the paper
strategy.

Offensive stakeholder; strategy
implementation
• Facebook has some of the employee engagement strategies.
• The work satisfaction rate ofFacebook employees were highest at a point of time.
• However now all major organisations imitating the unique compensation policies
Facebook like 20 weeks of paid leave to both parents on conceiving.
• However, in spite of all these benefits, anonymously many of the Facebook
workers have complaint that authoritative leadership policies have been
implemented in Facebook on many instances and the workplace culture is not
accepted by a lot section of employees (Maxwell and Carboni 2015).
• Employees do not have the Liberty at work and communication channels are
segregated. On meaning instances Facebook is accused of spreading
misinformation among the employees.

Defensive stakeholder; strategy
implementation
• Facebook utilise strategies that can change the perception of users
towards the brand. In the first place it can be highlighted that
Facebook should develop a strategy for providing virtual rewards to
users (De Bakker, Rasche and Ponte 2019).
• The people who use almost all the services that Facebook provide for
personal communication and interaction can be reverted with virtual
reward points which can be later encashed for purchasing items from
E-Commerce websites.

Hold stakeholder; strategy
implementation
• Facebook should have a transfer and national policy for individual
countries. This should have a country based database which should be
accessible by governments and other specified community groups if
some activity is detected which has relation to communication over
Facebook.

Conclusion
there are four major stakeholder categories associated with the
operations of Facebook around the world. The first category in this
context is comprised with the users are members of Facebook. These
are people who actually use the social media service of Facebook and
counts in billions of active users. This group of stakeholders Falls into
the second stakeholder category which is the defensive category of
stakeholders. Users have low Cooperative potential. The fact that
makes their Cooperative potential lower is the fact that along with
Facebook several other social media and other Global online platforms
have become popular nowadays.

Portfolio Analysis
D&H Food Group

Introduction
D&H Business Portfolio
• The organisation commenced their business 50 years back
• They are currently registered as delicious and healthy Food (D&H
Foods).
• This holding company operates in the market with 5 subsidiaries
• The company belongs to the Food and beverage Industry.

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry
attractivenessHigh
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Stars Growth Givers
Pure Juice
Cash Cows Growth/
Selective Fits
Funville
Dogs Harvest Takers/
Parasites
Burgers R Us Cash Cows Selective Altruists
Home Fresh
Question Mark Harvest/
Selective Misfits

Munchy Biscuits
• Analysis
It is the most successful of the business units. The market share is
stable and business is well diversified.
• Recommendations
The company should try to develop a premium range in the biscuits
category and also start exploring the export market.

Pure Juice
• Analysis
Pure Juice has huge prospect in the foreign market.
• Recommendations
• Now the company needs to diversify their business on the point of
sales in the local market like reduced price, different product
categories that emphasize more on taste and so on.

Funville
• Analysis
Funville has consumed significant amount of resources and day by
day it is losing out market share.
• Recommendations
• It is better to sell off this business unit along with merging the
chocolate biscuits product with the Munchy Biscuits.

Burgers R Us
• Analysis
This unit has the prospects of being a global brand.
• Recommendations
• With more efficient branding and significant advertisements like
celebrity endorsements, it is necessary to project the product
categories of this brand to the foreign market also.

Home Fresh
• Analysis
• Although the market is small, every
• indicator points to significant growth over the next ten years. Several large food
• companies have offered to purchase Home Fresh from D&H. Some of the
• shareholders are in favour of selling when the company is doing well.
• Recommendations
• It depends on the business diversification strength of the business. The company
should wait for another 3 FYs. If the aggregate sales is not able to show at least
20 to 30% hike in business, then they can consider to sell off this unit.

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