incase of any deviation from the proposed plan. This is to say that the project needs to have a
description or the statement of work, what needs to be done, how do we achieve the shared
objective, what will be the key milestone, how do we measure the success through the use of
metrics, the other part of the plan would be the work breakdown structure which is a
cascading arrangement for the project specific task that also includes budget allocation and
managing the resorces. So the planning phase would include all those activities required to
complete the task. The third part of the project plan is work package. Work package is the
assignment of the specific task and responsibilities. Collection of work packages are used to
create the various level of the work break down structure. Together they make the
deliverables that must be submitted by each team (Monnappa, 2019). As in the case of ABC
lifestyle the benefit of the project would be in the form of its expected contribution to the 5%
growth in overall revenue generated by ABC corportaion from sponsorship and the
challenges could be in the form of conflict, legal issues and technological challenge.
Stakeholder analysis:
All those who has the vested interest in the accomplishment of the project can be said to be
the stakeholder. These stakeholders can be internal or external and as a project manager my
job is to identify the stakeholder so that we include them to have an active engagement
throughout the process of project or program execution. It is an important aspect for the
success of project to assess and analyse different stakeholder and citing the case of ABC
lifestyle the internal stakeholder would comprise of project manager of different team,
director of the different functional department, senior management, internal customer and the
team associated with the project itself whereas the external stakeholder would have viewer,
sponsorer, content supplier, content creator, copyright official and so on who is directly
associated with the impact of content. Currently the project is in the initial phase and this
would require more engagement with the stakeholders. This balancing of stakeholders can be

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Stakeholders and Their Impact on the Project

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