Development of a Company: Internal and External Factors

The assignment highlights the importance of considering various factors when making a business strategy. In today's competitive market, companies like British Airways must analyze their business environment before expanding into new markets. The key factors to consider include market structure and technological change, competition policy in the European Union, transportation costs and international trade, stakeholder orientation, and revenue management. The assignment also references various books, journals, and online sources that provide insights on these factors.