Stakeholders Strategy Development and Implementation

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• The different organizations have a large number of stakeholders.
• This makes it very crucial for the business to ensure that they are being to
look out for the different stakeholders present (Eskerod and Larsen 2018).
• The organization which has been adopted for the purpose of the analysis can
be taken to be Facebook.
• Hence, this presentation is focused on understanding the manner in which
Facebook is required to manage the different stakeholders in the firm.

Stakeholder Analysis (summary)
• As the organization has a large number of stakeholders, the previous
assessment identified the manner in which some of these stakeholders hold
adequate importance in the firm (Cuppen 2016).
• The different stakeholders which were analysed can be understood to be as
follows:
Users Advertiser
s
Sharehold
ers Employees Governme
nt
Communiti
es

Stakeholder Analysis (summary)
• However, after the analysis which was undertaken, it was understood that,
the four most important stakeholders identified for the firm can be taken to be
as follows:
Facebook
Users
Advertise
rs
Employee
s
Governm
ent

The Stakeholder Priority Grid

Swing Stakeholder: strategic options
• The stakeholder who has been selected for the purpose of the Swing
Stakeholder can be taken to be the Facebook users
• The different options present for the analysis can be understood to be the :
• Changing interface
• Changing privacy settings
• Improving features (Cuppen 2016)

Swing Stakeholder:
recommendations
• After examining the various strategic options which are available for the firm,
it can be understood that the strategy most suitable for the firm can be
discussed below.
• The enhancement of portal features.
• The enhancement of the Facebook website features has been chosen because,
the users are the main priority of the firm and their assistance will be very
beneficial for the organization.

Defensive Stakeholder: strategic
options
• The defensive stakeholders have been selected as the different advertisers.
• The various strategic options which are available for the different advertisers
can be taken to be as follows:
• Change pricing policies
• Improvise posting method
• Form new strategies