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Standardized Color In The Food Industry | Assignment
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Added on 2020-01-28
Standardized Color In The Food Industry | Assignment
Added on 2020-01-28
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4 Articles1
Article 1- Standardized colour in the food industry: The co-creation of the food colouringbusiness in the United States, 1870-1940From reviewing the article it has been found that in the late 19th century the food industryof US focuses on becoming the leading state in which the manufacturer tries to standardizedcolour in the food. With the implementation of different act that is Food, Drugs and CosmeticAct colouring become the key component within the food marketing strategies to attract thecustomers. From the article it was also reviewed that dye makers has also supported the foodbusiness in initiating the colouring business in food industry. With the help of this synthetic dyesare supply to the different food manufacturer so that they may add colour to the food. It isconsider as the new tool for constructing and shaping the food. Previously the food colouringdyes were extracted from the natural plants so that it may not affect the health of the customers.Along with this author has also sum up that in order to overcome the smell and texture factor thecolour plays significant role in the food industry (Hisano, 2016). In the 1906 US government hasframed the Federal Food and Drug Act that has assisted the management within food industry byregulating and endorsing various practices so that company may not over use the dyes within thefood substances. With the ending of 1938 it was assessed that food dyes were used mostly in thefood industry that has hike the public concern towards in-taking the food. Therefore, with theincreasing use of food dyes to add colour in the food has assisted the federal government toimpose the practices in the act that would manage the usage of dyes in the food industry. Article 2- The Twitter ElectionAnother article is related with Twitter Election as in the present technologicalenvironment it is consider as an effective tool in the presidential election 2016 within theAmerica. The country in every four year conduct the campaign for the presidential election thatresults in boosting the networking of social media sites. In the year 2016 the winner in the socialmedia networking is Twitter as it has power to determine and identify the candidate who will winthe election. In the presidential election of America Twitter has played that significant role as themajor candidate of President of the United State Donald Trump has around 11.3 millionfollowers on the Twitter. While, Hilary Hilton have 8.5 million Twitter followers. Along withthis it was also reviewed that Trump is more active on Twitter as compare to Hillary as he tweets33,100 while she tweets only 7,772 tweets thus, Trump lead on the social network sites that2
enhances his visibility on the social media sites. It has been also assessed that in thecontemporary environment social media marketing is consider as effective tool through whichcandidate for the presidential campaign cover more of the market and enhances their presenceamong within their followers. To succeed the election campaign 2016 candidate need to playstrong game on three fronts that is air war, ground war and social media war. Therefore, in thesefronts Trump has lead the competitive advantage on the Twitter through engaging in tweetingmore controversial tweets that are read by their customers. Through reviewing the article it has been also found that Trump is under-leveraging onthe networking sites that is twitter due to the regular tweeting controversial news that support hispersonality. With the help of Twitter Trump gains the information from their followers alongwith this researching the message that he uses in air and ground war. The article also states thatunlike Clinton Donald Trump reject social media sites for delivering the message to the targetedcustomers and audiences. Through reviewing the article it is also stated that Trump also hasadvantage in air war that is conducted through paid television. With the help of usingcontroversial speeches on the television set he draws more audiences and crowd towards him.Thus, through reviewing the article it was stated that young millennial often use thetechnological sites that help the Clinton and Trump to use the networking sites so that they mayinteract with them and increases the activities related with Public Relation that has directlysupported them in wining the election 2016. Along with this, the article also stated the raw collected data that show case that inAmerica who is more powerful celebrity in the networking sites. It reveals that leading singerBeyonce has 14.6 million of the followers on the Twitter while Trump has 11 million. On theother hand, as compared with the Facebook likes Beyonce have 64.6 while Trump has 10.5million. Article 3- Three critical mistakes digital businesses make with contentAnother article conclude the three critical mistakes that digital businesses make with thecontent. With the increasing digital transformation it has been stated that businesses nowengaging in using the digital tools and equipment that support them in enhancing their reach inthe marketplace. In order to successfully assess the three mistakes it focuses on reviewing thebook by Bharat Anand that is The Content Trap that mainly focuses on reviewing the digital3
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