This report covers the business plan for Star Clothing Company, a clothing start-up in the UK. It includes an overview of different types of businesses, the company's structure, macro and micro environment analysis, and impacts on the business. The report concludes with recommendations for the company's future growth.
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Title Page Introduction to Business Assessment 2 – Individual Report Start-up Business Type & Business Name Student Name Student ID number Your Lecturer’s Name Your Cohort /Batch number (class code) 1|P a g e
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Table of Contents Introduction...........................................................................................................................................3 Overview of the Report.....................................................................................................................3 Background of the Company.............................................................................................................3 Main Body (Business Plan).....................................................................................................................4 Different Types of Businesses............................................................................................................4 Your Business Structure....................................................................................................................4 Macro Environment...........................................................................................................................4 Micro Environment............................................................................................................................4 Impacts on your Business..................................................................................................................4 Conclusion.............................................................................................................................................5 Overall argument summary...............................................................................................................5 Recommendations.............................................................................................................................5 References List.......................................................................................................................................6 2|P a g e
Introduction Introduction Business refers to the organization or a enterprise engaged in any commercial, industrial and professional activities . Business can be for profit or non profit organization t, that is carrying business activitiesfor the betterment of the society(Sheth, 2020). Business can be small as sole proprietorship to large as corporations. This report is going to cover about the type of the firms which have been seen in the market and with it's various business structure. Overview of the Report This report also cover the analysis of the internal and external factor which has a impact on the different functions of the business with the help ofPESTLE and Porter five force respectively. Which will help the firm in planning, decision makingand control of resources of the firm. This report also covers the impact of external and internal factors on the business. Background of the Company Star clothing is dealing in clothing business , targeting customer of all age group and all income groups, so that a family can have complete shopping experience under one roof whenever they wish tobuy clothes .The company is facing computation frombig brands like Marks and Spencer ,hush and All Saints. which are big retailers in UK market. Mission is to provide best quality trendy and comfortable clothes to the family of UK at reasonable price. It provides various offers such as referral ,discount ,loyalty coupon to increase sales of the company(Mura and Ključnikov, 2018). It is a partnership business which have four partners and all are experienced in their role . 3|P a g e
Main Body (Business Plan) Different Types of Businesses Every business organization follow some kind of bureaucracyorhierarchy,whererole and responsibility of an individual is defined . some of the most common structure are as follows: Sole proprietorship: is the businesses structure in which there is no separation between the business and owner in other words tax and liabilities of the business is responsibility of the owner(Cicek, Kelleci and Vandekerkhof, 2021). Partnership: when two or more people comes together for thepurpose of carrying any business, carried by all or any one of them acting for all is called partnership business, they share profits and losses according to the ratio agreed by all, and profits and loss of which is taxable and recorded individually in each partner tax return. Corporations: Is a type of businessin which a group of people called share holders act together as a single entity. The owner ofcorporation are share holders who share consideration for the corporation's stock. Limited liability company: It has a taxation benefits like partnership firm and enjoys limited liability benefits like a corporation company. Your Business Structure The star clothing company is having four partnerswhich helps the company in rising more funds atlessriskand effective decision making without diluting the ownership of company. The decision are taken by the four partners only which helps in maintaining privacy in the firm. All the partners having knowledge and experience ofdifferent business function which helpsthe firm in improving it's productivity. The trust and understanding between the four partners helps the company in gaining popularity and marketin such a short period of time(Flegg and et. al., 2018). Macro Environment (Application of PESTLE and other business models) PESTLE analysis is a tool used by the business owners to analyse and keep check on the macro environment or external environment factors that can have impact on an organization. Political factors: are the factors which can directly influence the business of star clothing company, for instance increase in the tax and tariffs can increase the price of raw material which will results in decrease in the margin of the company or trade restriction imposed by the government can acts as loss of revenue for the brand. Economic Factors: like economic growth rate ,exchange rate ,inflation and interest rate can influence the decision and working of the organisation. For example star clothing decided to repay its debt on a priority because of the increase in interest of the load(Jiang and et. al., 2020). 4|P a g e
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Social Factors: are related to the social , cultural and demographic trends of the society like due to the lock down and work from home culture demand of formal wears decrease and star clothing launched a work from home kit which includes one Cotton t shirt and one lower which was highly in demand. Technological factors: Star clothing company focuses on technological advancement and automation of its work. The company understands that the only way of having comparative advantage is to stay updated in technology. Environmental Factor: Business need plan how to adapt environment factors because weather is extremely unpredictable. Sometimes due to the change in environment delivery gets delayed which harms the image of the company(Chaouk, Pagliari and Moxon, 2020). Legal Factors: Is any legalforce that states what business can do or cannot do , it is obligation which are to be full filled by every business entity like all the partners ofStar clothing companyhave to sigh partnership deed before commencing the business. Micro Environment (Application of Porter’s Five Forces and other business models) Bargaining power of suppliers: Power of this force is high because the suppliers of the company isvery limited and substituting them is a costly affair. The lesser the suppliers the more power they have. The company is in batter position when there are many suppliers of the same commodity(Kulkarni and et. al., 2021). Bargaining power of buyers: The power of this force is high because the internet have empower the customer by providing theminformation andthe clothing industry customers have many brands choice to choose from, the customer have significant power to put pressure on the company(Mahat, 2019). Threats of new entry: The power of this force is low because it needs huge capital to invest for entering into the clothing industry , so it is not a challenge for star clothing to maintain its position in the market and take fair advantage of it. Threat of substitutes: The power of this force is quite high because some times the competitors of the brand like Marks and Spencer ,hush and All Saints are also offering seasonal discounts and offers which can leads to loss of revenue for the company. Competition of existing competitors in the industry : The number and strength of the competitors of star clothing company is big ,but the river companies does not practice aggressive piece cutting or running high paid advertisement campaigns because of which the force of this factor is moderate(Peltanova Raudenska and Masarik, 2019). 5|P a g e
Impacts on your Business The is very important for the star clothing company to keep check on internal and external factors for planning, organising and controlling their resources so that they can utilize it in a efficient manner. UK is having a good political stability which enables the company to make long team policies. Economy is facing high inflation because of which the prices of raw material is increasing which leads to decrease in revenue of the company(Thomas and et. al., 2021). The brand is able to cope up with social factor which helps it in understanding consumer behaviour and develop their products accordingly. Organization is far ahead in use of technology and automation because of the young leadership, environment friendly policies are followed in star clothing they understand their duty towards the environment and society, The firm is registered as a partnership firm and follow the partnership deeds. It has been seen the force of the power of new entry is low because for entering into clothing industry a huge amount of investment is required. The number and strength of the competitors of star clothing company is big, but the rival companies do not practice aggressive piece cutting or running high paid advertisement campaigns because of which the force of this factor is moderate. In the clothing industry the threat of substitutes is likely to be high because a frictional change in the price of the product can result in loss of revenue the competitors of the brand like Marks and Spencer ,hush and All Saints are also offering seasonal discounts and offers. Bargaining power of the suppliers is high because the number of the suppliers is less and substituting them can be a costly affair. Bargaining power of the buyer is high in this industry because the internet have empower the customer by providing them information about various brand and their products and the clothing industry customers have many brands choice to choose from, the customer have significant power to put pressure on the company. 6|P a g e
Conclusion Overall argument summary From the above report it has been concluded that star clothing company is a partnership firm , who is practising good control over their resources by taking good care of internal and external environment. In the above report proper analysis of the internal factors is done by using PORTERS five force and for evaluating external factorsPESTLE is used. The company has sound market position and the management is effective and efficient because of which the company has able ton grow its revenue and is expending continuously. Recommendations When star clothingcompany have develops goodimage in the market of UK by whichthey were able to expand their business in the market like China, America, South Africa and many more. By doing this not only the sales of the company has been increased but also the profit of the also been increased. In the initial stage if company wants to expand their business in all over the globe they can use the online platform becausethis is cheapest source. With the help of this cost of the products can be minimized. The company should focus on its online presence liketheir website landing page ,social media and paid campaigns which will help then in increasing their brand image and will able to reach more potential customer at less cost. 7|P a g e
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References List Sheth, J., 2020. Business of business is more than business: Managing during the Covid crisis.Industrial Marketing Management,88, pp.261-264. Mura, L. and Ključnikov, A., 2018. Small businesses in rural tourism and agro tourism: Study from Slovakia.Economics & Sociology,11(3), pp.286-300. Cicek, A., Kelleci, R. and Vandekerkhof, P., 2021. Determinants of family meetings in private family businesses.Journal of Family Business Management. Flegg, E.F and et. al., 2018. UK port preparedness for climate change: The benefits of appropriate adaptation. InCoasts, Marine Structures and Breakwaters 2017: Realising the Potential(pp. 297-300). ICE Publishing. Chaouk, M., Pagliari, R. and Moxon, R., 2020. The impact of national macro-environment exogenous variables on airport efficiency.Journal of Air Transport Management,82, p.101740. Kulkarni, A. and et .al.m, 2021. What determines vegetation on rock outcrops of the Western Ghats: the macro-environment or lithotype?.Folia Geobotanica,56(2), pp.149-165. Thomas, P and et. al., 2021. A PESTLE analysis of solar home systems in refugee camps in Rwanda.Renewable and Sustainable Energy Reviews,143, p.110872. Mahat, M., 2019. The competitive forces that shape Australian medical education: An industry analysis using Porter’s five forces framework.International Journal of Educational Management. Jiang, X., and et. al., 2020. The role of microenvironment in tumor angiogenesis.Journal of Experimental & Clinical Cancer Research,39(1), pp.1-19. Peltanova, B., Raudenska, M. and Masarik, M., 2019. Effect of tumor microenvironment on pathogenesis of the head and neck squamous cell carcinoma: a systematic review.Molecular cancer,18(1), pp.1-24. 8|P a g e