SWOT and PESTLE Analysis for Starbucks

Starbucks

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
1. SWOT and PESTLE analysis for Starbucks............................................................................1
2. Popularity of CSR has influenced the business.......................................................................3
3. Different types of leadership style and use of suitable leadership style for Starbucks............4
4. Importance of organisation culture .........................................................................................5
5. Reflection ................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERNECE...................................................................................................................................7

INTRODUCTION
In business environment number of people are working in different organisation that are
performing various jobs and operating the business effectively. In current period, all the world is
facing pandemic (Covid- 19) that is serious issues and become a challenging point for
organisation to manage their sales accurately because people have closed to buy products and
shopping (Bartikand et.al., 2020). This report is based on Starbucks Corporation that is American
multinational chain of coffee houses and roaster reserves. This organisation was founded in
March 1971, by Jerry Baldwin. This is larger organisation that operates over 30,000 locations
worldwide in more than 70 countries. This report helps to increase the business performance by
operating and managing the task but due to Covid-19 its operation get hamper and reduced the
productivity. This report covers SWOT and PESTLE analysis, how popularity of CSR
influenced the business, different leadership style and application of suitable and importance of
organisation culture on the process of Starbucks. The second part of report covers reflection on
personal experience.
Main Body
1. SWOT and PESTLE analysis for Starbucks
In business environment many organisation are established where it is important to have
focus on activities and task that needs to be complete. Starbucks is a multinational coffee house
that is selling different flavour and taste of coffee which influence customers. This is a big brand
that purchases and roasts high quality whole bean coffees and sells them along with rich brewed
coffees. As happing of pandemic al most all businesses affected negatively that are shown by
using PESTLE analysis:
PESTLE analysis: This is a framework which uses by organisation to analyse the
situation of business and make the strategies accordingly. If environment is properly analysed
then it will be easier to establish and operate the business in changing environment and manage
performance. The PESTLE analysis for Starbucks are as defined:
Political: This factor is related to government where organisation needs to follow all new
regulation that are made by government such as tax rates, fiscal, change in trade and etc. In 2019,
when new virus (Corona) begun to emerge in China, UK and any other countries Starbucks made
decision to close most of its stores for helping the stop the spread this virus. Government has
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