Starbucks: An In-Depth Analysis

STARBUCKS
-AN IN DEPTH ANALYSIS
Timothy Rotich

Introduction
 The strategic plan is considered to be a recognised
description of the strategies of the organizations,
decision making related to the strategies along with
the allocation of the resources for the effective
implementation of the strategies of the organizations
(Bouhali et al., 2015).
 The increasing competition in the modern business
world is significant in forcing the business
organizations towards the application of strong focus
on documenting the strategies that are much needed
in the development of the organization
(Macchiavello & Morjaria, 2017).

ORGANIZATION SUMMARY
 Starbucks has emerged as one of the market leader of the
coffee shop industry and is capable of continuing their growth
due the creation of the significantly effective strategic plan.
 The organization was established in the month of march of
1971 in Washington (Starbucks.Com, 2019).
 The company was founded by Gordon Bowker, Jerry Baldwin
and Zev Siegl and the current headquarter of the organization
is situated in Utah avenue of Washington (Starbucks.Com,
2019).

ORGANIZATION
SUMMARY
 The organization is currently managed by the Myron E. Ullman, the chairman of the
organization, Mellody Hobson, the vice chairman of the organization along with
Kevin Johnson, the president and chief executive officer of the organization
(Starbucks.Com, 2019).
 The number of employees operating across 6500 number of outlets of the mentioned
organization in the year 2017, is observed to be 238000 (Starbucks.Com, 2019).
 The excellent leadership and the improved skills and the competencies of the
employees are significant in the profitable business of the organization and are prime
reason responsible for the generation of a revenue of 22.387 billion US dollars and
an operating income of 4.135 billion US dollars (Starbucks.Com, 2019).