Starbucks Brand Expansion in Kenya: Market Trends, Analysis, and Target Market
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In this ppt slide we will discuss about starbucks brand expansion in kenya market and below are the summaries point:-
Starbucks was founded in 1971 and has experienced significant growth, reaching $22.39 billion in annual revenue in 2017.
Kenya's political situation is unstable due to corruption and domestic tensions, but the country is moving towards a more stable economy.
Kenya's diverse culture and technological advancements present opportunities for Starbucks to expand its business and adopt digital marketing strategies.