Starbucks is launching Bubble Tea and needs a new promotional campaign to increase sales, brand value, and expand in the market. The target market includes teenagers, students, professionals, and coffee and tea lovers. The Bubble Tea has a unique taste and can be marketed with keywords like 'youngster's choice' and 'Taste of Taiwan'. The promotional campaign includes advertising, public relations, and sales promotion, with a budget of $120,000. The effectiveness of the campaign will be measured by turnouts and ROI.