Starbucks Business Report

Starbucks Business Report

Table of Contents
PART 1............................................................................................................................................1
INTRODUCTION......................................................................................................................1
The External Environment .........................................................................................................2
The Internal Environment...........................................................................................................6
Recommendation .......................................................................................................................9
PART 2 .........................................................................................................................................10
Starbucks's internal and external stakeholders .........................................................................10
Priority stakeholder's Group – Employees................................................................................10
Power and interest of Employees stakeholder group................................................................11
CONCLUSION .............................................................................................................................12
REFERENCE.................................................................................................................................14

PART 1
INTRODUCTION
Business report are basically a type of assignment that are produced to have a proper
analysis of various situations and apply a range of theories with the aim of developing and
identifying areas of improvements so that effective suggestions and recommendations can be
made (Mayer, 2018). The assignment is based on the business report of Starbucks and provide an
information about the external and internal environment of Starbucks together with knowledge
about its competitors.
Starbucks is a well known American coffee company and chain of coffee house which
was founded in Seattle, Washington, U.S. In 1971 (Starbucks case study, 2019). The Starbucks is
considered as one of the main representative of “Second wave coffee” that popularized the
artisanal coffee especially the dark roasted coffee across the world. The main products offered by
Starbucks corporation includes hot and cold drinks, microgroove instant coffee known as VIA,
whole-bean coffee, cafe latte, espresso, full and loose leaf teas which also includes the Teavana
tea products. Beside this, evolution of fresh juices, Frappuccino beverages, La Boulange pastries
and other snacks including items like chips and crackers are also made by Starbucks. Apart from
this, over time many stores of Starbucks on the basis of their locality and specific zone some pre
packaged food items, drink-ware like mugs and tumblers, hot and cold sandwiches are also sold
by them. Further, Strbucks-brnad coffee, bottled clod coffee and ice-cream is also like by its
customers and are available and sold by various grocery stores.
In starting phase of its business Starbucks is having a slow growth policy and focusing to
dominate its setting sights in US before entering markets in abroad. But, the a well combination
and balance of high quality products services along with well managed branding policy and a
reputation of being socially responsible organisation attracts a large number of investors and
customers (Gupta, Nagpal and Malik, 2018). As a result by the early 2019, the Starbucks
company is operating through more than 30000 locations around the world. The first location of
Starbucks outside North America opened in Tokyo, Japan in 1966 and has entered markets of
UK in 1998. beside this, Starbucks is having its operations in more than 75 countries of world
which includes US, China, Canada, Japan, South Korea, United kingdom, Mexico, Turkey,
Taiwan, Indonesia and many more.
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