Starbucks employs various strategies to enhance its operations and provide quality products and services to customers worldwide. The company segments its market by country, tailoring its offerings to local tastes and preferences. It targets specific markets where it has a competitive advantage and positions its brand as unique. Starbucks also focuses on risk management to minimize potential threats. In terms of business strategy, the company prioritizes customer-centered approach, emphasizing product quality and customer loyalty. The marketing strategy involves developing market share by expanding into new markets and enhancing product quality. Overall, Starbucks' strategies have enabled it to become a successful global brand.