Competitive Analysis of Starbucks

Competitive analysis of
Starbucks

Introduction
The coffee based industry of
USA has been operating in a
profitable manner for the last
few years. The industry has also
shown huge levels of growth in
the revenues and profitability.
Starbucks is a major
organization which operates in
the coffee industry of USA
(Team, 2018).

About the company
Starbucks Corporation is a
coffeehouse chain which has
its origin in the US. The
company operates more than
28,000 stores all over the
world. The concept of
“second wave coffee” has
been introduced by the
organization in coffee
industry of the country
(Starbucks.com., 2018).

Analysis of the specific industry
The structure of the coffee
industry is able to facilitate the
operations of the organizations.
The industry has grown in a huge
manner in last five years, Many
threats are also present towards
the operations of organizations
which are present in the industry.
The prices of products are affected
by the worldwide price of coffee
(Team, 2018).