Analysis of Starbucks' Use of Digital Technologies
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Added on  2023/06/14
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This report analyses the use of digital technologies by Starbucks, the largest coffee house chain in the world. The report uses both qualitative and quantitative methods to evaluate the company's performance on social media platforms and provides recommendations for innovation and growth.
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Qualitative and quantitative analysis of information.................................................................3 Recommendations.......................................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES:...............................................................................................................................8 Books and Journals.....................................................................................................................8 Online..........................................................................................................................................8
INTRODUCTION This report aims to analyse the data of the company so that improvements and growth can be examined. The use of digital technology is enhancing day by day. The use of both qualitative and quantitative tools is done to evaluate the performance. This report is based on Starbucks. It is an American multinational chain of coffeehouses and roastery reserves. The headquarters of company are in Seattle, Washington (Starbucks, 2022). They are using digital tools to enhance their performance, so the evaluation of services provided is done in the report. In the end, some recommendations for the innovation and growth of the company are mentioned. MAIN BODY Starbucks is a multinational organisation. It is the largest coffee house chain in the world. The company works on providing quality services to the customers and have operations in around 83 countries. They are able to understand that digital technology plays a vital role in success of the company. Qualitative and quantitative analysis of information Quantitative method:The analysis of numerical data is known as quantitative method. It is seen that the use graphs, pie chart is done to evaluate and analyse the information. It is examined that Starbucks has effective performance on social media platforms (Chuang, 2019). The company is using all the platforms in effective manner to reach customers.
This is data from Facebook of Starbucks. The company is able to reach more customers. They videos and posts of the company are attracting the customers towards the company. It helps the company to attract more and customers towards the organisation. It is seen that, there are various coffee brands that work on engaging the customers. Starbucks is able to gain advantage over all the competitors by using strong strategies. The Illustration2:https://www.socialinsider.io/blog/facebook-engagement-rate-of- coffee-brands-from-us/
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company is able to convert the customers towards the brand. It is necessary for the company to use best tools and techniques that will help them to attract more customers (Bryukhovetskaya and et.al., 2020). Starbucks has good following on the social media platforms. It is necessary to note that, they gave over 36 million followers on Facebook, 11 million on Twitter and 12 million on Instagram. The company is able to convert the customers. It is important to analyse the charts and diagrams in effective manner to know about the real functioning of the company. Qualitative method:This is the method of analysing the theory. There is no use of numbers and the performance of the company is evaluated. In relation to, Starbucks the company always focuses on their customers and work to enhance the performance of the company (Oliveira, 2020). By satisfying the needs and wants of the customers they are able to enhance their experience. The company is able to know about the requirement of the customers by taking their feedback seriously. By solving the queries of the customers a company is able to attain success. The company is able to achieve high performance due to the selection of location. The company sets their outlet at busy areas and that helps the company to attract more and more people. At the same time, the quality services offered by the company make their operations successful (Alwaleed and et.al., 2019). The company works effectively on digital platforms. They use updated ways of marketing such as social media marketing, SEO, e-mail marketing that makes them successful. The company uses effective strategies that are useful for them. They keep track on the policies used by competitors and work on providing better. It helps the company to beat the competitors and gain advantage over them. The use of digitalisation is beneficial for the company and its success. Service provision:There are variety of service being provided by Starbucks. The company provide quality products and have operations in various parts of world. The company uses digital platforms and maintains good security. There is use of social media and the same benefits the company is attracting more customer's. The strong passwords and use of encryption helps the company to keep the data safe and secure. Starbucks also uses AI to take effective decisions (Subramaniam,2020). There is need of working according to the security provisions so that company is able to save themselves against crimes. It is necessary to follow all the policies and attain an advantageous performance. The strict policies of the company are
sometimes problematic for theemployees. There is need to assure that the information of the company is use in effective manner and it leads to success of the enterprise. Recommendations Starbucks must keep technology at priority. It will help the business organisation to know about the details of the customers. The use of artificial intelligence will help the company to know about the trend and use the same to serve the needs and wants of customers. The use of such strategies benefit the company's growth. The use of right social media strategy will help the company to reach more customers. The use of integrated digital marketing strategy is necessary for the success of company. They must also provide training to the employees so that they are able to use latest technology. Technical training is required by the employees and they are able to carry on their work in better manner. Training makes the employees confident and they perform better. The world is turning digital and the use of latest technology will make the organisation achieve objectives. All the complex decisions are taken with the help of machine learning and this makes the company successful.
CONCLUSION From the above report, it is analysed that digital technologies play an important role in success of the business. The use of latest technology helps the business to carry on the work effectively. The qualitative and quantitative methods are being used to evaluate the performance of the company. In the end, recommendation are mentioned that will make company more successful.
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REFERENCES: Books and Journals Alwaleed,Nandet.al.,2019.AcasestudyonStarbucks.JournaloftheCommunity Development in Asia (JCDA), 2(2). Bryukhovetskaya, S.V and et.al., 2020. Management of digital technology development in the national economy. In IOP Conference Series: Earth and Environmental Science (Vol. 421, No. 4, p. 042018). IOP Publishing. Chuang, H.J., 2019. Starbucks in the world. HOLISTICA–Journal of Business and Public Administration, 10(3), pp.99-110. Oliveira, S.I.S.D., 2020. Growth is not over for Starbucks, it is empowered by digital and geographic expansion (Doctoral dissertation). Subramaniam, T.V., 2020. Impact of social media on digital marketing: starbucks marketing strategy on Twitter. Case study, 2, pp.1-7. Online Starbucks, 2022. [Online] Available through: <https://www.starbucks.com/about-us/>