Analysis of Starbucks' Use of Digital Technologies

Digital Technologies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Qualitative and quantitative analysis of information .................................................................3
Recommendations.......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8
Online..........................................................................................................................................8

INTRODUCTION
This report aims to analyse the data of the company so that improvements and growth can
be examined. The use of digital technology is enhancing day by day. The use of both qualitative
and quantitative tools is done to evaluate the performance. This report is based on Starbucks. It is
an American multinational chain of coffeehouses and roastery reserves. The headquarters of
company are in Seattle, Washington (Starbucks, 2022). They are using digital tools to enhance
their performance, so the evaluation of services provided is done in the report. In the end, some
recommendations for the innovation and growth of the company are mentioned.
MAIN BODY
Starbucks is a multinational organisation. It is the largest coffee house chain in the world.
The company works on providing quality services to the customers and have operations in
around 83 countries. They are able to understand that digital technology plays a vital role in
success of the company.
Qualitative and quantitative analysis of information
Quantitative method: The analysis of numerical data is known as quantitative method.
It is seen that the use graphs, pie chart is done to evaluate and analyse the information. It is
examined that Starbucks has effective performance on social media platforms (Chuang, 2019).
The company is using all the platforms in effective manner to reach customers.