Accounting Financial Analysis Report

Running head: ACCOUNTING FINANCIAL ANALYSIS REPORT
Accounting financial analysis report
Name of the student
Name of the university
Student ID
Author note

1ACCOUNTING FINANCIAL ANALYSIS REPORT
Table of Contents
Starbucks Business and its segments.........................................................................................2
Starbucks recent financial Performance.....................................................................................2
Micro and macro environment...................................................................................................2
Porter five sources......................................................................................................................3
SWOT........................................................................................................................................4
Reference....................................................................................................................................5

2ACCOUNTING FINANCIAL ANALYSIS REPORT
Starbucks Business and its segments
Starbuck is the leader in roasting, retailing and marketing of the specialty coffee all
over the world. Operation of the company includes 7,300 coffee shops in US and near about
3000 in various other countries. Apart from coffee and coffee drinks it is also engaged in
shopping Tazo teas, espresso machines, pastries, coffee brewers and various other types of
food items. Initially, the company was based as the socio-economic segmentation that was
based on the consumer market. However, it further segmented its market through
demographically and geographically through selection of the store location (Starbucks Coffee
Company 2018).
Starbucks recent financial Performance
Though it cannot be said that the year 2017 was bad for the company, it started the
year with lower growth as it posted the slowest growth rates for sales since the period of great
recession. Since 2009 the company recorded weakest annual sales growth for same store and
the result of 2018 1st quarter too was not different. However, over the last 3 years from 2015
to 2017 net income of the company has been increased from USD 2.76 million to USD 2.88
million only.
Micro and macro environment
 Political issues – imposition of high tax rate by the government on the farmers from
whom the company purchases coffee will be required to pay high price for the coffee.
The company shall investigate the political issues carefully before planning expansion
to any particular country.