Starbucks: Expanding into the Indian Market through Joint Venture
VerifiedAI Summary
This report discusses Starbucks' decision to use a joint venture to expand into the Indian market. It evaluates the motives and benefits of joint ventures and explores Tata Starbucks' plans to enhance their e-commerce and omni-channel retail strategy in response to COVID-19. The report also covers the PEST analysis of the company and the opportunities and challenges in the Indian market.