THE STARBUCKS IN AUSTRALIA
Added on 2022-08-26
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Running Head: STARBUCKS IN AUSTRALIA
STARBUCKS IN AUSTRALIA
Name of the Student
Name of the University
Author Note
STARBUCKS IN AUSTRALIA
Name of the Student
Name of the University
Author Note
STARBUCKS IN AUSTRALIA1
Executive Summary:
Australian coffee-market has been proved the hardest one to penetrate and
achieve success by the coffee-empire like Starbucks. This reflected in the closing of
nearly 61 underperforming outlets of the company in the year 2008 which, in aggregate
contributed to the loss of amount $105 million, incurred by Starbucks. Experts consider
that, it is the cultural differences between the two country America as well as Australia
which has largely contributed in the adoption of faulty marketing strategy and
deficiency in the effectiveness of the product positioning strategies. Again some experts
consider, with the help of Hofstede’s cultural dimension theory the failure of Starbucks
in Australia can be defined. This is the reason this study has attepted to find out the
cultural constraints with the help of the Hofstede’s cultural dimension theory; which
create impediments in the path of expansion of the business of Starbucks in Australai.
The final section of this section has provided a couple of recommendation for Starbucks
to improvise its marketing as well as positioning strategies and continue.
Executive Summary:
Australian coffee-market has been proved the hardest one to penetrate and
achieve success by the coffee-empire like Starbucks. This reflected in the closing of
nearly 61 underperforming outlets of the company in the year 2008 which, in aggregate
contributed to the loss of amount $105 million, incurred by Starbucks. Experts consider
that, it is the cultural differences between the two country America as well as Australia
which has largely contributed in the adoption of faulty marketing strategy and
deficiency in the effectiveness of the product positioning strategies. Again some experts
consider, with the help of Hofstede’s cultural dimension theory the failure of Starbucks
in Australia can be defined. This is the reason this study has attepted to find out the
cultural constraints with the help of the Hofstede’s cultural dimension theory; which
create impediments in the path of expansion of the business of Starbucks in Australai.
The final section of this section has provided a couple of recommendation for Starbucks
to improvise its marketing as well as positioning strategies and continue.
STARBUCKS IN AUSTRALIA2
Table of Contents
Executive Summary:........................................................................................................................1
Introduction:....................................................................................................................................3
Key Management Challenge:..........................................................................................................4
Analysis:..........................................................................................................................................4
Conclusion and recommendation:...................................................................................................6
References:......................................................................................................................................8
Table of Contents
Executive Summary:........................................................................................................................1
Introduction:....................................................................................................................................3
Key Management Challenge:..........................................................................................................4
Analysis:..........................................................................................................................................4
Conclusion and recommendation:...................................................................................................6
References:......................................................................................................................................8
End of preview
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