Starbucks Strategic Management: Overview and Evaluation

This presentation covers overview of Starbucks and its corporate level strategy with evaluation. Further, it highlights business level and functional level strategies with their evaluations as well as recommendations for improvement.

STRATEGIC MANAGEMENT

Summary
 This presentation covers overview of Starbucks and its corporate level strategy
with evaluation. Further, it highlights business level and functional level strategies
with their evaluations as well as recommendations for improvement.

Overview of Starbucks
 Starbucks is the most popular brand
across the world which provides
finest and innovative food as well as
beverages items to the customers. It
is marketer, roaster and retailer of
unique coffee with operations in
around 80 country in the world

Corporate level strategy
Corporate level strategy is the plan of
management related with the expansion
and operations of company to reach the
height of success.
 Joint venture
 Product development

Business level strategy
Business level strategy is associated with
the operation plan of professionals
which outlines processes, policies and
objectives for working of employees to
provider high standard product to
increase the experience of customers
 Product differentiate
 Value based pricing strategy

Functional level strategy
 Functional level strategy is
formulated different for all the
department in an organisation in
order to achieve the goals of
corporate and business level strategy
effectively
 Total quality management
 Digital marketing

CONCLUSION
 As per above presented
information, it is concluded that to
make effective strategies for all the
level the manager use various model to
determine the impact of their current
policies. They can make changes after
evaluating their performance in order
to gain competitive advantage and
customer base

REFRENCES
 Trevisan, I., 2018. International strategic management. libreriauniversitaria. it
Edizioni.
 Wales, W. J., Covin, J. G. and Monsen, E., 2020. Entrepreneurial orientation: The
necessity of a multilevel conceptualization. Strategic Entrepreneurship
Journal. 14(4). pp.639-660.
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