Challenges and Recommendations for StarTel's Acquisition of MobBitz and Transition to E-Commerce

Running head: FLASHMOBZ
FlashMobz
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Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
Business Challenges of StarTel Acquisition of MobBitz and Transition to E-Commerce....3
Technical Challenges of StarTel Acquisition of MobBitz and Transition to E-Commerce. .4
Barriers to Implement the Functionality of E-Commerce within the Business Process........6
3. Recommendations..................................................................................................................8
4. Conclusion..............................................................................................................................9
5. Reflective Statement..............................................................................................................9
Reflective Statement..............................................................................................................9
Equivalent Contribution to the Online Technologies...........................................................10
6. References............................................................................................................................12

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1. Introduction
StarTel is a mobile accessories and phone retail centre that is primarily based in
Scotland. The business had started with a strong base of users and with a single shop. In the
upcoming years, the business of the shop had grew due to an expanding base of customers.
The mobile phone business, which was primarily initiated by Sharith has expanded from a
single shop to a wide chain of five outlets within Scotland.
The initial shops had been opened on a small space and the reach of the business was
limited to a certain extent. The owner of the shop had decided to expand the base of the
business in the year 2016. The new outlets that were owned by Sharith are collectively known
as ‘MobBitz’. It is being planned by the owner that the new outlets would be operated under
the StarTel brand. This form of the expansion within the business would be considered as a
significant form of expansion within the business. This might help in gaining a position
within the European Free Trade Area market.
In order to expand the business, it is widely needed to open a warehouse within the
North-East part of England. The expanding of the base of the business would be considered
as a great opportunity to integrate the functionality of B2C E-Commerce. The integration of
the functionality of the e-commerce would be helpful for customers for the purpose of
collection and return of the stocks with the help of courier services.
2. Discussion
There are two different forms of IT systems within the retail stores of StarTel and
MobBitz. It is necessary to integrate the two different processes of the business. This would
be made possible by integrating the functionality of B2C e-commerce (Laudon and Traver
2013). In order to improve the business of the retail store and save money, it is highly
important to find the best business software.

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The businesses should be able to overcome the various business and technological
challenges that might be faced during the integration of the functionality of e-commerce. The
distributed system is responsible for the integration of applications, databases and systems
within various business so as to improve the processes of business and ensuring that the
processes would run in a synchronized manner (Chiu et al. 2014).
In the B2C E-Commerce model, the business website is the place where the entire
transactions of the business would be conducted directly between a consumer and the
organization of the business (AlGhamdi, Nguyen and Jones 2013). In this kind of the
functionality of the business, a customer would visit a particular website, select a form of
catalogue and order from that catalogue. After an order from that catalogue has been selected,
an email would be sent to the concerned organization of the business. Hence after the orders
are confirmed from the catalogue, the goods are dispatched to the customer.
Business Challenges of StarTel Acquisition of MobBitz and Transition to E-Commerce
The migration to the e-commerce platform has become an inevitable part of the
business process. In order to evolve the strategy of e-business, it is extremely necessary to
understand and accept the basic need to evolve according to the strategy of e-business along
with the challenges that are brought along with them (Turban et al. 2017).
The primary and leading form of challenge that are faced by various business is the
problem of gaining priorities based on the references of finances. The continuous flow of
funds and capitals are the main backbone of any ongoing business. Huge funds have to be
generated in order to sustain the process of the business and to fulfil the commitments made
by the businesses. The management team within any business would find it extremely
important to design a plan for the investment within the business processes for the purpose of
managing the electronic form of transactions within the business processes. The involvement