Business Plan for 7 Spices Restaurant

This business plan discusses the proposed idea of 7 Spices restaurant, including the evaluation of the external environment, competition, and target market. It also explores the use of dish sanitizing technology to maintain hygiene standards.

Starting a business and
fundamental of marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of proposed business idea............................................................................................3
Evaluation of external environment.............................................................................................4
Discussion about competition and competitive advantage..........................................................5
Proposed target market................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is the written description that offer step by step guide in terms to carry out
the planning for new business and attract investors successfully. The purpose of this document is
to summarize the business operation which include detail planning and formulation of budget in
terms to attain the objective and map out detailed success (Al Waer, 2014). To better define the
report 7 spices restaurant has been selected which is the part of food and beverage industry and
offer exotic flavour of cuisines to the local residence of UK. This report cover topics like
overview of business idea and evaluation of external market through PEST analysis. Further,
make significant discussion about existence of competition and proposed target market.
MAIN BODY
Overview of proposed business idea
Business idea or concept is basically the suggestion on the basis of which efforts are
made to collaborate the efforts and work together in order to covert the idea into reality. This
helps to generate considerable amount of profit by bringing revolution within organisational
functioning. Most of the new and existing business entity incorporate out innovative business
idea in terms to flourish internal operations.
Business idea of 7 Spices restaurant: 7 Spices offer exotic cuisine and various flavours
to customer in their menu due to which they are able to cater the diverse needs of local residence
successfully. Although due to wide presence of competition within food and beverage industry it
is hard for the restaurants like 7 Spices to retain loyal customers and leverage the advantage to
maintain balanced footfall. To participate in dynamic environment it is essential for food outlet
or restaurant to bring out innovation in order to retain existing ones and grab potential customer
significantly. The proposed business idea of 7 Spices is to install dish sanitizing technology
which are effectively installed in the open or see through kitchens of restaurant. This grab the
attention of customer and instigate them not to switch in any other restaurant because it offer the
combination of tasty and nutritious food which is prepared by maintaining hygiene factor. Dish
sanitizing technology is basically a dishwashing system under which cleaning takes place in
different steps and on continuous basis (Bower, 2012). This does not leave the dishes with spots
and also they are cleaned properly by maintaining all the hygiene standards. As the staff of
restaurant should not only offer the clean crockery to their guest but they also need to prepare the

food in clean utensils which is the part of safety standard as it helps to avoid the existence of
health issues. Further, hygiene is the priority of most of the customer which they can never
compromise so proposed plan for dish sanitising technology can help restaurant to gain immense
amount of revenue.
Evaluation of external environment
External market is a part of macro environment analysis that is used to identify external
opportunity as well as threat in terms to carry out the processing in favourable direction. Before
preparing business plan it is essential for an organisation to gain deep insights about the external
market and according carry out planning to participate in the growth of business. Herein, 7
Spices the internal manager or owner of restaurant needs to carry out market research and
according bring out innovation to attract target market significantly (Brinckmann and et. al.,
2019). As the restaurant is into service business so immense focus is given to maintain the
quality and anticipate customer behaviour while bringing out innovation. Thus, PEST is the part
of external analysis that helps to analysis the opportunity and threat which is stated below:
Political factor: It is an essential part of food and beverage industry which include
government rule, regulation and taxation policy that need to be effectively examined while
drafting any policies and strategies. According to the authorities of UK it is vital for all
restaurants and food outlet to secure the interest of public health by maintaining food and safety
standard (Cardoni, 2012). Application of dish sanitizing technique is the desirable innovation of
7Spices that can positively affect the operations of food department and effectively fulfil the
requirement of hygiene regulations.
Economic factor: It involve the factors like inflation rate, interest rate as well as
disposable income of customer which can directly affect the operations designed by food
industry. It is necessary for 7Species company to modify their strategy on the basis of different
economic condition as it affect the spending power of customer. As 7 Species function in
developed economy where the purchasing power of customer is higher. Thus, by bringing out
favourable innovation like Dish sanitizing technology restaurant can generate the customer
demand and maximise profitability margin. Along with that instalment of technology require low
amount of labour or staff that helps to maintain desirable amount productivity.
Social factor: Social factor involves existing population trend, culture, demographics and
lifestyle of people that can directly affect the functioning of 7Spices restaurant. It is very

essential for service company to analyse existing trend and accordingly shape out the processing
like almost all people prefer the place that maintain hygiene due to which local resident either
visit the place or order food through online media. As the preference of customer constantly
change due to which restaurant need to collect the feedback from existing customer and should
serve them accordingly. Systematic changes needs to be bough up like health awareness needs to
be maintained and nutritious food to be served in order to reduce the chances of any health issue
like obesity.
Technological factor: Investment in latest technology or innovation enhances the
procedure to prepare and serve the innovative product and services to target market significantly.
Adoption of technology basically simply the functioning of restaurant and helps to reduce the
waiting time of customer. In relation to the investment of 7Spices company within dish sanitising
technology fasten the processing of kitchen department as the chefs and other staff do not have to
wait for long in terms to get the cooking utensils. Even customer can guilt free enjoy the meal as
it comprises of all hygienic components (Gică and Balint, 2012).
Therefore, 7 Species restaurant needs to constantly evaluate external market in which it
operates to formulate desirable policies. This helps to gain the competitive advantage and
enhance the sales of company in terms to carry out the functioning systematically.
Discussion about competition and competitive advantage
Food and beverage industry comprises of immense competitions where each restaurant or
food outlet makes immense practice in terms to prepare the business plan and rapid transform
their internal activities. Latest trend as well as innovative are effectively adopted in terms to
appropriate serve the existing customer as well as new ones. Within UK most of the people have
become health freak where they prefer to have healthy food and packaged items. This made the
various restaurant to bring transition and safeguard interest of external stakeholder in terms to
maximise the revenue of an organisation (Honig and Karlsson, 2013). Along with that eating
outside with family and friends have become trend due to which overall population enormously
pay to avail such services. In order to survive in the immense competition it is vital for 7 Spices
restaurant to constantly bring innovation and shift their functioning in order to satisfy the
preferences of customer. Like, with the immensely dependency on digital technology the
restaurant focused to invest in online delivery of food also it constantly promote the offerings.
Currently, it is planning to install dish sanitizing technology with the increase in number of

viruses and hygiene awareness amongst people. All the evolving techniques can help the
restaurant to match the lifestyle of people and strengthen its abilities to gain immense amount of
competitive advantage. Hence, by adopting SWOT analysis 7 Species company can enhance its
strength and exploit external opportunity by overcoming external challenges to gain competitive
edge over other competitors.
Strength
7 species restaurant offer wide range of cuisine
that can effectively accommodate diverse taste
and requirements of customer. Along with that
it remains competitive in terms to adopt
technology like dish sanitizing that simply the
internal operation and promote healthy eating
habits (Maharaj and Brown, 2015).
Opportunity
Customer can comprise the prices but not
quality in terms of food and beverage industry
due to which constantly the opportunities are
explored by 7Spices in terms to remain
competitive. Currently, dish sanitizing is an
opportunity for company to upgrade quality of
its food and beverages due to which explicit
preference is offered different stakeholders.
Promotion of the technology through digital
media can help restaurant to gain wider
awareness and generate favourable result at
real time.
Weakness
Huge capital investment is required in terms to
adopt the innovation and maintain loyal
customer base which at-times leads to
performance gap and offer immense pressure
on the manager and staff of 7Spices restaurant
to maintain the footfall in rapidly changing
environment.
Threat
Existence of competitive rivalry and their wide
dependency on innovation acts as a threat to
company in terms to remain ahead of
competition and secure the interest of loyal
customer.
Resistance of staff to adopt changes is again
the other threat which restrict the growth
opportunity and operations of restaurant due to
which it again acts as a threat.

Proposed target market
Market segmentation: Market segmentation is used to classify the large market into
small subsets in terms to understand the requirement of particular group and satisfy them
significantly. It helps the internal manager to focus on segmented geographical market and cater
the need of majority of customers. In relation to 7 Spices on the basis of its business plan that is
preparation to use the dish sanitising techniques have adopted demographic segmentation under
which company divide the market on the basis of age, income, lifestyle and profession of people.
Mostly people of different age group that like exploring new places are entertained. Along with
that Psychological and behavioural segmentation method is preferred under which high and
middle income class people are covered that immensely focus on the hygiene factor.
Target market: 7 Spices company normally target to the youths that prefer going out
with their friends and get the preferable space to spend with one other. Along with that restaurant
target to the adult as well as even old age people because hygienic is maintained through dish
sanitizing technology served that does not affect the low immunity problem. Further, the people
need to be the part of high and middle income group in order to effectively cater the need of
market effectively (Watson, McGowan and Smith, 2014).
Positioning: It refers to the ability to incorporate unique image of the brand among
customer so that while making decision particular product and services remain in their priorities.
To establish the innovative image amongst target market 7 Spices restaurant uses both digital and
traditional media like social media, SEO, print media and website in terms to establish the
unique image. This helps to maintain distinct image of brand and leverage the opportunity to
gain competitive advantage significantly.
CONCLUSION
From the above report it has been determined that business plan comprises of thoroughly
stating the idea of starting a new business or bringing alteration in the existing one to effectively
participate in competitive environment. While carry out new idea it is vital for business to gain
deep insights about external environment through PEST analysis in order to analyse the situation
and function accordingly. Along with that efforts are taken to anticipate the move of competitor
and adopt viable strategies in terms to gain competitive edge over other rivalries present in

prevailing market. Therefore, the target market needs to be effectively covered in terms to
effectively position the offerings in highly competitive market.

REFERENCES
Books and Journal
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Proceedings of the Institution of Civil Engineers-Urban Design and Planning. 167(1).
pp.25-34.
Bower, P., 2012. Integrated business planning: is it a hoax or here to stay?. The Journal of
Business Forecasting. 31(1). p.11.
Brinckmann, J. and et. al., 2019. Of those who plan: A meta-analysis of the relationship between
human capital and business planning. Long Range Planning. 52(2). pp.173-188.
Cardoni, A., 2012. Business planning and management accounting in strategic networks:
theoretical development and empirical evidence from enterprises’ network" agreement".
Management Control.
Gică, O. A. and Balint, C. I., 2012. Planning practices of SMEs in North-Western region of
Romania–An empirical investigation. Procedia Economics and Finance. 3. pp.896-901.
Honig, B. and Karlsson, T., 2013. An institutional perspective on business planning activities for
nascent entrepreneurs in Sweden and the US. Administrative Sciences. 3(4). pp.266-
289.
Maharaj, S. and Brown, I., 2015. The impact of shared domain knowledge on strategic
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Watson, K., McGowan, P. and Smith, P., 2014. Extracurricular business planning competitions:
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