Starting a Business and Fundamentals of Marketing

STARTING A BUSINESS AND FUNDAMENTALS
OF MARKETING
Introduction:
Presentation will
describe the
business idea
which is offered
by Morrison .
It encourages the
local brands and
companies by
buying directly
from the local
farmers and
produce
Vision: The vision
of the company is
that “Old
stakeholders
should enjoy and
new ones wish to
join.” and they try
to fulfil their
vision by the
variety of products
that they produce.
Strengths
It has a large share
in the grocery
market of UK and
is extremely
reputed for the
quality and pricing
of their products.
Weaknesses
The company does
not exercise a
strong online
presence in the
current era of
digitalisation
where everything
is done online.
Opportunities
The progressing
economy of UK is
another benefit and
the increasing
expenditure ability
of the company
adds to the
opportunities of
the company.
Threats
is the three other
eminent retailers of
UK i.e. Tesco,
Asda and
Sainsbury which
are evading the
market and
Morrison's fall way
behind these three
in the retail
market.
A herbal
make-up kit
containing
Foundation,
Concealer
and Primer

STARTING A BUSINESS AND
FUNDAMENTALS OF MARKETING
Overview of
proposed plan
The company
Morrison's, now
intends to expand
their cosmetic
market segment and
keeping in mind the
desire of the
consumers to use
herbal cosmetics,
This will help in
entering a new
segment and this
herbal cosmetic
products will
attract many more
customers to the
company.
the company plans
to launch a herbal
make-up kit
containing
Foundation,
Concealer and
Primer
Target Market:
The targeted
market for the
company is
women and girls
from 15 years and
above and these
involve women
belonging to
different regional
backgrounds
A herbal
make-up kit
containing
Foundation,
Concealer
and Primer