Presentation on starting a business and fundamentals of marketing, including the launch of a herbal make-up kit containing Foundation, Concealer, and Primer. Targeted at women and girls aged 15 and above. Price set at £50. Includes analysis of competitive advantage and investment opportunities.
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STARTING A BUSINESS AND FUNDAMENTALS OF MARKETING Introduction: Presentation will describe the business idea which is offered by Morrison . Itencouragesthe localbrandsand companiesby buyingdirectly fromthelocal farmersand produce Vision: The vision of the company is that“Old stakeholders shouldenjoyand new ones wish to join.” and they try tofulfiltheir visionbythe variety of products that they produce. Strengths It has a large share inthegrocery market of UK and isextremely reputedforthe quality and pricing of their products. Weaknesses The company does notexercisea strongonline presenceinthe currenteraof digitalisation whereeverything is done online. Opportunities Theprogressing economy of UK is another benefit and theincreasing expenditure ability ofthecompany addstothe opportunitiesof the company. Threats isthethreeother eminent retailers of UKi.e.Tesco, Asdaand Sainsburywhich areevadingthe marketand Morrison's fall way behind these three intheretail market. A herbal make-up kit containing Foundation, Concealer and Primer
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STARTING A BUSINESS AND FUNDAMENTALS OF MARKETING Overview of proposed plan The company Morrison's, now intends to expand their cosmetic market segment and keeping in mind the desire of the consumers to use herbal cosmetics, Thiswillhelpin enteringanew segmentandthis herbalcosmetic productswill attract many more customerstothe company. the company plans to launch a herbal make-upkit containing Foundation, Concealerand Primer TargetMarket: Thetargeted marketforthe companyis womenandgirls from 15 years and aboveandthese involvewomen belongingto differentregional backgrounds A herbal make-up kit containing Foundation, Concealer and Primer
STARTING A BUSINESS AND FUNDAMENTALS OF MARKETING Product Theproductwill be launched for the women of all age groupandcolour havingdifferent shadesandtints fordifferentskin types Thecompanyis exercising penetration pricing becausethey intendtolaunch theirproduct successfully in the marketandwith thisstrategy,the company would be abletoattract public. Price Thepriceofthe productwillbe adequatelyplaced at an average price of£50including all the three herbal productsi.e. Foundation, Concealerand Primer Place Theproductwill be launched in all the stores that are operatinginUK underthe Morrison's company brand. Promotion Thepromotional activitywillbe carried out by all themajor mediumssuchas TV, Radio etc. and alsovarious discountsetc. would be given by thecompany initially 4P's of Marketing
STARTING A BUSINESS AND FUNDAMENTALS OF MARKETING Investmentand Financing Opportunities Sincethegrowth potentialinthis marketis extremelyhigh, they would invest inthecompany and in return claim Economic Factor: This factor deals with the inflation, recession and the currency exchange. As Morrison offer new product and if there is any fluctuation in the economic factor External Environmental Political factor: In order to develop thenewbusiness idea,company shouldmakesure thatthereshould beapolitical stability so that it willitwillnot affect the business in negative way. Social Factor:The factordealswith thebeliefand notionofpeople andcustomers changestheir preferenceasper changes in market. Further,asthe company wants to launchnew product and that is why,itmayuse social media as a marketing tool Butontheother side, Morrison also complywiththe sameandthatis why,itlaunches thesamenew productafter analysingthe needs and wants of customer. Technological Factor:Inthis modernera, technology plays a crucial role in the market.Inthe sameway, Morrison also uses the same in order to attract the wide rangeof customers. A herbal make-up kit containing Foundation, Concealer and Primer
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STARTING A BUSINESS AND FUNDAMENTALS OF MARKETING Competitive Advantage Competitive advantages mainly refertothe capacityand abilityofthe companyas comparedtoits rivals in which the firm sell Suchthatto stay competitive in the market and launch new business idea, itusescost leadership strategy whichstrive towards cutting the costinorderto minimum possible level.. the products at low rates by providing thegreatervalue through differentiation companyuses differentiation strategywhich meansthatby focusingonthe customer'sneeds, companywill providethebest productswithits uniqueness CONCLUSION report it is concluded thatMorrisonhave strongbrandimage andbylauncha herbalmake-upkit containing Foundation, Concealer and Primer will help the business to attract wide range of customers Further, these two method, cost leadership and differentiation strategy will help the business to grow in new segments and also assist to improve the financial performance as well. A herbal make-up kit containing Foundation, Concealer and Primer