Fundamentals of Marketing: La Familia Business Plan

Starting a business and
Fundamentals of
Marketing (Core)

TABLE OF CONTENTS
Business plan...................................................................................................................................1
Executive summary.....................................................................................................................1
Overview.....................................................................................................................................1
Mission........................................................................................................................................1
Vision..........................................................................................................................................1
Objectives....................................................................................................................................1
Situational analysis......................................................................................................................1
STP..............................................................................................................................................3
Financials....................................................................................................................................6
Monitoring and control...............................................................................................................7
REFERENCES................................................................................................................................9

Business plan
Executive summary
The business plan is based upon small cafe name as La Familia which will be situated in
UK and for that cafe has to determine the internal and external business environment for that it
uses SWOT and Pestle analysis respectively. Further the plan includes competitive analysis in
which company compare different key aspects with their competitor in order to make further
decision. Also, this includes Marketing mix in which all 7 P's are used in order to determine the
promotional strategy of the Cafe. Lastly, budget will also be forecast which assist to identify the
expenses incurred while conducting the new business in market. Along with this, monitoring and
controlling strategies are also shows that assist to meet the define objectives.
Overview
La Familia will offer different varieties of cake their customer which include Victoria
Sponge, Battenberg Cake, Coffee and Walnut cake, Fruit cake etc. Along with this, quote cafe
will also offer range of sweets such as Jelly babies, Aero, Turkish delight and Wine gums at
reasonable rate that assist to attract range of customer towards it.
Mission
The mission of La Familia is to provide the best variety of product to their customer at
reasonable rates. The commitment of a company is to offer best customer service to their
employees which in turn leads to sustain the brand image.
Vision
With the help of offered product, company will never compromise with the quality of
food. To become a top restaurant at international level with best quality of product.
Objectives
 To sustain the brand image at international level within next 3 years
 To offer range of product which in turn increase the sales up to 5% in every years.
Situational analysis
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PESTLE Analysis
Political factor It is important to account for the relevant political factor that
might have an influence over the business. The company
requires looking after the political situation of the country in
which it is willing to operate and also analyzing the impact of
it over the business operation.
Economic factor The economic factors such as the purchasing power of the
customers and source of supply of material and so forth has
the potential to affect the operation business (Mukhtar,
Williams and Shaw, 2018).
Social factor The rapid change in trend and the requirement of the
customers has a huge impact over the sale of the products.
Therefore, this factor should be taken in consideration for
bringing new product in the market.
Technological factor The latest technology can be made use of which will help in
effectively meeting up with the product requirements. By
making use of the upgraded technology, will assist the Cafe in
effectively and timely meeting up with the changing
requirements of the business.
Legal factor All the relevant legal regulations pertaining to the food
regulation, health and safety standards should be complied
with in order to avoid government interference
(Malackanicova, 2016). This factor has a huge influence over
the business functioning.
Environmental factor Determining the negative impact of this business on the well
being of the environment and the steps that will be undertaken
for reducing the same such as effective waste recycling
system. If the company fails to do so, it will negatively affect
the reputation of the business.
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