Fundamentals of Marketing for Starting a Business

Starting a business and
fundamentals of
marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company proposal proposed..................................................................................................3
Evaluate external environment...............................................................................................4
Illustrate the competition along with competitive advantage.................................................5
Proposed target market...........................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

INTRODUCTION
This concept emphasised on financial profit that is completely on rely on products and
services that is connected to corporate ideas. The contractor focuses on introducing innovative
organisation along with goods improvement that leads to better income for them. There are
various challenges which are emphasized on organisation named as Penny drums. It is
determined as a greater provider in industry, but which generates clear image related to creativity
in logistics. They also focus on adopting robots to make sure that consistency of appropriate
services is necessary. This report emphasized on organisation model, external condition as well
as competitiveness and also targeted audience (Barrow, 2016).
Mission: The mission of chosen organisation is to provide superior quality services to its
user for satisfying them.
Vision: The vision of company is to achieve leading position around the world:
Objective:
 The objective of chosen company is to increase sales by 20% in upcoming 6 months.
 The profit margin will increase by 10% in upcoming 3 months.
MAIN BODY
Company proposal proposed
In context of Penny drums organisation, they provide electronic trading wholesale and
industrial chain of supply related to transportation as well as logistics solution and many more.
The organisation is determined as international organisation which provides different kind of
services in various ways. The focus is on providing appropriate services to attract large number
of audience during particular phase of time period (Belew and Elad, 2020). The business focuses
on providing its goods related to transportation, it is important to provide services that must be
creative. The focus is on making appropriate use of improvement that help in offering
organisation along with various benefits that they focus is on using robotic technology in order to
make appropriate research within company. It has been analysed that robot is responsible for
both travelling and also provide their response towards feedback improvement related to
computer network. The logistic virtual is determined as a machine along with innovative
capacity and also transport goods by use distribution network. The company emphasized to do
manual work that enhances efficiency level and productivity. The focus is on storage system in